C-62/86
ECLI:EU:C:1989:154
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OPINION OF MR LENZ —CASE C-62/86
OPINION OF MR ADVOCATE GENERAL LENZ delivered on 19 April 1989*
Summary
A — The facts 1-3398
B — Observations 1-3399
I — On the complaints regarding procedure 1-3399
1. Access to the administrative file 1-3399
2. Breach of the obligation to hear the undertaking 1-3400
(a) Costs 1-3401
(b) The use of potassium bromate as a bait product 1-3401
(c) Information regarding competitors 1-3402
3. Incomplete investigation 1-3402
II — The content of the decision of 14 December 1985 1-3403
1. The relevant market 1-3403
(a) The organic peroxides market in the Community 1-3403
(b) The flour additives market in the United Kingdom and Ireland 1-3406
2. The question of a dominant position 1-3408
(a) The applicant's market share 1-3409
(b) Other evidence of the existence of a dominant position 1-3411
3. Conclusion 1-3418
C — Supplementary observations 1-3418
I — The applicant's abusive behaviour 1-3418
* Original language: Gtrman.
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1. The alleged plan of the applicant 1-3418
2. The applicant's behaviour with regard to prices 1-3422
(a) Sales of benzoyl peroxide 16% to Spillers 1-3423
(b) Supplies of potassium bromate 10% to Spillers 1-3423
(c) Supplies of benzoyl peroxide 20% to Ranks 1-3423
(d) Supplies of potassium bromate 10% to Ranks 1-3424
(e) Prices quoted to Allied Mills for benzoyl peroxide 16% 1-3424
(f) Offers/supplies of potassium bromate (10%) to Allied Mills 1-3425
(g) Sales of vitamins to Allied Mills 1-3425
(h) Prices for the large independent mills for benzoyl peroxide (16%) 1-3425
(i) Quotations/supplies of potassium bromate (10%) to the large independent mills 1-3426
(j) Prices/supplies of potassium bromate (6%) to the large independent mills 1-3427
(k) Quotations and supplies of vitamin mixes (Nutramin) to the large inde- pendent mills 1-3428
3. The use of bait prices with regard to potassium bromate and vitamin mixes 1-3429
4. Below-cost prices for Spillers and RHM over a prolonged period of time 1-3430
5. Information regarding prices 1-3430
6. The purpose of damaging ECS and/or securing its withdrawal as a competitor 1-3430
II — Effects on trade between Member States 1-3433
III — The fine 1-3433
IV — The special measures imposed 1-3437
V — Conclusion on the basis of the supplementary observations 1-3437
D — Conclusion 1-3438
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O P I N I O N OF MR LENZ — C A S E C-62/86
Mr President, which it found that AKZO had committed a Members of the Court, breach of Article 86 of the EEC Treaty in 1979 and from the end of 1980 onwards. It also imposed a fine of ECU 10 000 000 or HFL 24 696 000 and imposed certain obli- A — The facts gations on A K Z O with regard to its future business conduct.
1. The Court has on two occasions dealt with questions of procedure in this case between A K Z O ' and the Commission of 5. The applicant considers that that decision the European Communities, 2 upon which I is unlawful and asks the Court to annul it; am now giving my Opinion, regarding the alternatively, it asks for the fine to be content of the complaints made by the cancelled or at least reduced considerably. Commission against that undertaking of abuse of a dominant position in the market contrary to Article 86 of the E E C Treaty to the detriment of its competitor, ECS. 6. The defendant asks the Court to dismiss the application.
2. ECS had submitted a request to the Commission on 15 June 1982, asking it to make findings to that effect. 7. ECS, which had participated in the administrative procedure, has not, in contrast to the action which it took in Case 53/85, intervened in the present 3. In addition, on 13 May 1983, ECS had proceedings. asked the Commission to adopt interim measures against AKZO. These were adopted on 29 July 1983. A K Z O was ordered to apply minimum prices laid down 8. In separate proceedings AKZO applied by the Commission in respect of certain to the Court for interim relief in the form of products. 3 AKZO did not contest that the suspension of the execution of some of decision. the measures included in the decision of 14 December 1985. That application was dismissed by the President of the Court on 30 April 1986. 5 4. On 14 December 1985 the Commission adopted the decision now in issue, 4 in
1 — In conformity with the terminology used in the contested decision, 'AKZO' is used to designate the economic entity 9. I shall deal with the content of the consisting of AKZO Chemie BV and its subsidiaries. Where the context requires a distinction between the decision in question and the parties' parent company and the subsidiary, A K Z O Chemie BV is designated by 'AKZO Chemie' and AKZO Chemie UK arguments 6 in my observations. In other Ltd by'AKZO UK'. 2 — Case 5/85 AKZO Chemie BV and AKZO Chemie UK Ud 5 — Order of the President of the Court in Case 63/86 R v Commisiion [19861 ECR 2585; Case 53/85 AKZO [1986] ECR 1503. Chemie BV and AKZO Chemie UK Ud v Commission [1986] ECR 1965. 6 — The defendant summarized its views regarding the facts and the legal position in its Fifteenth Report on Compe- 3 — OJ 1985 L 252, p. 13. tition Policy (Part 2, Chapter II, paragraph 7, p. 90 et 4 — OJ 1985 L 374, p. 1. seq.).
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respects I would refer to the Report for the Its inspectors' assessment reports are its Hearing. internal documents to which there is no right of access. Only in so far as reports contain facts upon which the final decision is based must they be made accessible to the B — Observations applicant.
I — On the complaints regarding procedure 13. Although it must be conceded that the applicant is right in maintaining that it 10. The applicant alleges that the cannot be the task of the defendant to Commission committed three procedural determine which documents may be of errors: the applicant was granted only importance for its defence, it is however inadequate access to the Commission's file; necessary to refer to the established the decision contains complaints upon which case-law of the Court, invoked by the it was not heard; finally, the Commission's defendant, according to which the right to investigation was incomplete. be heard is limited to obtaining access to those documents upon which the final decision is based, that is to say, essentially, to incriminating evidence. Consequently, the applicant's objection must be rejected in so 1. Access to the administrative file far as it relates to access to the defendant's investigation reports.
11. The applicant claims that, despite repeated requests, the defendant did not grant it access to the investigation reports of the defendant's inspectors so that it was 14. The applicant claims further that the unable to ascertain whether they contained defendant based its decision on two evidence in its favour. documents of which the applicant had no knowledge. With regard to the cost structure and the behaviour of Diaflex, the defendant used information supplied by 12. In reply to this the defendant invokes Steetley Chemicals and Smiths which was previous decisions of the Court. Although not disclosed to the applicant. the right to a fair hearing requires that the undertaking concerned should have the opportunity to express its views in an effective manner on the documents which the defendant has taken into account in the considerations upon which the decision is 15. With regard to the documents relating based, there is, according to the to Steetley Chemicals, the defendant says Commission, no provision requiring it to that it did not regard the reply of that disclose its files to the parties concerned.7 company as important evidence; furthermore, it thought that the applicant 7 — Judgment in Joined Cases 43 and 63/82 VBVB and VBBB v Commission [1984] ECR 19, at p. 59. knew the prices agreed between Diaflex and
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Steetley Chemicals or had an idea of them. 2. Breach of the obligation to hear the under- The statement made by Smiths, on the other taking hand, was contained in a hand-written note made by an inspector, which the applicant could have examined in the defendant's offices.
20. The applicant maintains that the contested decision contains a number of complaints upon which it was not given an 16. The defendant's argument regarding the adequate hearing. Thus the question of its prices agreed between Steetley Chemicals cost structure, in particular the assessment and Diaflex does not seem to me to be of its variable costs, did not play an convincing. The presumption relied on by important part in the statement of objections the defendant did not justify the failure to or at the hearing. Similarly, the complaint it disclose the document in question to the had used potassium bromate as a bait applicant. product was not described as an abuse in the statement of objections or in the supplement thereto of 22 April 1985 or during the hearing. The same is true as regards the complaint that it had requested 17. The note regarding Smiths is not information from RHM and Spillers included in the documents produced to the regarding offers made by competitors. Court, either in the administrative file or as an annex to the defendant's pleadings. It must therefore be held that the defendant has not proved that this document was known to the applicant. 21. In its reply the applicant also points out that if the complaint that it had used potassium bromate as a bait product had 18. It therefore follows that the information been included in the statement of objections regarding Steetley Chemicals and Smiths it could have refuted it by referring to the cannot be used in the present proceedings. large quantities of this product that were In that respect, I think it proper, moreover, sold. to mention that what the defendant has submitted to the Court as the 'dossier administratif' is in reality merely an extract from the file. Thus the Court does not have the defendant's complete file. 22. The defendant replies that the argument relating to the coverage of marginal costs does not affect the core of what it regards as an abuse. Whether the applicant's prices 19. Since in disputes regarding questions of were in fact above or below their costs was fact the Commission has the burden of not decisive. Moreover, according to the proving the correctness of the decision in decisions of the Court, the Commission is question and the facts upon which it is not obliged to discuss the arguments based, it must bear the consequences of submitted by the defence in the adminis- failure to do so. trative procedure and to enable the firm to
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AKZO v COMMISSION
express its view afresh on the Commission's states that sales of potassium bromate at refutation of those arguments. 8 very low prices were mentioned in the statement of objections and that in the supplementary statement potassium bromate was equated with vitamin mixes.
(a) Costs
23. It is not necessary to decide the 26. On this point it is to be noted that with question whether the defendant has regard to bait offers the statement of reproduced the sense of the judgment cited objections only mentions vitamin mixes. N o r above correctly. What seems to me to be is potassium bromate taken into account in essential is that in the statement of the supplementary statement. The reference objections a section is devoted to AKZO's to it (in brackets) merely states that it was costs. In its response to that statement the not included in the settlement concluded applicant expressed its views regarding the before the High Court. The reference to relationship between prices, costs and profit. Annex X 24 to the supplementary statement Part of the hearing on 18 June 1985 was is also inconclusive, since that document, devoted to the same problem, after the too, merely mentions 'loss leaders', and not applicant had transmitted special written potassium bromate expressly. submissions on this problem in preparation for the hearing.
24. The question of the coverage of 27. Consequently, the applicant did not marginal costs or the problem of the receive a proper hearing with regard to the applicant's cost structure was therefore complaint that it had used potassium adequately discussed, so that there can be bromate as a bait. Under Article 19(1) of no question of an inadequate hearing in this Regulation 17 the Commission is required respect. to give the parties concerned an opportunity to express their views on the complaints made against them before adopting a decision under Article 3 or Article 15 of the regulation. Although according to the (b) The use of potassium bromate as a bait case-law of the Court it is sufficient if the product essential facts upon which the Commission bases its decision are specified in the statement of objections in a concise form, 9 they must in fact be specified. With regard to the use of potassium bromate as a bait this was not the case, with the result that 25. With regard to the use of potassium this complaint cannot be used as a ground bromate as a bait product the defendant for the decision of 14 December 1985. 8 — Judgment in Case 41/69 ACF Chemiefarma NV v Commmi'on[1970] ECR 661, at p. 690. 9 — Judgment in Case 41/69, loc. cit., at p. 687.
