C-193/80
ECLI:EU:C:1981:298
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COMMISSION v ITALY
In Case 193/80
COMMISSION OF THE EUROPEAN COMMUNITIES, represented by Rolf Wägenbaur, acting as Agent, assisted by Guido Berardis, a member of the Legal Department, with an address for service in Luxembourg at the office of Mario Cervino, Legal Adviser to the Commission, Jean Monnet Building, Kirchberg, applicant, v
ITALIAN REPUBLIC, represented by Arnaldo Squillante, acting as Agent, assisted by Pier Giorgio Ferri, Avvocato dello Stato, with an address for service in Luxembourg at the Italian Embassy, defendant, supported by T H E GOVERNMENT OF THE FRENCH REPUBLIC, represented by G. Guillaume, head of the Legal Department of the Ministry of Foreign Affairs, acting as Agent, assisted by A. Carnelutti, Secretary for Foreign Affairs, acting as Deputy Agent, with an address for service in Luxembourg at the French Embassy,
intervener,
APPLICATION for a declaration that the Italian Republic, by prohibiting the importation and marketing under the designation "vinegar" of vinegar which is not based on wine, has failed to fulfil its obligations under Articles 30 and 36 of the EEC Treaty,
T H E COURT
composed of: J. Mertens de Wilmars, President, G. Bosco, A. Touffait and O. Due (Presidents of Chambers), P. Pescatore, A. O'Keeffe, T. Koopmans, U. Everling and A. Chloros, Judges,
Advocate General: Sir Gordon Slynn Registrar: A. Van Houtte
gives the following
JUDGMENT OF 9. 12. 1981 — CASE 193/80
JUDGMENT
Facts and Issues
I — Facts and procedure By virtue of Articles 94 and 106 of Decree No 162 persons infringing Articles 41 and 51 of the decree may be fined, committed to prison, have their 1. The legislation at issue authorization or licence revoked or their business premises closed.
The production and marketing of vinegar are governed in Italy by Finally, Article 60 of Decree No 162 Enabling Law No 991 of 9 October 1964 provides that: (Gazzetta Ufficiale No 265 of 28 October 1964). In accordance with that Law, in particular Article 2 (b) thereof, Article 51 of Decree No 162 of the "The provisions of this decree shall apply President of the Republic of 12 February in a similar manner to products imported 1965 (Gazzetta Ufficiale No 73 of 23 from abroad". March 1965) provides that:
"It shall be prohibited to transport, hold As a result of these rules it is therefore for sale, market or deal with in any not possible to import into Italy and manner whatsoever for use, directly or market in that country vinegar which is indirectly, for human consumption not derived from the acetic fermentation synthetic ethyl alcohol and products of wine or food preparations containing containing acetic acid not originating in any other kind of vinegar. the acetic fermentation of wine or piquette and products derived from the acetic fermentation of wine or piquette which cannot be classified as vinegar in That situation has already given rise to a accordance with Article 41". judgment of the Court of Justice given on 26 June 1980 in Case 788/79 Criminal proceedings against Herbert Gilli and Paul Andres in which the Court held: Article 41 of Decree No 162 restricts use of the designation "vinegar" to "products obtained from the acetic fermentation of wine or piquette". "The concept of 'measures having equivalent effect' to 'quantitative restrictions on imports', occurring in Articles 41 and 51 of Decree No 162 Article 30 of the EEC Treaty, is to be were amended by Law No 739 of understood as meaning that a prohibition 9 October 1970 (Gazzetta Ufficiale No imposed by a Member State on import- 270 of 24 October 1970) which ing or marketing vinegar containing suppressed the words "or piquette". acetic acid not derived from the acetic
COMMISSION v ITALY
fermentation of wine, and in particular an effect equivalent to quantitative apple vinegar, comes within that restrictions on imports which is contrary provision where the product involved is to Article 30 of the EEC Treaty and vinegar lawfully produced and marketed which does not appear to be justified in another Member State." under Article 36 of the Treaty". It asked the Italian Government "within two months of receipt of this letter to let it have its own observations on the opinion 2. The Community legislation which it has submitted". It further stated in the letter that its finding "concerns only alcohol vinegar obtained from the acetic fermentation of agricultural Regulation No 7a of the Council of 18 products, therefore excluding synthetic December 1959 adding certain products acetic acid". to the list in Annex II to the Treaty establishing the European Economic Community (Official Journal, English Special Edition 1959-62, p. 68) added The Commission did not receive any "vinegar and substitutes for vinegar" reply from the Italian Government and (heading 22.10 of the Customs on 19 November 1979 the Commission Cooperation Council Nomenclature) to sent to it a reasoned opinion repeating the list of agricultural products contained the essential aspects of the arguments set in Annex II to the Treaty and vinegars out in its letter of 14 December 1978. are therefore considered to be agri- cultural products. By letter of 8 November 1979 the Italian Government sent its observations to the Council Regulation No 377/79 of 5 Commission. It expressed surprise at the February 1979 on the common organ- Commission's decision to institute such a ization of the market in wine (Official procedure when the matter in question, Journal L 54, p. 1), which also applies to in its view, came under Article 100 of the wine-vinegar, does not contain any EEC Treaty. Accordingly, it stated that express provision on the matter. it was prepared to accept a Community scheme regulating vinegar but in the absence of such a scheme there were The creation of a common organization "good reasons for not amending its laws of the market in vinegar has been studied before a harmonized and coordinated but the Commission has still not made operational framework is established" any proposal to the Council on this especially as the contested measures were subject. not discriminatory because they applied to imported and national products alike.
3. The procedure Following that letter, on 28 July 1980 the Commission sent a second reasoned opinion to the Italian Government supplementing the first. It reiterated the By letter of 14 December 1978 the main complaint formulated in its first Commission stated that the Italian rules reasoned opinion and expressed its belief prohibiting the marketing of vinegar not that its assessment of the situation had obtained from the acetic fermentation of been "confirmed" by the Court's wine "is a form of measure having judgment in the Gilli case. It added that
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the restriction of the use of the reject the conclusions of the Com- designation "vinegar" to wine-vinegar mission". also constituted a failure to fulfil an obligation under the Treaty.
The Italian Government did not adopt III — Summary of the sub- the measures needed to comply with missions and arguments of the two reasoned opinions and the the parties Commission decided to make this application to the Court which was received at the Court Registry on 29 The Commission maintains that the September 1980. Italian rules in question under which only wine-vinegar and food preparations By a document lodged on 3 December based on wine-vinegar may be imported 1980 the French Government sought and marketed in Italy and which restrict leave to intervene in support of the the designation "vinegar" to wine- conclusions of the Italian Republic in this vinegar, infringe the principle of the case. Leave to intervene was granted by free movement of goods within the order of 17 December 1980. Community. In support of this submission it refers to the consistent case-law of the Court according to Upon hearing the report of the Judge- which "all rules enacted by Member Rapporteur and the views of the States which are capable of hindering, Advocate General the Court decided to directly or indirectly, actually or open the oral procedure without any potentially, intra-Community trade are preparatory inquiry. to be considered as measures having an effect equivalent to quantitative restrictions" (judgment of 11 July 1974 in Case 8/74 Dassonville [1974] ECR II — Conclusions of the parties 837 at p. 852).
The Italian rules have no justification The Commission claims that the Court under the Treaty because they are not should: "necessary in order to satisfy mandatory requirements relating in particular to the . . . protection of public health, fair "1. Declare that the Italian Republic, by trading and consumer protection" prohibiting the importation and (judgment of 20 February 1979 in Case marketing under the designation of 120/78 Rewe [1979] ECR 649 at p. 662). 'vinegar' of vinegar which is not It is common knowledge that vinegars based on wine, has failed to fulfil its which are not based on wine are not obligations under Article 30 et seq. of harmful to human health. Moreover, the EEC Treaty; consumer protection is not in question as that requirement is satisfied if consumers 2. Order the Italian Republic to pay are provided with sufficient information the costs". about the composition of the product which they buy, for example by means of a suitable label. That view is confirmed The Italian Government "expresses the by the judgment in Case 788/79, cited hope that in its judgment the Court will above.