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(c) Information regarding competitors of the facts had been altered to the detriment of the applicant, although the submissions received concerning the statement of objections and the hearing had not provided any grounds for doing so, it 28. With regard to the applicant's must be found here again that the contention that the complaint that it had applicant's right to be heard was infringed. requested information concerning com- Consequently, the complaints based on the petitors' offers from R H M and Spillers was special information given to the applicant unlawful, the defendant states that this must cannot be used as a basis for the final not be regarded as a particular abuse, but as decision. an aspect of AKZO's behaviour towards ECS. This was not, as such, described as an abuse in the statement of the objection; on the other hand, it was mentioned in the 3. Incomplete investigation statement of facts that A K Z O had been informed of ECS's offers by R H M and Spillers; this question was also mentioned in ECS's submissions concerning the statement of objections which were sent to the 31. The applicant maintains that, although applicant and in which it could have made the defendant examined its costs, it failed to observations. examine those of its two main competitors, ECS and Diaflex. The information regarding the price formation practices of those competitors was also inadequate. It is inconceivable for an undertaking to be charged with pursuing a destructive pricing 29. In this respect it should be observed that policy, without any clear explanation of the both in the statement of objections and in cost structure of the various undertakings ECS's submissions the matters raised involved. regarding information were presented in a manner favourable to A K Z O , namely to the effect that A K Z O had been informed, and not that it had requested the information. In the final decision, however, the facts are 32. In reply, the defendant makes a general altered to the detriment of the applicant reference to its submissions regarding the and, at the same time, described as an dominant position, the relevant market and abuse. This classification could not have the abuse. In addition, it points out that in been deduced from the proceedings the present case it conducted an investi- preceding the decision (and it was qualified gation that was as thorough as possible. again by the defendant in the proceedings before the Court, if not withdrawn completely). 33. In anticipation of what is discussed in greater detail below, it should be observed in this respect that in the market for flour additives in the United Kingdom, in which 30. Since the facts regarding information the commercial practices in issue here given to the applicant had not been occurred, there are only three main classified as an abuse in the administrative suppliers: two large suppliers, the applicant procedure and, in addition, the description and ECS, and a smaller undertaking,
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AKZO v COMMISSION
Diaflex. The investigation regarding costs example, by its Decision of 23 April 1986 conducted by the defendant during the on a proceeding under Article 85 of the administrative procedure, however, related EEC Treaty (IV/31149 — Polypro- almost exclusively to the applicant, and not pylene). 10 However, in the present case the to the other two important participants in utilization of the applicant's capacity — a the market at the material time. matter of dispute — and not the situation as to the capacity of its two main competitors is discussed. This shows that the investi- gation that the defendant conducted in the economic sector in question was clearly not as thorough as it ought to have been. 34. If pronouncements are to be made about prices in a market with an oligo- polistic structure, that is to say, as to whether they are too high, too low, artifi- cially low or unreasonably low or whether 36. Consequently, since there are no they are bait prices, it seems to me to be reliable findings regarding the costs and the necessary to analyse the cost structure of all production capacity of two of the three three oligopolists, so that a reliable picture main market participants, the Court will be can be obtained of the price level that was unable to arrive at any view with regard to in fact economically justified. the question of the prices that were econ- omically justifiable or reasonable. It must therefore treat all the passages in the defendant's final decision in which prices are mentioned as being too high or too low as not having been written. 35. In another context the applicant main- tained that the defendant did not adequately take into account the fact that the degree of utilization of its production capacity was insufficient during part of the relevant II — The content of the decision of period. I do not intend to examine the 14 December 1985 substance of this allegation here, but I would point out that, in the context of the inquiry as to an economically reasonable price, an examination of the production capacity of the three main suppliers should 1. The relevant market also have been undertaken. We know that the production capacity for benzoyl peroxide had been expanded, inter alia by the entry of ECS into this market. We also know that the consumption of white bread (a) The organic peroxides market in the in the United Kingdom, and thus the Community consumption of bleaching, baking and enriching agents, was in decline. Finally, it is generally known that at the end of the 1970s and the beginning of the 1980s certain sectors of the plastics industry in the 37. On the basis of the allegation of the Community had considerable surplus capa- complainant, ECS, that the aim of the cities. The fact that this must have been known to the Commission is proved, for 10 — OJ 1986 L 230, p. 1.
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applicant's behaviour as regards prices was applicant intended to eliminate ECS from to drive it from the organic peroxides the entire organic peroxides market. market, the relevant market is defined in the According to the case-law of the Court, in decision as that from which the applicant order to find the existence of an abuse it is intended to eliminate ECS in the long term not necessary that there should be a causal namely the organic peroxides market as a connection between the dominant position whole (point 6 2 ) . " Since the applicant and its exploitation. It is not absolutely produces organic peroxides in several necessary that the dominant undertaking Member States of the Community and sells should have sought to achieve its objective them in all the Member States, the entire by means of the economic power accruing territory of the Community is, in the to it by virtue of its dominant position in the decision, regarded as the relevant market market. geographically (point 66).
40. The Commission concedes that the description of the flour additives market as 38. However, the applicant maintains that a 'specialized sub-market' is less felicitous the organic peroxides market cannot be than the description 'associated market' regarded as the relevant market for the (point 85). It is obvious that benzoyl purposes of the present proceedings. Nor, it peroxide is the basic substance for one of maintains, is that market a uniform market. the most important flour additives and is The organic peroxides market cannot be a also used as an initiator in the polymer and relevant market because the subject-matter plastics market. The connection between the of the contested decision is confined to the two markets is therefore obvious. applicant's allegedly unlawful behaviour in relation to the sale of flour additives. Furthermore, the defendant failed to examine the events in the organic peroxides market and the effects on that market supposed to have been caused by the events 41. Firstly, it must be conceded, as the found to have taken place in the flour defendant contends, that according to the additives sector. The defendant failed to case-law of the Court, but contrary to the analyse the structure of competition in the literal sense of Article 86 of the EEC organic peroxides market, in particular the Treaty, there need not be any relationship position of ECS and the competing under- of cause and effect between the dominant takings in that market. position and its abusive exploitation. 12 In particular, Article 86 does not require that the dominant undertaking in the market should have used its economic power to bring about the abuse. 1 3
12 — However, in academic legal writing a causal connection 39. The defendant considers that the between the dominant position and its abuse was held to relevant market is the organic peroxides be necessary; see Everling in Wohlfahrt et al., Die Europäische Wirtschaftsgemeinschaft, Berlin/Frankfurt market, even though the means used to 1960, Anicie 86, point 1 et seq.; Joliét, Monopolisation et Abus de Position Dominante, RTDE 1969 p. 645, at commit the abuse was the measures at issue p. 682. in the flour additives market, since the 13 — Judgment in Case 6/72 Europe Emballage Corporation and Continental Can Co. Inc. v Commission [1973] ECR 215, at p. 246; Case 85/76 Ho/fmann-La Roche und Co. AC v 11 — Point of the grounds of the decision of 14 December 1985. Commission [1979] ECR 461, at p. 540.
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42. Although, as a result, there need not be peroxides (point 7 et seq.). It says that they any direct connection between the dominant are used as initiators for polymerization, as position, on the one hand and its abuse, on curing agents for elastomers and resins and the other, this does not mean that the as cross-linking agents. existence of a dominant position and its abuse may be so widely separated that they may be found in different relevant markets. 1 4If the requirement of unity of the dominated and the relevant market were abandoned completely, it would break the already weak link that still exists here 45. The defendant states that in the between market power and abuse. 15 polymer industry there are no substitutes for However, in the present case a certain organic peroxides, or none readily available. connection between the two markets may However, for cross-linking, which accounts still be discerned, since one of the relevant for about 10% of consumption, sulphur products, benzoyl peroxide, is sold in both products may be used as substitutes. markets and two of the manufacturers concerned, A K Z O and ECS, compete in both markets.
46. In the part of the decision relating to the dominant position and the relevant market the Commission states that the 43. If, therefore, the defendant's argument question is not whether one organic that the market dominated and the market peroxide is a substitute for another, but to which the abuse relates need not be the whether there are other products that could same is accepted, it would have to be be substituted for organic peroxides and considered whether the organic peroxides consequently be regarded as part of the market can be regarded as the market in same market. In view of the relatively minor which the applicant is said to have a field of application for substitute products, dominant position. the defendant does not, however, consider it necessary, to include the output of sulphur compounds in the definition of the relevant market (points 64 and 65).
44. Under the heading 'The products' the defendant describes, in the contested decision, the possible uses of organic 47. The applicant denies that the organic peroxides market can be regarded as a 14 — Admittedly, in his Opinion in Case 322/81 NV Neder- uniform market. There are many organic landsche Banden-lndustrìe Michelin v Commission [1983] ECR 3529 (p. 3461, more especially p. 3501 et seq.), Mr peroxides which are not necessarily inter- Advocate General VerLoren van Thcmaat regarded such a changeable. According to the case-law of hypothesis as possible but in its judgment the Court did not, so far as can be seen, draw any conclusion from this the Court it is however precisely that inter- general remark. changeability that constitutes the criterion 15 — See on this subject Koch in Grabitz, Kommentar zum EWG-Vertrag, Art. 86, point 34. for defining the relevant market.
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48. In reply, the defendant stated that about (b) The flour additives market in the 90% of organic peroxides face almost no United Kingdom and Ireland competition from other products. It would be contrary to economic reality to hold that there is a separate market for each organic peroxide. 52. Alternatively, the defendant takes the flour additives market in the United Kingdom and Ireland as the relevant market (point 91 et seq.). It states that this constitutes an identifiable business area with customers preferring to take the full range 49. As the Court stated in its judgment in of products from a single supplier. This Case 85/76, the concept of the relevant market covers bleaching agents for the market implies the possibility of effective treatment of flour based on benzoyl competition among the products in that peroxide, improvers such as potassium market, so that there must be an adequate bromate, polyamylases compounds for the degree of interchangeability among all those loosening of dough and enrichment agents, products in relation to a particular such as vitamins and reduced iron application. 16 (point 15). The total supply of flour additives is to be regarded as a uniform market.
50. The decision fails to have adequate regard for this principle when it states that it 53. The applicant challenges this point of is irrelevant whether one organic peroxide is view. It maintains that in delineating the a substitute for another (point 64). market the defendant wrongly included Moreover, there are no findings with regard different categories of customers, namely to the range of products, the structure of mills and manufacturers of baking additives, demand and the evolution of the market in one and the same market. Both of these with the passage of time. two groups of customers buy different products for different reasons and operate in different conditions with regard to competition.