COMMISSION v ITALY
In the Commission's view the only Therefore, although it is a rule of possible explanation for the Italian rules, national law which has given rise to the which moreover the Italian Government question of Community law raised acknowledges, at least implicitly, is that pursuant to Article 177 of the Treaty, the they were adopted to provide an outlet national rule is in no way the subject of for excess production of Italian wine. that procedure. However, under no circumstances may such a reason justify the prohibition imposed on vinegar other than wine- vinegar.
What is more, in the context of that procedure of interpretation, the national rule becomes a "theoretical hypothesis" which is considered from an objective Therefore the Italian rules in question and extrinsic angle, that is to say, constitute an obstacle to intra- without a thorough examination of the Community trade and work mainly to situation peculiar to the Member State the advantage of national producers of which promulgated it. Thus, in Case wine-vinegar without being justified 788/79 the Court examined only Article under the Treaty by "a purpose which is 51 of Decree No 162 which is just one in the general interest and such as to detail of a complex and homogeneous take precedence over the requirements of body of rules. That is not sufficient "to the free movement of goods" (judgment sustain definitive conclusions on the in Case 120/78 cited above, paragraph complex subject-matter at issue in this 14 of the decision). Therefore the case". measures infringe Article 30 of the EEC Treaty without being justified under. Article 36.
Such an analysis is moreover borne out by the case-law of the Court on Article In the view of the Italian Government, 36 of the EEC Treaty. It follows from the judgment given by the Court in Case Cases 788/79 and 120/78 that "certain 788/79 in the context of Article 177 of values of a social nature which are the the EEC Treaty may not decide in inalienable heritage of the civilization of advance on content and conclusions Member States must prevail over strictly appropriate to proceedings under Article commercial interests" and that the 169 to establish a failure to fulfil an fulfilment of those fundamental require- obligation under the Treaty. Under the ments is still entrusted to the Member legal system of the Community these two States which are thus responsible for spheres of action of the Court are protecting the needs arising from the different and separate, each having its specific situation of each State. Those own specific and different functions. The needs, which reflect different traditions, function of the procedure under Article customs and morals, are not necessarily 177 of the Treaty is confined to the the same in each region of the EEC and interpretation of rules of Community they form "incontrovertible historical law. On the other hand the correct and facts which, moreover, the process of uniform application of those rules is a European integration is not meant to matter for national courts alone. ignore or eliminate".
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In these circumstances, if the solutions For those reasons the Italian Govern- adopted in the interpretative judgment in ment maintains that the rules in question Case 788/79 should automatically apply find justification under Article 36 of the to this dispute "they may be justifiably EEC Treaty. criticized for having entirely disregarded those essential values to which Article 36 of the Treaty alludes", since in that judgment no consideration was given to the rules applying to vinegar in the light In this regard it points out first of all that of the given facts arising from the the provisions at issue apply to all situation in the country in question. products containing vinegar not made from wine "without any discrimination between national and imported prod- ucts". The Italian Government goes on to state that wine-vinegar is an agricultural product and with products of that kind the propensities and habits of consumers The Italian Government goes on to state are conditioned by local agricultural that in this case the Commission has production. Hence, in Mediterranean failed thoroughly to investigate whether countries, where wine is produced on a the prohibition on imports is merely a large scale, "by established custom wine- necessary consequence of the rules vinegar is described, by antonomasia, enacted by the State in the exercise of its as "vinegar", whereas the position legislative powers in the sphere of is entirely different in other non- product marketing and for that reason is Mediterranean countries in which legitimate. The Italian legislature must vinegar is produced from various sources not only take account of the habits of (malt, cider, mead, synthetic vinegar). Italian consumers, as earlier described, but must protect them against the possibility of fraud.
Consequently, according to the Italian Government, the objectives of the Community are not therefore to be As a result, it may not be said that the achieved through "the stringent and provisions at issue constitute a "means of formal application of rigid rules like arbitrary discrimination" or a "disguised Article 30 of the Treaty prohibiting restriction on trade between Member national rules" but they should be States" simply because "the trade rules, achieved in the more appropriate and as so defined, have been found to be apt flexible context of-Article 100 of the to create a situation favourable to agri- Treaty. Moreover, Community action cultural producers in the same socio- fits into that perspective as in its economic area from which consumer resolution of 28 May 1969 (Journal practices originate". Officiel No C 76 of 17 June 1969) and of 17 December 1973 (Official Journal C 117) the Council included vinegar among the food products on which the Commission was to submit harmo- Still dwelling on the subject of Article 36 nization proposals but the Commission of the EEC Treaty, the Italian has not submitted a harmonization Government emphasizes that, contrary to proposal on vinegar. what the Commission says, its obser-
COMMISSION v ITALY
vations of 8 November 1979 do not gave rise to Case 788/79 occurred "in a constitute an admission that the province inhabited by an ethnic minority provisions of Decree No 162 were whose traditions and customs distinguish inspired by a protectionist motive of any them from the national situation as a kind. whole".
As regards Article 41, by virtue of which the designation "vinegar" may be used Nevertheless, the Italian Government only for products obtained from the says that it is prepared to reconsider the acetic fermentation of wine, that prohibitions laid down in Article 51 of provision simply "transposed into law a Decree No 161 "in view of the fact that reality already forming part of proper the legal obstacles to which that trade customs meeting the needs created provision gives rise in intra-Community by demand for the product". It thus did trade in vinegar might appear to be out not constitute the creation by way of of proportion to the needs to be legal enactment of any trade preference satisfied". However, it insists that it is in favour of wine-vinegar, since its aim entitled to maintain in force Article 41 of was simply to regulate the conduct of Decree No 162 which restricts the vinegar producers and traders "so as to designation "vinegar" to wine-vinegar ensure that products are introduced and alone "because, first, it cannot be said to sold in accordance with their identity as have effects equivalent to a quantitative known to consumers who, in Italy, when restriction on imports and, secondly, they ask for a bottle of vinegar, expect to where such effects do occur they will still receive wine-vinegar". be justified by Article 36 of the Treaty".
Turning next to the prohibitions imposed The Italian Government then states that by Article 51 of Decree No 162, the whereas it was not possible for Article 36 Italian Government maintains that they to apply in Case 120/78 Rewe the have their origin in and draw their jus- situation in this case is different since the tification from the same factors. These Italian provision complained of finds its prohibitions constitute an indispensable justification solely in a problem of complement for the protection of designation and of how to ensure that consumers against "abusive or at any the designation is correctly used. As for rate harmful forms of marketing vinegar the Commission's argument that the use not derived from the acetic fermentation of the term "vinegar' might be accepted of wine". The Italian Government further states that freedom of trade in Italy, even for vinegars not derived is not seriously affected since from wine, provided that, for the "consideration and regard for consumer purpose of protecting consumers, a confidence and the rules governing them requirement is imposed whereby suitable are not really liable to restrict the volume labels indicating the origin of the of trade" because, even before Decree product are to be used, the Italian No 162 was adopted, the sale of vinegar Government believes that the Com- not derived from wine was virtually mission "does not escape the charge of unknown in Italy. seeking to create at Community level, by distorting the real situations which differ from one Member State to another, a commercial terminology for vinegar The Italian Government points out that common to and exactly the same in all the importation of apple-vinegar which the Member States, in other words
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strictly equivalent in every language, by Nevertheless, "in the converse case, it assigning to a judgment of the Court the stands by its view in partial support thankless task of resisting the social of the submissions of the Italian phenomenon which is perhaps the most Government at the hearing". unyielding to any form of authoritarian imposition: the use of language".