51. Thus the decision does not contain any adequate justification for the assertion that 54. According to the applicant, the various the organic peroxides market is the relevant flour additives cannot be assigned to one market for the purposes of these and the same market on the ground that proceedings. ' 7 they complement each other and that buyers prefer to take their entire requirements from 16 — Loc. cit., morc particularly p. 516 et seq. a single supplier. That complementarity 17 — Consequently, it is also unnecessary to examine the cannot, moreover, be derived from the fact uestion whether the applicant has a dominant position in Jic organic peroxides market. However, it should be noted that ultimately all additives reach the bakers. that here again the defendant's 'findings', relating to the The applicant does not function as a applicant's estimates, are not wholly free from doubt and, in addition, relate solely to the period from 1979 to 1982. supplier at that level of competition.
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55. Relying on the judgment in Case 85/76, the additive must be added to the relevant the applicant maintains that each additive unit of flour and vice versa. Thus in the must be regarded as constituting a separate processing the various concentrations market. merely represent differere dosages, so that in view of the possibilities for adapting the filling equipment it cannot be said that there are different markets for the different concentrations of the same product.
56. In reply, the defendant argues that from the point of view of the final consumers, the bakers, the entire range of flour additives constitutes a single group of complementary products. T h e distinction drawn by the 58. Thus it merely remains to determine applicant between groups of customers, whether benzoyl peroxide, potassium mills and baking additive manufacturers is bromate, amylases and vitamin mixes are to purely theoretical, since there are economic be regarded as separate markets. It is and financial links between them. The undoubtedly true that chemically or struc- various products in a complete range must turally they are different products and that be regarded as complementary even where in particular they are not interchangeable. there is no technical or commercial necessity This would seem to indicate, in line with the to buy all products from one and the same Court's judgment in Case 85/76, that there supplier. The reason for which the customer are separate relevant markets. ' 8 does so is irrelevant if it is shown that the demand relates to the various components of the complete range and that the customer is concerned to buy them from a single supplier.
59. Nevertheless, I am inclined, albeit with a degree of hesitation, to agree with the defendant that there is a uniform market for flour additives, constituting the relevant market. The fact that all or at least some of 57. With regard to the question whether the these products are offered together, the fact flour additives market must be regarded as that the demand relates almost always to the relevant market or whether there are a several of them and the fact that the various number of separate markets, one of the products are sometimes offered and sold in applicant's arguments must first of all be the form of a mixture indicate that they rejected. In so far as benzoyl peroxide or form a range of products that constitutes a potassium bromate is supplied in various whole. Since the relevant market must concentrations or strengths, it does not always be delimited, materially, from the seem to be appropriate to regard each point of view of the opposite side on the particular concentration as constituting a market 1 9 and the demand from customers separate market. Since those additives are mixed with the flour in small quantities, the 18 — Loc cit., at p. 515 et seq. various concentrations of a particular 19 — See on this point Schröter in Groeben/Boeckh/Thiesing/ product differ solely in so far as in the case Ehlermann, Kommentar zum EWG-Vertrag, 3rd Edition, Baden-Baden 1983, Article 86, point 31, with further of a high concentration a small quantity of references.
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relates to all of the products mentioned, this 63. The Commission also mentions other seems to me to be decisive, although I d o 'main factors' which contribute to the estab- not ignore the fact that these products are lishment of a dominant position (point 92): not interchangeable.
(i) the applicant is the sole supplier of two 60. This definition of the relevant market of the three major United Kingdom does not overlook the fact that, as the milling customers; applicant rightly maintain, there are two separate groups of customers in the market who, to a certain extent, buy different products and who operate at different (ii) there are close business relations with commercial stages. However, this does not Diaflex, whose prices can be create any conditions of competition that influenced by the applicant; are fundamentally different, since there are close links between the two groups, the mills and the bakers. (iii) the AKZO NV group has greater financial resources than ECS and can set off losses in the flour additives 61. Geographically, the territory of the business against profits from the United Kingdom and Ireland must be taken plastics business; as the relevant market. These are the only Member States of the European Communities which permit the use of bleaching agents in the treatment of flour (iv) the applicant has a stronger position in and prescribe the addition of vitamin relation to its suppliers than ECS and enrichment agents and in which the baking can obtain information regarding other method that requires the use of bleaching manufacturers; agents and improvers of the kind mentioned is to be found.
(v) the applicant offers a comprehensive range of flour additives and has a 2. The question of the dominant position strong position in the market for products with a high profit margin;
62. In order to establish the applicant's dominant position in the flour additives (vi) before 1980 the applicant was the market in the United Kingdom and Ireland, price-leader in the flour additives the defendant refers firstly to the applicant's market in the United Kingdom; high market share. A K Z O itself, according to the Commission, estimates its share of the market for bleaching agents in the United Kingdom in 1982 at 5 2 % , with ECS (vii) the applicant has admitted that it was at 3 5 % and Diaflex at only 1 3 % (point 18). in a position to control prices.
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(a) The applicant's market share 67. With regard to the dispute concerning the respective market shares, it must first be pointed out that the correct assessment of the market share is of particular importance in determining the question whether the undertaking in question has a dominant 64. The applicant disputes the market share position. However, the market share is not attributed to it by the defendant and submits the only factor by which domination of the figures according to which ECS has a bigger market is to be measured. A dominant share than the applicant. 20 If one takes position may be deduced from a combi- solely the products in respect of which it nation of several factors which, taken in actually competes with Diaflex and ECS, isolation, would not necessarily be decisive. namely Benzoyl peroxide, potassium However, the presence among those factors bromate and vitamin mixes, one finds, in its of large market shares would be extremely case too, a fall in sales figures between 1979 significant. 21 and 1984, from UKL 393 000 to UKL 301 000. Finally, it is incorrect to represent ECS as a small competitor, since that company itself claims to have a market share of 4 0 % . 68. At point 18 of the decision, mention is made, in order to establish the applicant's share of the flour additives market in the United Kingdom and Ireland, of an estimate for 1982 made by the applicant relating to 65. The applicant, furthermore, objects to sales of bleaching agents in the United the fact that the defendant took only three Kingdom and showing shares of 5 2 % for large suppliers into account and ignored a the applicant, 3 5 % for ECS and 1 3 % for number of other firms which supply Diaflex. particular flour additives.
69. Thus the defendant's assertion that the 66. The defendant maintains that its applicant is the biggest supplier of flour analysis is correct. In its view, the additives in the United Kingdom and applicant's total sales in the relevant market Ireland — to which should be added: must be taken, since the distinction made, as 'during the relevant period' (late 1979 and from late 1980 to 1985) — is based on an regards customers, between mills and manu- estimate made by the applicant relating facturers of additives is purely theoretical in solely to 1982, solely to one group of view of the structural connection between products, namely bleaching agents, and them. In addition, manufacturers of a single solely to the United Kingdom. The decision product must be disregarded, as their does not contain any information regarding presence in the market does not appreciably market shares in other years, for other affect the commercial policy of the suppliers products or for the rest of the relevant of the complete range. geographical market. This stands partially in 20 — AKZO 34%, ECS 53% and Diaflex 13% of the tonnage sold in 1982. 21 — See the judgment in Case 85/76, loc. cit., at p. 520.
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contrast with the corresponding section in about market shares in respect of sales of the statement of objections, where it is at potassium bromate, amylases or vitamin least added that the applicant's shįąre of the mixes. Finally, this document contains no potassium bromate sales in ülj: United information whatsoever with regard to the Kingdom 'is considered by the Commission period after 1982. The share of the Irish to be of a similar order'. market is also not mentioned.
72. Thus the presentation put forward by 70. In its response to the statement of the defendant, which relates solely to some objections the applicant had already pointed of the products, some of the suppliers, part out that with regard to an abuse extending of the relevant geographical market and over a number of years it was not sufficient part of the relevant period, does not suffice merely to give a 'snapshot' of the market to give a reliable picture of the market concerned. In reply to this, the defendant shares. A further observation must be made referred, in its supplementary statement of with regard to this annex to the statement objections, as it had already done in the of objections. During the oral procedure the original statement itself, to an annex to the defendant was asked to give its comments latter showing, according to the defendant, on the different calculations of the market the corresponding market shares. shares submitted by the parties. It replied that the difference was due to the fact that the applicant's figures related to tonnage, whereas its own calculations related to the monetary value of sales.
71. The defendant's assertions find no support in the document mentioned. The market shares shown there for the sale of benzoyl peroxide to the milling industry in the United Kingdom do indeed relate (in 73. That assertion, however, is incorrect. greater detail than that given in the The defendant based its assessment of the decision) to 1979 and 1982 and to the three market shares on the annex to the statement main suppliers and are 46.7% for the of objections. However, this gives the applicant, 34.8% for ECS and 18.5% for market shares in ' M T , which can only Diaflex. As is mentioned, this takes account mean 'metric tons'. Thus the Commission's solely of the market shares of the three figures are also based on tonnage. 2 3 main operators. However, we know nothing about the relative strength of the other 23 — However, this does not indicate any view regarding which method of calculation is the correct one. Precisely when operators. 22 Moreover, nothing is said the normal pnce is in dispute, calculation by volume would appear to be the more correa method. However, the various products would then have to be brought into a 22 — E.g. suppliers with only one product. certain relationship to each other according to value.
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AKZO v COMMISSION
74. Nevertheless, sales of flour additives in 78. The applicant disputes this and rightly the United Kingdom and Ireland and points out that it conflicts with point 20 of throughout the world are given (in value) in the decision. The Commission has admitted a table appended to the supplementary this. Thus this point must be disregarded as statement of objections. However, since evidence of a dominant position on the these figures are confined to AKZO and market. ECS and the table does not contain any information regarding Diaflex or the suppliers who do not offer a more complete range of products, the table cannot be regarded as significant. Moreover, it is not 79. At point 92(ii) the defendant mentions referred to in the decision. the close business relations with Diaflex and AKZO UK's influence on that firm's prices. The applicant disputes this. It states that it does not have a close relationship with Diaflex that would enable it to exert any 75. It must be concluded, therefore, at this influence on prices. Diaflex can go to other stage, that the defendant has not presented suppliers for its raw materials at any time. any conclusive data regarding the Furthermore, Diaflex competed with the applicant's share of the flour additives applicant for the custom of a number of market in the United Kingdom and Ireland, mills. The defendant maintains that it is of either in the decision itself or in the little importance whether there is any direct preceding administrative procedure. The evidence of a kind of 'Diaflex connection'. defendant's data do not even show whether It says that, although it does not have any at least in the benzoyl peroxide market the direct proof, there are 'serious indications' applicant's share is above or below 50%. that Diaflex was not a genuine competitor as far as AKZO was concerned.