IV — Oral procedure Such an objective is not part of the traditions of the Community, as was found in a wholly analogous situation, namely that of wine, since under Regu- lation No 337/79 the designation "wine" At the hearing on 17 June 1981 the may be used in Italy only to refer to the Commission of the European Com- product obtained from the fermentation munities represented by G. Berardis, of grape must. acting as Agent, the Italian Republic represented by P. G. Ferri, acting as Agent, and the French Republic represented by A. Carnelutti, acting as Therefore proper regard for the Agent, presented oral argument and protection of the Italian consumer and answered questions put to them by the for the linguistic usages upon which he Court. places reliance "may not be regarded as being an unjustified obstacle to trade in Italy in vinegar not derived from wine". Some of the argument at the hearing centred on the determination of the scope of the application for a declaration of a failure to fulfil an obligation under In its observations the French Govern- the Treaty in the light of the two ment states that it was led to believe by reasoned opinions which preceded it. the statement of the applicant's conclusions published in the Official Journal of the European Communities that the Commission was criticizing the Various questions from the Members of Italian legislation for prohibiting the the Court were concerned with estab- marketing and importation of vinegar lishing whether or not the application made not only from the fermentation of covered vinegar produced from diluted agricultural products other than wine but acetic acid or whether it extended only also from synthetic acetic acid. to vinegar derived from agricultural products.
After receiving the documents on the case the French Government, finding After a brief adjournment the President that the Commission is permitting Italy made a statement on behalf of the Court to continue lawfully to prohibit the indicating that if the Court were to marketing of vinegar made from decide that the extension of the synthetic acetic acid, considers that, in application to so-called synthetic vinegar that case, it can withdraw its intervention were admissible it would give the parties since such a view accords with its own. to the proceedings a fresh opportunity to
COMMISSION v ITALY
submit any observations which they tation if the Court thought that ap- might have on that point. propriate. The Court took note of that statement. The representative of the Commission then stated that, alternatively, the The Advocate General delivered his Commission was prepared to restrict the opinion at the sitting on 15 December application to vinegar made by fermen- 1981.
Decision
1 By application lodged at the Court Registry on 29 September 1980 the Commission of the European Communities brought an action before the Court under Article 169 of the EEC Treaty for a declaration that "by prohibiting the importation and marketing under the designation of 'vinegar' of vinegar not based on wine" the Italian Republic had failed to fulfil its obligations under Articles 30 and 36 of the EEC Treaty.
2 Under Article 51 of Decree No 162 of the President of the Italian Republic of 12 February 1965 (Gazzetta Ufficiale No 73 of 23 March 1975), amongst other products, those containing acetic acid not originating in the acetic fermentation of wine may not be transported, held for sale, marketed or utilized, directly or indirectly, for human consumption upon penalty of a fine or imprisonment. Under Article 41 of the same decree the designation "vinegar" may be used only for the product obtained from the acetic fer- mentation of wine. Those provisions also apply to products imported from abroad.
3 The Commission took the view that those rules contravened the principle of the free movement of goods within the Community and sent the Government of the Italian Republic two consecutive reasoned opinions which were issued in the following circumstances.
4 The first opinion was preceded by a letter pursuant to Article 169 of the Treaty and dated 14 December 1978 in which the Commission pointed out to the Italian Government that the aforementioned rules amounted to a
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measure having an effect equivalent to quantitative restrictions on imports which was contrary to Article 30 of the Treaty and did not appear to be justified under Article 36 because it was difficult to maintain and in any event it was not proved that vinegar made from alcohol of agricultural origin was more harmful to health than wine-vinegar.
5 In that letter the Commission stated that its finding applied "only to vinegar made from alcohol obtained from the acetic fermentation of agricultural products, excluding synthetic acetic acid" which could continue to be excluded from the market in vinegar. It added that, as regards vinegar made from alcohol of agricultural origin, which it ought to be possible to use for direct consumption in the same way as wine-vinegar and in competition with it, it saw no objection to the Italian authorities' adopting the provisions necessary to enable consumers to make their choice on the basis inter alia of appropriate labelling in particular.