(b) Other evidence of the existence of a 80. These 'serious indications', which the dominant position Commission had appended to the statement of objections, must now be examined in detail.
76. I shall deal with the other points described by the defendant at point 92 as 'main factors' in the order in which they 81. A hand-written note dated 20 July 1979 appear in the decision. is adduced as proof of a concerted price increase for sales to Spillers and RHM.
77. At point 92(i) the defendant states that AKZO UK is the sole supplier of two of the 82. In the administrative procedure the three major United Kingdom milling applicant stated that this note was made in customers. preparation for a meeting with Mr Easter of
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OPINION OF MR LENZ —CASE C-62/86
Diaflex, which took place in the course of 86. On the other hand, the explanation business relations between AKZO and given by the applicant also does not seem to Diaflex as seller and customer and did not be wholly plausible. In particular, the price relate to their relationship as mutual compe- of UKL 374 for potassium bromate (10%), titors. mentioned as a 'discount price', can scarcely be interpreted as the selling price to Diaflex, since its price for that product in July 1979 was UKL 371 to UKL 375.
83. The hand-written note, which does not even disclose the identity of its author, does 87. It cannot be deduced from this note in fact contain some figures and calcu- whether it relates to a concerted price lations. It also mentions percentages, which increase or merely the exchange of infor- could be abbreviations for benzoyl peroxide mation. Similarly, it cannot be inferred from 16% and potassium bromate 10%. Apart it that a concerted price increase had been from this, however, it is not significant, planned specifically for the customers since it does not contain any other Spillers 24 and RHM. comprehensible information.
88. Since the defendant would have borne the burden of proving its assertion, any uncertainties must be held against it. There 84. The defendant does point out that the are sufficient uncertainties in the note for it note mentions certain price increases which to be excluded as evidence of a concerted subsequently came into force on 1 June price increase vis-à-vis RHM and Spillers. 1979. Moreover, Diaflex never bought potassium bromate from the applicant.
89. A further hand-written note, dated 4 November 1982, is said to contain the sentence: 'KRD will contact and have him move up.' Since the parties are agreed that it 85. Assuming that the note does in fact date does, I shall accept that this is the case. from 1979, it should be observed that in fact However, I cannot decipher the relevant two of the six examples of calculations show lines of the note. prices which were applied by the applicant from July 1979, i.e. UKL 556 for benzoyl peroxide (16%) and UKL 373 for potassium bromate (10%). In the case of the other calculation examples I could not discern any similar correspondence. In 90. The defendant interprets this sentence particular, the prices allegedly to be applied as meaning that a Mr Dines (of AKZO) by Diaflex, in so far as they are legible, differ slightly from the prices actually 24 — Perhaps the sequence of letters 'Sippl.' should be read as an abbreviation for Spillers. However, there is no applied subsequently. statement from the defendant to this effect.
I - 3412
AKZO v COMMISSION
would contact Diaflex to induce it to raise situation in the market is described essen- its prices. tially as follows:
'1 & 2 have quarrelled and are fighting a price war over C. We are in danger of 91. The applicant has denied this allegation, losing our business with C. If we lower our too, and gave a different explanation during price we make nothing and could perhaps the administrative procedure. Since Diaflex lose B . . . had been slow in paying it for supplies, the applicant had wanted to increase its prices, with the result that Diaflex would have had to raise its prices on the resale of the We can talk with 2 if necessary.' product.
Even if the defendant's interpretation that '2' is AKZO is accepted, I do not think that it can necessarily be directly inferred from 92. Since the relevant passage admits both the possibility of a discussion with 2 that an interpretations, I must conclude, here too, agreement existed between Diaflex and that the Commission has not provided irre- AKZO. futable proof of its case.
95. The following passage is contained in a letter to Diaflex from its adviser:
93. According to the defendant, an exchange of correspondence between 'If, as I understand the situation . . . , there's Diaflex and one of its advisers reveals the some unwritten law that you will not delib- existence of an unwritten law that Diaflex erately go out and take the business from would not seek to poach customers from the AKZO, then you will have to be quite applicant. The applicant denied this alle- happy to take the business from Engineer gation, remarking that it cannot be and Chemical Supplies.' responsible for statements made by third parties and that in any case the tone of this 'bizarre correspondence' shows that it is not to be taken seriously. A note from Diaflex to its adviser contains the following sentence:
'I am particularly interested in gaining 94. In the letter of 25 January 1980 from business at the expense of ECS.' Diaflex to its advisers which is alleged to show an agreement between Diaflex and AKZO, the four large customers are designated as A, B, C and D and the three I can also not regard these two documents suppliers as 1, 2 and 3, Diaflex being 3. The as proof of the Commission's case. As far as
I - 3413
OPINION OF MR LENZ —CASE C-42/86
the unwritten law that Diaflex would not, in 98. Thus the defendant does not deny the any event deliberately, penetrate the ranks fact that the applicant lost customers to of the applicant's customers, it must be said Diaflex. However, it does not adduce any that this passage is the very cautiously direct evidence of the fact that this occurred expressed opinion of one of Diaflex's with the applicant's consent. The reference advisers. T o what extent he had knowledge to the supply of raw materials is also not of of the relationship between Diaflex and the particular importance, since, as the applicant applicant is not known. Moreover, Diaflex's rightly pointed out, they can also be mention of the fact that it wanted to do obtained from other suppliers. additional business at the expense of ECS may well relate to an objective of its own, which, in any event, does not presuppose any consultation with the applicant. 99. It must be concluded therefore, at this stage, that the close business relationship between the applicant and Diaflex and the applicant's influence on Diaflex's prices are not proved by the defendant.
96. Finally, the defendant alleges that another hand-written note of the applicant 100. At point (iii) the defendant mentions, shows that Diaflex consulted the applicant as further evidence of the existence of a in order to ascertain how it ought to react dominant position, the structure of the to a quotation from ECS. Here too, AKZO N V group, which is said to have however, it must be stated that this note greater financial resources than ECS and to merely proves the fact that a meeting took be able to set off losses in its flour additives place at which ECS's prices were mentioned business against profits from the plastics and and the appropriate reaction was discussed. elastomer sector. However, it does not show who asked whom for a proposal for future conduct Thus this document cannot be used to prove that Diaflex consulted AKZO. 101. The applicant does not deny that it has greater financial resources than ECS. It states, however, that this does not give it any additional advantage, since, with the exception of 1981, it did not make any losses in the flour additives market. This is confirmed by the report of an independent 97. In response to the applicant's remarks auditor. that it lost customers to Diaflex after the adoption of the interim measures, the defendant states that this was due to the dissatisfaction of those customers and had nothing to do with prices. Furthermore, this 102. The applicant states that apart from occurred with the consent of the applicant certain transfers of resources, which were which supplied Diaflex with the raw intended for the closure of factories as part materials to fulfil the new orders. of rationalization measures, during the
I-3414
AKZO » COMMISSION
period in question no resources were trans- 105. The loss recorded in 1980 was largely ferred from the AKZO group to AKZO UK due to a sale to Saudi Arabia, that is to say, for the purpose of covering operating losses. outside the relevant market in this case; that loss could not, however, be eliminated by means of the special price for lucidol, which came into force later.
103. In reply the defendant states that documents found at the applicant's premises show that the flour additives sector made an 106. However, what considerably diminishes operating loss for 1980 and 1981. The the probative value of these documents is allegedly better situation in 1982 and 1983 the fact that they relate mainly to benzoyl was due mainly to 'creative accountancy'. peroxide and only sporadically mention the The transfer of resources consisted in the other flour additives, in particular potassium transfer of the product lucidol (from which bromate and vitamins. Thus they do not benzoyl peroxide is manufactured) from the give a complete picture of the operating plastics and elastomers sector to the flour results of the entire flour additives sector. additives sector at an artificially low price. Moreover, different tables contain different results, and the unit of measurement in which the figures are given is not explained or even indicated in the tables.
104. Subject to the observations made above in Part B, 1.3, regarding the cost structure, my assessment of the evidence adduced by the defendant is as follows: 107. However, notwithstanding this criticism, it must be admitted that the charges made by the defendant against the applicant in the proceedings before the Court go further than the corresponding section of the decision, where it is merely stated that the AKZO N V group has greater financial resources and can set off These documents, which relate to the years losses. There can be no doubt that it can do 1980 to 1983, show, firstly, that the this. applicant itself was not satisfied with the results from the flour additives sector. They further prove that from 1982 onwards the raw material lucidol was in fact no longer transferred at the full price but merely at the marginal cost. Nevertheless, this sector would still have shown an operating profit 108. At point 92(iv) the applicant's for AKZO UK for 1982 if the fixed costs privileged position in relation to its suppliers had been added to the variable costs. is described. Since the applicant has not However, the operating profit would then expressly adopted any position on this point, have been reduced from UKL 148 172 to it must be assumed that that description is UKL 98 454. correct.
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OPINION OF MR LENZ —CASE C-62/86
109. At point 92(v) the defendant mentions does not compete with the two other main the applicant's extensive range of flour suppliers are also taken into account. It has additives and its strong position in the not been adequately explained why, for market for products with a high profit example, suppliers with four, three or two margin, such as amylases, compared with products are taken into account, but not ECS. those with only one product.
110. The applicant does not deny this pres- entation of the situation but regards it as 113. Moreover, in the decision no mention irrelevant. It states that with regard to was made of the quantitative importance in products not supplied by ECS it is not the the market of the profitable amylases sector, only supplier in the market. Amylases, in so that the extent to which the sales of other particular, are supplied by other manufac- products can be subsidized by this sector turers, from whom the applicant faces cannot be assessed. competition. This does not give it any competitive advantage over ECS. Moreover, that it is strange that with a smaller range of products ECS succeeded in obtaining, in a very short time, a large share of the market.
114. At point 92(vi) and (vii) the applicant's traditional role as price leader in the flour- additives market in the United Kingdom before 1980 is described and its own 111. The defendant refers to its submission admission that it was able to control prices that it is not necessary to take into account is mentioned. It is also alleged that it is suppliers with only one product. Having a successfully bringing and holding down wide range of products to offer gives the price levels. applicant power in the sense that it can more easily pursue a pricing policy inde- pendent of competitive conditions. In particular, the applicant's important position in the amylases sector, with its high profit margins, enables it to subsidize the lower prices of benzoyl peroxide, potassium 115. The applicant denied that it made such bromate and vitamins. an admission and claims that it was compelled to reduce its prices in order to keep its own customers.
112. As I have already said above, it is wrong to disregard suppliers with only one product. This arbitrarily restricts the description of the situation on the market. 116. In reply the defendant maintains that Moreover, it is incompatible, to a certain the secret note of 7 December 1979 shows extent, with the fact that, with regard to the that the applicant considered that it was in a applicant, products in respect of which it position to be able to implement an
I-3416
AKZO v COMMISSION
aggressive price policy ('take aggressive level even lower than that prevailing before commercial action')· Furthermore, its ability the intended increase. to control prices is also proved by the fact that before 1980 it played the role of price- leader in the flour-additives market.
119. Thus the Commission's argument does not suffice to reinforce the evidence, mentioned at points 92(vi) and (vii), of the alleged price-leadership.
117. Even if this role as price-leader did in fact exist during the period before 1980, it must not be overlooked that during that same period ECS managed to penetrate the 120. Consequently, it must be concluded, at market as a manufacturer and to obtain a this stage, that the contested decision does share of about 40%. This invalidates the not contain any indisputable determination point, put forward as evidence, that if a of the applicant's market share. This defect dominant position existed before 1980 it is not cured by the findings concerning the must have continued to exist in subsequent other main factors, as only two of the items years. Moreover, I do not think that the of evidence set out at point 92 can be evidence based on price-leadership is at all regarded as established, namely items (iii) decisive here, since it relates to the period and (iv), the existence of large financial before 1980, that is to say a period which is resources and the applicant's privileged not the subject of the decision. position in relation to suppliers.
121. However, this evidence does not suffice for finding that it is proved in the decision 118. If it were desired to infer from the that the applicant had a dominant position entire content of the note of 7 December in the flour-additives market in the United 1979 (the defendant does not refer to a Kingdom and Ireland. particular passage) that the applicant believed that it could determine prices, that view (if it existed) is contradicted by subsequent events. When at the beginning of 1980 the applicant attempted to raise its prices for benzoyl peroxide and potassium 122. This conclusion finds support in two bromate, but ECS did not follow it, it was further observations. The main activity of unable to apply the increase to its regular suppliers of flour additives is to mix active customers, Spillers and R H M , because they substances with filling agents. This does not had received offers from ECS at ECS's require any special knowledge or any large previous, and moreover already low price investment Accordingly, the applicant's level. Thus in order to keep these customers contention that access to this market is not the applicant had to reduce its prices to a insurmountably difficult must be accepted.
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OPINION OF MR LENZ —CASE C-62/86
ECS's success during the period before 1980 125. Solely in the event that the Court is the proof of this. should not share my view, I shall now examine the other questions in issue in this case in supplementary observations.
123. However, in addition to the supply side, the structure of the demand side must C — Supplementary observations also be taken into account. As mentioned at point 19 of the decision, the three biggest milling groups, RHM, Spillers and Allied Mills account for about 85% of the sales of bleaching agents in the United Kingdom. I — The applicant's abusive behaviour However, with demand concentrated in a few buyers, a supplier (even with a large share of the market) is often unable to act independently in relation to its customers.25 The undertaking in question therefore does not have a market position 'which enables it 126. If the Court decides, contrary to the to prevent effective competition being main- view expressed in this Opinion, that the tained in the relevant market by affording it applicant had a dominant position in one of the power to behave to an appreciable the markets mentioned, the question extent independently of its competitors, its whether it abused that position would then customers and ultimately of the consumers', have to be examined. In the forefront of which the Court regards as essential for the that examination are two groups of existence of a dominant position.26 questions, one relating to the two meetings in November and December 1979, the other to the pricing practice put into effect as from the end of 1980.
3. Conclusion 1. The alleged plan of the applicant
124. Since the defendant has failed to prove 127. At point 82(i) of the decision the beyond doubt in its decision that the Commission mentions, as a particular aspect applicant had a dominant position in the constituting an abuse within the meaning of market, I can only suggest that the Court Article 86 of the EEC Treaty, the fact that should allow the application and declare the the applicant made direct threats against decision in question void. ECS at two meetings in late 1979. Further details of this are given at point 32 et seq. 25 — S«, at this point, Schröter, op. cit., Note 22. 26 — See the judgment in Case 85/76, loc. cit., at p. 520; and the applicant's arguments in its defence judgment in Case 322/81, loc. cit., at p. 3503. are rejected at point 42 et seq.
I-3418
AKZO v COMMISSION
128. The applicant considers that the 132. The same sales agent reports, regarding content of those meetings of 16 November the second meeting on 3 December 1979, and 3 December 1979 has not been made that when ECS asked for the previous entirely clear. It contends, moreover, that threats to be repeated, NI? David (AKZO they must be considered in conjunction with Holland Sales Director) said that he could the business relationship that previously institute measures that would be unpleasant existed with ECS. The defendant, on the for ECS. He said that he was not prepared other hand, adheres to its view and refers to to continue to maintain the previous records of the meetings. friendly relationship. Mr Dines demanded that ECS should abandon the plastics sector, but added that it was not his aim to drive ECS out of the flour additives market. H e said that AKZO would have to become more aggressive in the flour additives 129. This evidence must now be assessed in market and, if necessary, sell at below cost. so far as it has been submitted to the Court.
133. A note of the meeting of 3 December 130. It is stated in a note prepared by ECS 1979 drawn up by ECS on 4 December on 23 November 1979 that Mr Dines reveals the following: first the applicant is (Senior Sales Manager of the plastics and said to have denied making any threats elastomer group of AKZO Chemie UK) in November 1979. It stated that ECS must said that, acting upon instructions from have misunderstood what it had said. AKZO Holland, he had to inform ECS that However, ECS still had the impression that there would be a general reduction in the the threat was being maintained, if ECS did prices of the products manufactured by not withdraw from the plastics market. This AKZO and ECS for the flour additives and impression is confirmed by notes made by plastics industries, if ECS did not withdraw ECS's bank. from the plastics sector, and that AKZO would sell at below cost if necessary. ECS replied by referring to the fact that AKZO had not paid any dividends since 1974.
134. The meetings are described differently on essential points in an affidavit submitted to the High Court by Mr Dines. Firstly, in Paragraph 8 he deals with the previous 131. A note drawn up by ECS's sales agent, history. He says that in the past the who had also taken part in the conversation, applicant had supplied ECS with benzoyl shows that the threat was made upon the peroxide in cases where ECS's production instructions of the Dutch management. capacity was insufficient. These 'supporting' However, he thought that the applicant had deliveries had been made at prices that had made empty threats, as it had itself been about 20% below those that invoiced previously said that the flour additives to the final customers. On the other hand, sector was not profitable. He did not think ECS had supplied the applicant with that the applicant would engage in a price vitamins which the applicant had no longer war. produced itself. Furthermore, consideration
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OPINION OF MR LENZ —CASE C-62/86
had been given to buying a certain form of applicant to go below its cost and, if benzoyl peroxide from ECS for use in the necessary, to incur losses. He had not, plastics sector. however, thoroughly studied this point before the meeting. He had gone on to state that the applicant had not had a policy that had been determined in advance.
135. He states that from the middle of 1979 onwards it had been found that ECS had made offers to the applicant's customers in the plastics sector which were considerably 138. With regard to the meeting of below the applicant's prices. The applicant 3 December 1979, Mr Dines comments on decided to pursue a more energetic sales an affidavit made by Mr Sullivan (manager policy and to terminate the collaboration and main shareholder of ECS), which that had until then existed with ECS. In however is not among the documents before particular, the 'supporting' deliveries were the Court. He says that Mr Sullivan had to be discontinued, since these provided admitted that it was he, and not Mr Dines, ECS with reserves of capacity which it who made the proposal that ECS should could use to compete with the applicant withdraw from the plastics market. both in the flour additives market and in the plastics market at discount prices. The applicant had the impression that it was subsidizing a price war waged against it by ECS. 139. Nor, according to Mr Dines, were any threats made or any ultimatums given at the meeting in December. However, Mr David had said that ECS would find the 136. The purpose of the meeting applicant's new market policy unpleasant. in November 1979, according to Mr Dines, Neither Mr David nor he (Mr Dines) had was to inform ECS of the decision described said that price reductions would be above. The record that ECS prepared implemented immediately after the meeting. regarding the meeting gave only a distorted account of the matters discussed.
140. In a note dated 7 December 1979 drawn up by the applicant regarding the 137. Mr Dines stated that ECS had raised meeting of 3 December it is stated that ECS the question whether the applicant would had been informed that it could not expect alter its intentions if ECS abandoned the any collaboration in the milling sector if it plastics sector. He (Mr Dines) had replied intended to make further inroads in the that he assumed that it would. Similarly, it plastics sector. ECS had been told that the was ECS and not he who had raised the applicant would initiate an aggressive question of price reductions and said that if commercial strategy ('would take aggressive the applicant reduced its prices ECS would commercial action'), if ECS did not cease have to reduce its prices further. Mr Dines supplying its products to the plastics had pointed out that this could compel the industry.
I - 3420
AKZO v COMMISSION
141. After this preliminary observation the derivatives itself in competition with its note of 7 December 1979 contains a plan of former customers, behave in such a way as action that could be implemented in the to eliminate competition from them. Since flour additives market. In particular, such behaviour was incompatible with the potential new customers are mentioned and aims laid down in Article 3(f) of the Treaty, the losses that would be incurred by the and described in greater detail in Articles 85 applicant if the measures were implemented and 86, an undertaking abused its dominant are calculated. position within the market within the meaning of Article 86, if it had a dominant position within the market for raw materials and, with the intention of keeping the raw material for the production of its own deri- vatives, refused to supply a customer who was a producer of those derivatives, at the 142. On the basis of documents just risk of eliminating any possible competition described the following facts may be form that customer. regarded as proved: The applicant had decided to terminate its collaboration with ECS, and in particular the supporting deliveries. However, it is not proved whether it had adopted a decision regarding 144. This must also apply where, conversely, further measures before the discussions with the customer of the dominant undertaking ECS. Mr Dines's affidavit suggests rather decides to process the raw material into that the idea of a connection between ECS's derivatives and to compete with the supplier withdrawal from the plastics market and the of the raw material at the processing stage. applicant's reaction in the flour additives A refusal to supply in that situation would market was put forward by ECS only similarly constitute an attack on the during the two meetings. This is confirmed structure of competition, since a potential by Mr Sullivan's affidavit (which is not competitor would be prevented from before the Court), if its content, as entering the market. described in Mr Dines's affidavit, is true. In any event, at the end of the discussions the applicant's threat must have taken shape, at least in the mind of ECS and a sales manager of AKZO. 145. The breaking-off of the existing business relationship and of the supply of benzoyl peroxide would therefore, in the case of a dominant undertaking, constitute an abuse.28
143. In its judgment in Joined Cases 6 and 7 / 7 3 2 7 the Court held that a firm which had a dominant market position with regard to the production of raw materials and was 146. Since, moreover, according to the therefore able to control supply to judgment in Case 6 / 7 2 , 2 9 not only producers of derivatives could not, simply because it had decided to manufacture those 28 — See also the judgment in Case 311/84 SA Centre Belge d'Eludei de Marcbé-Télémarketing (CBEU) v SA Compagnie Luxembourgeoise de Télédiffusion (CLT) and SA information Publicité Benelux (IPB) [1985] ECR 3261, 17 — Judgments in Joined Cases 6 and 7/73 htituto Chemio- at p. 3278. terapico Italiano SpA and Commercial Solvents Corporation v Commiuion [1974] ECR 223, at p. 252. 29 — Loc. cit., at p. 246.