6 The Commission did not receive any reply within the prescribed period of two months and on 19 November 1979 it sent the Italian Republic a reasoned opinion on the prohibition of the use of vinegar made from alcohol other than wine. In that opinion it referred to its letter of 14 December 1978 and found that "pursuant to the first paragraph of Article 169 of the EEC Treaty the Italian Republic, by prohibiting the use of fermented vinegar obtained from a product other than wine and piquette, has failed to fulfil its obligations under the Treaty". The reasons which it gave for its opinion were these: "vinegar, other than wine-vinegar, obtained from fermentation, and particularly vinegar made from alcohol, cider or malt, is produced and consumed in large quantities in several Member States and such consumption demonstrably represents no danger to health. To prohibit the use for food purposes of fermented vinegar other than wine-vinegar therefore amounts to erecting trade barriers between Italy and the other Member States".
7 In the meantime, however, the Italian Government had submitted its obser- vations by letter of 8 November 1979 in which, while maintaining its view that as a whole its national laws were compatible with Community law, it concentrated on the respective designations "vinegar" and "wine-vinegar".
COMMISSION v ITALY
8 In view of those observations on 28 July 1980 the Commission sent the Italian Government a second reasoned opinion "on the prohibition of the use of the designation 'vinegar' for any product other than that obtained from the acetic fermentation of wine". It indicated therein that it was continuing the procedure which it had initiated and after twice referring to the letter of 14 December 1978 it found that, by prohibiting the use of the designation "vinegar" in respect of any product other than that obtained from the acetic fermentation of wine, the Italian Republic had failed to fulfil its obligations under the Treaty. In the same opinion the Commission referred to the judgment which had been given in the meantime on 26 June 1980 in Case 788/79 Gilli and Andres [1980] ECR 2071 concerning the importation into Italy of apple-vinegar.
9 It appears from the wording of the reasoned opinion of 28 July 1980 that the Commission expressly intended it to complement the first and that, taken together, the two opinions apply both to the prohibition of describing as vinegar any product other than that obtained from the acetic fermentation of wine and the prohibition of marketing or importing fermented vinegar obtained from a product other than wine. The object of the two reasoned opinions is set out in the conclusions of the originating application which asks the Court to "declare that the Italian Republic by prohibiting the import- ation and marketing, under the designation 'vinegar', of vinegar not based on wine, has failed to fulfil its obligations under Article 30 et seq. of the EEC Treaty".
10 Following the publication of an extract from the application in the Official Journal of the Communities, which might have given the impression that the application extended to the marketing of synthetic vinegar, the French Government sought leave to intervene. It argued that in its view Italy could lawfully continue to prohibit the marketing of synthetic acetic acid and, should the Commission intend to include the marketing of synthetic vinegar in its application, the French Government would to that extent intervene in support of the conclusions of the Italian Government.
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1 1 In reply to a question raised in the course of the oral procedure the Agent for the Commission indicated that the Commission's conclusions were general in nature and covered the importation and marketing of all types of vinegar but for the purposes of this action the Commission might agree to restrict the subject-matter of the application to vinegar of agricultural origin, thus excluding synthetic vinegar.
1 2 Having regard to that background the Court considers that the description and marketing of synthetic vinegar is not at issue in this case. The Commission had clearly excluded that type of vinegar in its formal letter of 14 December 1978, which was expressly mentioned in the first as well as in the second reasoned opinion, and had only examined the question of the designation and importation of various types of vinegar derived from agri- cultural products. It therefore appears that the uncertainty pointed out by the French Government is the result of the ambiguous wording of the application which does not reflect the limited scope of the formal letter and the two reasoned opinions. In those circumstances the Commission cannot be permitted to widen the scope of this action to include an issue which was expressly excluded from the very beginning of the procedure instituted under Article 169 and which was not considered by the parties, either before or during the written procedure before the Court.