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OPINION OF MR LENZ —CASE C-62/86
behaviour which may cause direct damage defendant's analysis of the market was to consumers but also behaviour which incomplete. In particular, there are no attacks the structure of the competition reliable findings regarding the costs and the actually in existence must be regarded as production capacity of two of the three abusive, I have no doubt that a pdlicy of main market participants. I therefore elimination, pursued by means of low, or concluded that it was impossible to loss-making, cut-throat prices may come determine what prices were economically within Article 86 of the EEC Treaty. justifiable or reasonable.
147. The fact that the two measures 149. An examination of the applicant's threatened by the applicant were not behaviour in the matter of prices is thus implemented directly after the threats does only of limited value. Its value is even more not, however, prevent it from being held restricted by the fact that it is often that there was an abuse. If the abuse impossible to determine from the documents consists in the restriction of the freedom of before the Court whether the prices other undertakings to compete, the threat of mentioned relate merely to quotations or to economic disadvantages may in itself suffice actual sales. In addition, there is no infor- for the finding of an infringement of Article mation regarding the extent of the relevant 86. There is an infringement if, from its own transactions. However, precisely with regard experience or the experience of others, the to the complaint that the applicant made competitor or trading partner threatened price reductions selectively, it would have must expect that the dominant undertaking been important to know the volume of will follow up its words with deeds. Since transactions to which the selective determi- the restriction of the free will of another nation of prices related. Furthermore, it undertaking is, merely considered as such, must be observed that in many cases (but abusive, it is irrelevant whether that under- not always) the information regarding prices taking resists or yields to the pressure does not contain any other details, such as, exerted on it. It is also irrelevant whether for example, time allowed for payment, the dominant undertaking implements the discounts or other conditions of sale. measures threatened or refrains from doing so. 3 0
150. I shall therefore confine my assessment 2. The applicant's behaviour with regard to of the applicant's behaviour in the matter of prices prices to two groups of questions. Firstly, I shall examine the tables of figures submitted by the defendant at the request of the Court to see whether they display any anomalies. In so far as is necessary, I shall also refer to the tables produced by the applicant. 148.1 have already indicated in the first part Secondly, I shall examine the defendant's of my observations (B, 1.3) that the complaint that the applicant reduced its prices selectively and in particular charged 30 — Sec Schröter, op. cit., point 45(a). higher prices to its regular customers.
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AKZO v COMMISSION
(a) Sales of benzoyl peroxide (16%) to in July 1983 the applicant charged the Spillers (Table 1) prescribed price of UKL 537.
151. This table does not reveal any 154. Apart from the exclusive purchasing peculiarities before the beginning of 1980. obligation, the applicant's supplies of The applicant's prices show a rising trend. benzoyl peroxide (16%) to Spillers do not They increased again in February 1980, to reveal any striking peculiarities. UKL 605, until an offer was made by ECS of UKL 532, to which the applicant adjusted. A price of UKL 512 of 15 October 1980 does not appear in the table produced by the applicant. Nor is it (b) Supplies of potassium bromate (10%) to mentioned at point 37 of the decision, Spillers (Table 2) which deals with sales during that period. However, this question may be left undecided, since the applicant offered a price of UKL 489 in November 1980, 155. For these suppliers also there was first which was UKL 1.00 below an offer from a steady rise to UKL 405 up to February Diaflex. 1980. In March 1980 the applicant adopted the lower price of UKL 336 which had been offered by ECS. In November 1980 this was lowered to UKL 309 in order to undercut an offer of UKL 310 from 152. However, as regards the transaction Diaflex. Here again an exclusive purchasing just mentioned, it is not the price that is agreement was concluded. remarkable, but the fact that it applied in conjunction with an exclusive purchasing commitment in respect of benzoyl peroxide and potassium bromate. However, such exclusive purchasing commitments infringe 156. Thus, apart from the exclusive Article 86 if they are entered into by an purchasing obligation, sales of potassium undertaking which has a dominant position bromate to Spillers do not reveal any within the market.31 peculiarities.
153. The subsequent lower price of (c) Supplies of benzoyl peroxide (20%) to UKL 425 can be explained by the fact that RHM (Table 3) it related to purchases of 10 tonnes ex works. In its interim measures decision of 29 July 1983 the defendant stated that a reduction of UKL 50.00 per tonne for the collection of large quantities was permissible 157. Here too it may first be noted that with regard to purchases of 10-tonne lots. there was a steady rise to UKL 769 up After the adoption of the interim measures to February 1980. In November 1980 the applicant adopted the price of UKL 660 31 — See the judgment in Case 85/76, above at p. 540. proposed by ECS in August 1980 and then
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OPINION OF MR LENZ —CASE C-62/86
reduced it to UKL 640 after an offer at that 1983 there were further slight increases to price from Diaflex. The reduction of the UKL 325 and UKL 339. price to UKL 629 cannot be explained by the defendant's table. The corresponding table of the applicant shows a price of UKL 629, which it ascribes to ECS. It emerged at the hearing that this price had 161. Referring to an offer of UKL 330 by not been offered by ECS but that a price in Diaflex in June 1983, the applicant did not that amount had indeed been offered by an observe the price of UKL 455 laid down in independent dealer. the interim measures decision. However, Diaflex's offer does not appear in the defendant's table, but solely in the applicant's. Nevertheless, the defendant has not maintained that the applicant's infor- 158. In October 1983 the applicant mation is incorrect in this respect. undercut the price of UKL 672 made by Diaflex in June. In November 1984 the applicant undercut a price of UKL 732 offered by Diaflex by UKL 4.00, thus reaching a price of UKL 728. 162. Price offers made by the applicant at the level of the prices laid down by the defendant did not lead to the conclusion of any business whereas an alignment on a price of UKL 370 quoted by Diaflex 159. Nor can I discern any unusual features in October 1984 was successful. in the sales of benzoyl peroxide (20%) to RHM.
163. Apart from the price of UKL 309 applied in March 1982, the prices shown in the table do not display any peculiarities. (d) Supplies of potassium bromate (10%) to RHM (Table 4)
(e) Prices quoted to Allied Mills for benzoyl peroxide (16%) (Table 5) 160. Here again we find that there was a steady rise to UKL 405 up to February 1980. The applicant responded to an offer of UKL 336 from ECS in August 1980 with an offer of UKL 330 in November 164. With regard to quotations or supplies 1980. In January 1981 it aligned itself on a to Allied Mills (the applicant only supplied price of UKL 314 offered by Diaflex. A individual mills in this group) here too a rise further price reduction to UKL 309 in the applicant's prices may be noted, in March 1982 can, however, no longer be namely up to UKL 665 in July 1979. explained. This price corresponds to that In August 1979 the level of ECS's prices offered to Spillers in November 1980, but was at UKL 532 and in September 1980 in connection with an exclusive purchasing that of Diaflex is fixed at UKL 495. At the obligation. In addition, Diaflex had raised beginning of 1981 the applicant unsuc- its price to UKL 330 in February 1982. In cessfully quoted a price of UKL 517.90 to
I - 3424
AKZO v COMMISSION
the central purchasing agency of the allied applicant lowered its price again to group, but had success with individual mills UKL 330. of the group at this price. In 1983 ECS reduced its price to UKL 512, which the applicant followed in February, but without doing any business. 169. Apart from the last-mentioned price, here again I cannot discern any peculiarities.
165. The applicant observed the price of UKL 587 or UKL 696 laid down in the (g) Sales of vitamin mixes to Allied Mills interim measures decision with one (Table 7) exception. In March 1984 it aligned itself on a quotation of UKL 567 from Diaflex.
170. Vitamin mixes were sold by the applicant only sporadically. Sales were 166. Conclusion: again, nothing worthy of discontinued completely in August remark. or September 1983. In May 1980 the prices had risen to UKL 660 and in July 1980 UKL 625. In September 1981 they dropped to UKL 565. ECS's prices were UKL 590 (f) Quotations/supplies of potassium in 1980 and UKL 465 in June 1981 for a bromate (10%) to Allied Mills (Table 6) cheaper mixture. In October 1982 the applicant charged UKL 455 for a cheaper mixture, while ECS reduced its price to UKL 460 in 1983 and Diaflex to UKL 450 in September 1983. 167. Here again it may first be noted that there was a rise to UKL 468 in July 1979. In August 1979 ECS's price was UKL 336 and that of Diaflex was UKL 335 in April 1980 and UKL 290 in September 1980. A 171. In view of the fact that the transactions quotation of UKL 314.90 made by the concluded were only sporadic, examination applicant to the central purchasing agency of the prices of vitamin mixes can scarcely of the Allied group in January 1981 was reveal anything of significance. unsuccessful, although this price was accepted by one individual mill.
(h) Prices for the large independent mills for benzoyl peroxide (16%) (Tables 8, 12, 14 and 16) 168. In September 1983 AKZO observed the prices of UKL 556 and UKL 455 laid down by the defendant. After quotations from Diaflex and ECS in September 1983, both at UKL 330, the applicant aligned 172. Here again we find that there was a itself on that price but then, after a price steady rise in the applicant's prices to increase by Diaflex, raised it, like the latter, UKL 665 in July 1979. ECS's price was to UKL 340. In November 1984 the UKL 572 in January 1979 and UKL 630
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OPINION OF MR LENZ —CASE C-62/86
in August 1979. For regular customers, such 175. In the case of Timms the applicant did as Cadge & Coleman, the applicant main- not apply the price of UKL 570 quoted by tained the price of UKL 665 until 1983. Diaflex until August 1983, and then The applicant made quotations to customers followed an increase by Diaflex to of ECS (e.g. Carrs, Smiths and Timms) UKL 630 in November 1984. The price of varying at first between UKL 570 and UKL 696 prescribed in the interim UKL 563 and then dropping to UKL 530 measures decision was then applied (December 1980 to July 1983). ECS aligned from July 1985. itself on the price of UKL 530 in July 1982.