1 3 It must therefore be held that this dispute concerns only the importation, marketing and designation in Italy of vinegar derived from agricultural products, to the exclusion of synthetic vinegar.
1 4 According to the Commission's originating application, as just defined as to its subject-matter, the Italian rules give rise to two distinct infringements of Article 30 of the Treaty in so far as they prohibit, first, the importation ?.nd marketing of vinegars of agricultural origin other than those deriving from the fermentation of wine and, secondly, the use of the designation "vinegar" for vinegars of agricultural origin other than wine-vinegar.
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(a) T h e p r o h i b i t i o n of the i m p o r t a t i o n and m a r k e t i n g of v i n e g a r s of a g r i c u l t u r a l o r i g i n o t h e r t h a n w i n e - v i n e g a r
15 The Italian Government denies that the maintenance of this prohibition constitutes a failure to fulfil the obligation to ensure freedom of movement of goods. It pleads, first, the lack of harmonization of the laws of the Member States on "vinegar", then the grounds of absence of discrimination, public health, and the campaign against frauds.
16 The Italian Government points out in the first place that in its resolutions of 28 May 1969 (Journal Officiel No C 67, p. 1) and 17 December 1972 (Official Journal C 117, p. 1) the Council considered "vinegar" among the food-products on which the Commission had to submit harmonization proposals which could be adopted by the Council no later than 1 July 1970, later extended by the second resolution to 1 January 1977. In so far as that programme remains in being the Commission ought at least to have made an attempt at harmonization by submitting a proposal under Article 100 before resorting to Articles 30 to 36 of the Treaty.
17 That argument must be rejected. The fundamental principle of a unified market and its corollary, the free movement of goods, may not under any circumstances be made subject to the condition that there should first be an approximation of national laws for if that condition had to be fulfilled the principle would be reduced to a mere cipher. Moreover, it is apparent that the purposes of Articles 30 and 100 are different. The purpose of Article 30 is, save for certain specific exceptions, to abolish in the immediate future all quantitative restrictions on the imports of goods and all measures having an equivalent effect, whereas the general purpose of Article 100 is, by approxi- mating the laws, regulations and administrative provisions of the Member States, to enable obstacles of whatever kind arising from disparities between them to be reduced. The elimination of quantitative restrictions and measures having an equivalent effect, which is unreservedly affirmed in Article 3 (a) of the Treaty and carried into effect by Article 30, may not therefore be made dependent on measures which, although capable of promoting the free movement of goods, cannot be considered to be a necessary condition for the application of that fundamental principle.
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18 It follows that the fact that there are no common rules or harmonization directives on the production and marketing of specific goods is not sufficient to remove those goods from the scope of the prohibition enacted in Article 30 of the Treaty. The prohibition of measures having an effect equivalent to quantitative restrictions covers all trading rules of the Member States which are capable, directly or indirectly, actually or potentially, of impeding intra- Community trade.
19 The Italian Government contends in the second place that the rules in question are not discriminatory because they apply to national and imported products alike. In addition it criticizes the Commission for not thoroughly investigating the question whether the prohibition of imports is not a necessary and legitimate consequence of rules enacted by the State in the exercise of its legislative powers as regards the marketing of products.
20 The answer to that argument must be that, first, even if the system established by the Italian legislation applies to national and imported products alike, its effects are still protective in nature. It has been drafted in such a way that it allows only wine-vinegar to enter Italy, closing the frontier to all other categories of vinegar of agricultural origin. It therefore favours a typically national product and to the same extent puts various categories of natural vinegars produced in the other Member States at a disadvantage.
21 Secondly, whereas it is true, as is confirmed by a consistent line of decisions of the Court (judgment o f 20 April 1979 in Case 120/78 Rewe [1979] ECR 649), that in the absence of common rules relating to the marketing of a product it is for the Member States to regulate on their own territory all matters relating to the marketing of that product and that obstacles to movement within the Community resulting therefrom must be accepted, the fact remains that those requirements must still be acknowledged to be necessary in order to satisfy mandatory requirements such as the protection of public health, referred to in Article 36, consumer protection or fair trading, which does not appear to be the case here.