176. Thus with regard to quotations and sales to the large independent mills a pene- tration of ECS's clientele by the applicant may be discerned in December 1980, 173. The price of UKL 696 laid down in accompanied by a price reduction, at first of the interim measures decision was not about UKL 100, compared with the prices applied to the large independent mills charged to the applicant's regular until November 1984. In the case of Carrs, customers, and of about UKL 70, the applicant adopted the price of UKL 530 compared with ECS's prices, which was offered by ECS, then increased it to later increased to a difference of about UKL 580 after similar quotations from UKL 160 and UKL 100, respectively. Diaflex. In January 1984 a quotation at the price prescribed in the interim measures decision did not produce any business and the applicant then returned to the price of UKL 580 offered by Diaflex. The price of (i) Quotations/supplies of potassium UKL 696 was not applied until bromate (10%) to the large independent November/December 1984. Then in March mills (Tables 9, 10, 13, 15 and 17) 1985 the applicant again aligned itself on the price of UKL 640 quoted by Diaflex.
177. Again a rise in the applicant's price, to UKL 468 in 1979, may be noted, a level which was maintained with regard to its regular customers until August 1983. Quotations were made to ECS's customers 174. In the case of Smiths the applicant did of UKL 375 and UKL 339 in December not obtain any business at a price of 1980, UKL 336 in May 1981 and UKL 696 in August 1983. Alignment on UKL 325 in 1982, as the defendant states. ECS's price of UKL 645 in April 1984 was However, in its corresponding table the also unsuccessful. It was not until the price defendant does not show to which was aligned on that of Diaflex at UKL 587 customers these quotations were made. A in March 1984 that success was obtained. glance at the applicant's table shows that In 1984 and 1985 the applicant followed these amounts appear among the quotations Diaflex's price increases to UKL 640 and made to Carrs. It however also mentions UKL 690, respectively. there that no business was concluded.
I - 3426
AKZO v COMMISSION
178. The price of UKL 556 laid down in UKL 260 and later to UKL 245. In August the interim measures decision was not 1979 ECS's price was UKL 362. In 1981 it applied, since the applicant adopted too lowered its price to UKL 260. Diaflex's price of UKL 360 in March 1984 and its price of UKL 392 in March 1985 for Smiths. In the case of Timms the applicant adopted the prices offered by Diaflex of UKL 340, UKL 382 and UKL 435 in August 1983, November 1984 182. The price of UKL 488 prescribed in and July 1985, respectively. the interim measures decision was not successful in the market. However, with regard to AKZO's supplies to Carrs, there are discrepancies between the tables submitted by the defendant and the applicant. According to the defendant's 179. Thus with regard to the large inde- table, the applicant applied a price of pendent mills it can be seen that UKL 330 in September 1983, which corre- from November 1980 the applicant sponded with that offered by ECS before endeavoured to penetrate ECS's clientele by the adoption of the interim measures means of prices below those which the decision. Those prices are not mentioned in applicant charged to its regular customers. the applicant's table or in the table submitted by the defendant with respect to the situation prior to the interim measures decision. In view of these discrepancies I do not think that we can rely on these tables (10 and 15) in this respect. (j) Prices/supplies of potassium bromate (6%) to the large independent mills (Tables 10, 13, 15 and 17)
183. With regard to the prices for Smiths, on the other hand, it should be observed that in March 1984 the applicant offered a price of UKL 440 (but without success), 180. Here again the situation is comparable. which corresponded to ECS's price The applicant's price rose to UKL 393 in August 1983. Then in 1984 and 1985 the in July 1979 and was maintained at this applicant adopted Diaflex's prices of level for its regular customers (according to UKL 392 and UKL 435, respectively. the defendant's table; the applicant's table shows even slightly higher prices for a few of its regular customers, such as Cadge & Coleman).
Thus also with regard to the price for potassium bromate (6%) it must be concluded that AKZO penetrated ECS's clientele by applying prices considerably 181. For ECS's customers the applicant below those charged to its traditional reduced its price by about one-third to customers.
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OPINION OF MR LENZ —CASE C-62/86
(k) Quotations and supplies of vitamin 188. The applicant has sought to justify its mixes (Nutramin) to the large independent behaviour by the fact that it lost to ECS and mills (Table 11) Diaflex a number of independent mills that it had previously supplied. It states that in order to win back this lost share of the market it had to approach customers of ECS with more favourable prices. 184. Here again the applicant's price first rose to UKL 695 in 1979. This price was maintained for its regular customers until June 1983, and then increased to UKL 757. ECS's prices rose to UKL 704 in August 189. According to the applicant, the 1979 and then dropped to UKL 654 in selective price differences may be explained October 1980. From December 1980 the by the fact that in the case of some of its applicant offered a price of UKL 595, but traditional customers it was not exposed to then reduced it to UKL 575, after Diaflex competition from ECS or Diaflex. It had had offered UKL 585. Then in June 1981 therefore been able to continue to apply its ECS reduced its price to UKL 545. The existing prices to them. Where there was defendant's table then shows further figures, competition, however, it had also had to which, however, relate to another reduce the prices charged to its traditional compound and are therefore not customers. Price differences were therefore comparable. applied not between the applicant's tra- ditional customers and customers of ECS, but between those in respect of when there was competition and those in respect of when there was not. 185. Here again, however, it must be observed that the applicant quoted to ECS's regular customers prices below those charged to its own customers.
190. The defendant contests this justifi- cation, objecting that the events concerning the applicant's traditional customers for 186. Thus the applicant's behaviour whom it also had to reduce its prices were described at point 82(ii) of the marginal phenomena and must therefore be Commission's decision cannot be proved on disregarded. the basis of an analysis of every aspect of its conduct in relation to prices.
191. In fact, the extent to which selective prices were applied cannot be determined 187. However, the situation is different with on the basis of the decision. The applicant regard to the complaint made at point admits that they were applied in some cases. 82(iii) to the effe« that the applicant made On the other hand, on the tables it has low offers selectively to customers of ECS produced the defendant proves such price while it mentioned considerably higher behaviour for the period before the prices for buyers in a similar category who adoption of the interim measures decision were already its customers. only generally and for the period thereafter
I - 3428
AKZO v COMMISSION
only in respect of Carrs, Smiths and Timms. not of Nutramin. The reason for this is to However, the price behaviour in relation to be found in the particularly effective the applicant's traditional customers is competitive behaviour of Vitrition Ltd. described only in a general manner, and no differentiation according to customers or size of transaction can be discerned. 195. Where vitamin mixes which the applicant no longer produced itself were offered or supplied, this was done solely as a service to customers, and, of course, 192. It may thus be stated that although the Vitrition's competitive prices had to be complaint contained at point 82(iii) is taken into account. proved in principle, neither the scope nor the degree of seriousness of the behaviour criticized is revealed.
196. The defendant replies that whether sales of vitamin mixes actually took place is irrelevant; the offer alone is decisive. A document found on the applicant's premises 3. The use of bait prices with regard to clearly shows its sales strategy. potassium bromate and vitamin mixes (point 82(iv))
197. The document relied on by the defendant, dated 4 July 1980, is in my view a note made in preparation for a discussion. 193. It has already been mentioned above Under the subheading 'Topics for (see B, 1.2) that the complaint that the Discussion or Elucidation, 1. Marketing' it applicant offered potassium bromate at bait states, under letter (j) : < A r e t n e r e a n v prices cannot, owing to a procedural defect "knock-on" effects? (products necessary as (failure to grant a hearing), be taken into "loss leaders" to achieve sales of others)'. account in the present proceedings. That complaint therefore remains to be examined solely in relation to vitamin mixes. However, even this examination can only be limited, since, for want of an adequate 198. It may well be that the applicant investigation, the question of reasonable contemplated recourse to bait offers, but costs must also be disregarded (see B, 1.3). this does not emerge with certainty from the discussion document, since we do not know the content of the discussion that may have followed or even the products to which the passage cited relates.
194. The applicant contests that complaint by maintaining that a number of its customers had never bought vitamin mixes from it. The same is true of Timms, which 199. In view of this finding and in view of had accepted an offer of benzoyl peroxide the fact that with regard to this point too (16%) and potassium bromate (10%), but the investigation of the facts seems to be
I - 3429
OPINION OF MR LENZ —CASE C-62/86
very weak, the complaint made at point 6. The purpose of damaging ECS and/or 82(iv) of the decision does not seem to me securing its withdrawal as a competitor to be proved with sufficient certainty.
203. Finally, at point 82(vii) the applicant is 4. Below-cost prices far Spillers and RHM accused of implementing the tactics over a prolonged period of time (point 82(v)) mentioned above with the long-term purpose of damaging ECS and/or securing its withdrawal as a competitor from the broader organic peroxides market as a whole. This change is based on the content 200. The complaint in this section can also of the discussions in November not be examined, since, as I mentioned and December 1979 and of the note of above (B, 1.3), the Commission's investi- 7 December 1979. For the events that gation regarding the question of costs is occurred from autumn 1980 onwards the incomplete. defendant relies on a number of documents which are mentioned at point 47 of the decision.
5. Information regarding prices
204. With regard to the events in 1979 I would refer the Court to what I have said in 201. At point 82(vi) the Commission alleges Part C, 1.1. I have no doubts whatsoever that in the case of Spillers and Rank the about the finding of the applicant's intention applicant pursued an exclusionary policy by in 1979, to exert pressure on ECS and to requesting precise details of the prices of drive it from the plastics market. However, other manufacturers from customers and it is more difficult to assess the intention then offering a price just below the compe- that is said to have inspired the events that titors' price in order to obtain the order, occurred from autumn 1980 onwards. In the and that, in the case of Spillers an exclusive end, the strategy developed at the end of purchasing obligation was also imposed, 1979 was not implemented, if only because thereby excluding other suppliers. the intervention of the High Court prevented it. It is at least doubtful whether the intention existing in 1979 still continued to exist in 1980 or whether there is some other explanation for these events. 202. I have already given my views on the illegality of the exclusive purchasing obli- gation (see C, 1.2(a) and (b), above). In other respects this complaint cannot be taken into account, since it had not yet been 205. Since, in order to prove that the described as an abuse i the administrative original intention in 1979 had not been procedure and consequently the applicant abandoned, the defendant relies on a had not been given an adequate hearing on number of later documents, these must first this question (see B, 1.2, above). be examined.
I - 3430
AKZO v COMMISSION
206. The defendant refers to a report of 209. The hand-written note of 22 November 1982 regarding a comparison 15 September 1981 also merely shows that between the applicant's sales in the flour ECS had lost three large independent mills additives market in the United Kingdom in to AKZO and had had to reduce its prices 1979 and those in 1982. It is stated that to the remaining large independent mills. ECS had lost 25% of its independent mills Here again I see a description of the (and that others would follow) and had to situation in the market, but not necessarily a accept a considerable reduction in its profit description of the applicant's intention. margins. It is reported with satisfaction that for various reasons the general fall in prices had not affected AKZO's profit margins as seriously as it must have affected those of ECS. It is stated that Allied Mills had proved to be a very hard nut to crack, particularly with the price constraints 210. The annual report for 1980 of AKZO's imposed by the order made by the High plastics and elastomers division, dated Court, but that in time some of the mills 5 March 1981, mentions that efforts were would abandon ECS, as the pressure was made to increase prices, but that in some maintained (point 47). cases this had not been sufficiently successful. It is stated that the applicant had retained its 1979 market share, despite the fact that market leaders were vulnerable during periods of recession. The report states that AKZO's position had been 207. In the relevant note made by the attached unsuccessfully by firms like Scado, applicant the evolution of the market is Aztec and ECS and that Scado had lost described, with a reference to the fact that ground, mainly due to AKZO's action. Diaflex was losing a large portion of their market share, that ECS had lost a third of the independent mills and that it had had to accept a considerable reduction in its profit margins. It is stated that the general fall in prices had not seriously affected AKZO's 211. Although it is stated that the applicant profit margins, unlike those of ECS. would make further efforts to weaken Scado's market position, no similar mention is made of ECS.