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22 The argument based on the protection of public health used by the Italian Government as justification for its national legislation is not acceptable because it has no justification in the case of vinegars of agricultural origin which it is not denied contain no harmful substances and are normally consumed in other Member States and which must therefore be regarded as harmless to health, as the Court moreover held in the specific case of apple- vinegar in the Gilli judgment cited above.
23 As far as fair trading and consumer protection are concerned, those needs, as is observed below with regard to the question of designations, may be fulfilled by means less restrictive to free movement than a prohibition of the marketing of all kinds of natural vinegars other than wine-vinegar.
(b) The restriction of the designation "vinegar" to wine- vinegar
24 The Commission contends that the second way in which the Italian rules infringe the EEC Treaty is that the designation "vinegar" is restricted to wine-vinegar. It points out that in the eyes of Italian consumers that requirement lowers the value of natural vinegars produced from the fermen- tation of substances other than wine which may be offered to prospective buyers only under a brand name which lowers their value and as a result makes them "virtually unsaleable". The measure is therefore likely directly or indirectly to impede intra-Community trade.
25 As justification for its rules on this matter the Italian Government claims that it is necessary to protect consumers who in Italy "by time-honoured tradition" treat all "vinegars" as wine-vinegar owing to the semantic value of the word "aceto" (vinegar). Consumers thus run the risk of being misled as to the essential nature of the raw material used and of the end-product.
26 That argument cannot be accepted. It may be seen from the relevant Community provisions and in particular from heading 22.10 of the Common
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Customs Tariff, which is also used in Annex II to the Treaty for which Article 38 of the Treaty makes provision, that the term vinegar does not cover wine-vinegar alone which, moreover, is the subject of a specific sub- heading. It follows that vinegar is a generic term and it would not be compatible with the objectives of the Common Market and in particular with the fundamental principle of the free movement of goods for national legislation to be able to restrict a generic term to one national variety alone to the detriment of other varieties produced, in particular, in other Member States.
27 However, it is not to be ruled out that following the implementation of the rules at issue Italian consumers have become accustomed to the term "aceto" being used in commerce for wine-vinegar alone. If that is the case then the concern of the Italian Government to protect consumers may be justified. Such protection may however be provided by other means enabling national and imported products to be treated alike, in particular by the compulsory affixing of suitable labels giving the nature of the product sold and containing a description or additional information specifying the type of vinegar offered for sale, provided that such a requirement applies to all vinegars including wine-vinegar. Such a course would enable the consumer to make his choice in full knowledge of the facts and would guarantee transparency in trading and in offers to the public by providing an indication of the raw material used to make the vinegar.
28 It must therefore be concluded that by prohibiting the marketing and im- portation of vinegars of agricultural origin other than those originating in the acetic fermentation of wine and by restricting the designation "vinegar" to wine-vinegar, the Italian Republic has failed to fulfil its obligations under Article 30 et seq. of the EEC Treaty.
Costs
29 U n d e r Article 69 (2) of the Rules of Procedure the unsuccessful party is to be ordered to pay the costs. Since the defendant has failed in its submissions it must be ordered to pay the costs. T h e French Government, which made n o submissions on costs, must bear its own costs.
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On those grounds,
T H E COURT
hereby:
1. Declares that, by prohibiting the marketing and importation of vinegars of agricultural origin other than those originating in the acetic fermentation of wine and by restricting the designation "vinegar" to wine-vinegar, the Italian Republic has failed to fulfil its obligations under Article 30 et seq. of the EEC Treaty;
2. Orders the defendant to pay the costs;
3. Orders the French Government to bear its own costs.
Mertens de Wilmars Bosco Touffait Due Pescatore
O'Keeffe Koopmans Everling Chloros
Delivered in open court in Luxembourg on 9 December 1981.
A. Van Houtte J. Mertens de Wilmars Registrar President