208. Even without attributing any great importance to the applicant's objection that the words 'continue to exert pressure' refer to pressure on Allied Mills, and not on 212. In the 1981 annual report of ECS, since commercial pressure on Allied 11 February 1982 it is reported that Scado Mills may also be interpreted as indirect had almost disappeared from the market pressure on ECS, I must regard the note in and that this showed that AKZO had been question possibly as evidence, but not as right to compete strongly with that firm, irrefutable final proof of AKZO's intention even though other circumstances, such as to drive ECS from the market or to damage changes in the exchange rate of the dollar, it. had contributed to this development.
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OPINION OF MR LENZ — CASE C-62/86
213. The report further stated that ECS was by the Commission. After AKZO's hands producing benzoyl peroxide and had started had been tied to a certain extent by the to sell seriously on the continent through proceedings in the High Court, ECS made Pergan. Although its market share was still offers to AKZO's traditional customers small, there was a possibility that it might (albeit at their request) at prices improve its position. There was a danger considerably below those of AKZO. It need that Pergan might add other products to its not be decided whether ECS thereby range. Measures like those adopted in the intended to intensify competition on prices case of Scado ('the Scado approach') were or to start a price war. From the applicant's probably the best thing also in this situation. point of view this behaviour could have been interpreted as giving it the right to initiate an active pricing policy ('to compete with them as violently as possible').
214. The latter passage might constitute proof of AKZO's intention. However, it is not clear whether the words 'the Scado approach' refer to ECS as a whole or merely to the German firm Pergan, in which 216. Since, therefore, there are various ECS had a holding of 20% at that time. possible explanations for the action initiated Nevertheless, what seems to me to be by AKZO at the end of 1980, it is not important here is that 'the Scado approach' proved with a sufficient degree of certainty is considered as a reaction to the possible that the intention originally harboured in intensification of the activity of Pergan (and 1979 to damage ECS and to drive it out of perhaps also of ECS). Such a planned the plastics market subsisted throughout the course of action might therefore be period in question. regarded as a reaction to the expansion of business, but not as the continuation of the intention originally existing in 1979 to damage ECS basically in order to drive it out of the plastics sector. This interpretation is also supported by the fact that the annual report for 1980 does not give any indication whatsoever of the subsistence of this intention; on the contrary, ECS is 217. Finally, I must point out a drafting described, inter alia, as a successful inaccuracy at point 82(vii). It is stated that competitor. the tactics mentioned above were implemented with the long-term purpose of damaging and/or securing the withdrawal of ECS as a competitor in the broader organic peroxides market as a whole. It is not clear whether this formulation is to be understood in an alternative or cumulative 215. Thus although it is unclear whether the sense. Moreover, it is certainly not true that applicant's original intention subsisted in it was intended to secure the withdrawal of 1980 or 1982, one fact seems to me to be of ECS from the broader organic peroxides particular importance, namely that the market as a whole, since this market also applicant's behaviour can also be explained includes the sub-market for benzoyl in the absence of the intention imputed to it peroxide, which is used in the flour
I - 3432
AKZO v COMMISSION
additives sector. However, it is not disputed which have been shown to be justified, that it was not intended to secure the with- assuming that it is considered to be proved drawal of ECS from that sub-market. that the applicant had a dominant position in the market:
II — Effects on trade between Member States — the threats in November/December 1979 (point 82(1));
218. The abusive exploitation of a dominant — part of the selective pricing policy position in the common market or a alleged (from the end of 1980 onwards) substantial part thereof comes within the (point 82(iii)); prohibition laid down in Article 86 of the E E C Treaty solely if it may cause trade between Member States to be impaired. — the imposition of an exclusive purchasing obligation on Spillers in one case relating to two products (point 82(vi)). 219. The existence of potential impairment of trade may be affirmed without much difficulty. After all, it was intended to prevent ECS's penetration of the plastics 221. The complaint made at point 82(vii) (in market in Germany, in particular, so that so far as it has been acknowledged as the connection with trade between Member justified) may be regarded merely as the States is established. It is not necessary, subjective aspect of the complaint already therefore, in order to show that this set out at point 82(i). constituent element was present, to refer to the case-law of the Court, according to which it is irrelevant whether a practice of this kind relates directly to trade between 222. None of the other infringements Member States, if it is shown that the elimi- alleged at point 82 of the decision have been nation of a competitor would have reper- proved with certainty in the present cussions on competition in the common proceedings. This fact alone must lead to a market. 3 2 substantial reduction in the fine.
223. At points 96 et seq. of the decision the I I I — The fine defendant bases the amount of the fine on the following facts: the applicant had sought in a systematic manner to implement a plan to damage the business of ECS. It had sought to prevent the expansion of the 220. Before examining in detail what is said business of a small competitor into another in the decision regarding the fine, I must Member State of the Community. This first summarize once again the complaints amounted to flouting a fundamental objective of the EEC Treaty, namely the 32 — In the judgment in Case 27/76 United Brands Company creation of a common market among the and United Brands Continental BV v Commission (1978) Member States. The seriousness of the ECR 207, it p. 299.
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OPINION OF MR LENZ —CASE C-62/86
infringement was heightened by the fact time, it cannot invoke the duration of the that the applicant had continued its abusive alleged abuse. behaviour long after the proceedings had been taken in the High Court and aner the Commission had issued a decision ordering interim measures. A further aggravating factor was the fact that the applicant had 225. The defendant, for its part, disputes all given a totally misleading version of the these objections. events to the High Court and that it might have succeeded in achieving its purpose had the Commission not discovered evidence. The conduct towards ECS was not an isolated event, but occurred in the context 226. The importance of the proceedings in of a settled corporate policy to consolidate the High Court and of the interim measures its market power or to destroy unwanted decision for the assessment of the fine must competitors. The infringement had been first be examined, since the defendant deliberately, since the applicant was well regarded the failure to comply with the aware that it was infringing the rules of decisions as an aggravating factor. competition. In November 1979 ECS had told it that its threats constituted an abuse of a dominant position. The infringement was of long duration. The threats had been made in December 1979 and implemented 227. In this respect, the provisional order in a serious manner a year later. made by the High Court must first be examined more closely. The order of 5/6 December 1979 prohibited the applicant from lowering its prices for benzoyl peroxide in breach of Article 86 of the EEC Treaty. However, it should be observed that what is concerned in an ex 224. The applicant denies all these alle- parte injunction that is to say, an order gations and maintains, in addition, that it made without hearing the other party. It regarded its policy concerning prices as cannot therefore be regarded as curtailing a lawful, since it assumed that no objection juridical appraisal of the facts. could be made to its prices so long as they were above its marginal costs for the trans- actions in question. It maintains, furthermore, that account should have been taken of the fact that Community law was 228. This was followed by the decision of not at all clear with regard to the problem the High Court of 17 March 1980, by involved here. The applicant further remarks which the proceedings were terminated and that since 1983 it had been under the super- the applicant ordered to pay the costs. It vision of the Commission, which could have was required not to reduce or to determine acted, by virtue of its interim measures its normal selling price with the intention of decision, at any time, to put an end to securing the withdrawal of ECS from the infringements of Article 86 of the EEC flour additives market or the plastics Treaty. Since the defendant did not, market. However, the latter obligation is however, act on the basis of its interim contained in a judicial settlement, which was measures decision, which, moreover, it to apply for a period of two-and-a-half could have made more stringent at any years, that is to say, until autumn 1982.
I - 3434
AKZO v COMMISSION
229. It must therefore be stated that the informed of the applicant's business activity settlement concluded in the High Court in accordance with Article 5 of the decision. related solely to one of the products in question and solely to a part of the period to which the Commission's decision relates. Thus its importance for the purposes of the present proceedings is already limited. 232. The fact that the defendant did not consider that it was necessary to intervene in pursuance of its interim measures decision is in itself sufficient to create doubt as to whether the alleged continuance of the abusive behaviour even after the adoption of 230. It seems to me that it is primarily the that decision can be invoked for the purpose national courts themselves that are of assessing the fine. competent to impose penalties for infringements of their decisions. However, this does not prevent the defendant also from imposing a penalty in respect of such a breach, if, at the same time, it includes a breach of Community law, although it must take into account any penalties imposed at 233. However, the following considerations the national level. 33 Nevertheless, it seems also seem to me to be decisive here. It is not to me that the Commission cannot, in proved that the interim measures decision addition, invoke an infringement of a was at all capable of preventing an decision of a national court in order to hold infringement of Article 86 of the EEC that a particularly serious breach of Treaty. This is admitted by the defendant. Community law has been committed, since, The result of this is that behaviour which in this respect, the decision of the national duly complied with the content of the court is merely declaratory. interim measures decision might never- theless have infringed Article 86 of the EEC Treaty. Conversely, it is uncertain whether an infringement of the decision would necessarily have constituted also an infringement of Article 86 of the EEC Treaty. The applicant did not contest the interim measures decision, which therefore 231. Finally, with regard to the alleged became definitive. However, this does not failure to comply with the interim measures mean that its content was, in all its details, decision of 29 July 1983, it should be necessary in order to ensure observance of observed that that decision contains, in the provisions of Article 86 of the EEC Article 6, its own sanctions machinery and Treaty. In that respect, the amounts of the that in Article 7 the Commission reserved to minimum prices prescribed are in any event itself the power to amend the provisions open to doubts. As stated at point 36 of the thereof at any time at the request of ECS or decision of 29 July 1983, these were on its own initiative, if it considers it appro- calculated on the basis of the applicant's priate to do so. However, the Commission production costs for May 1983, the 1982 did not resort to either of these provisions, freight costs and an absolute gross profit despite the fact that it was kept fully corresponding to that made by the applicant during the period before 3 December 1979. 33 — See the judgment in Case 7/72 Böhringer Mannheim GmbH vCommission [1972) ECR 1281, at p. 1290. Since we know that 1979 was a very
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OPINION OF MR LENZ — CASE C-62/86
profitable year, it may well be that the complaint on 15 June 1982 and adoption of prices set by the defendant were too high. the decision on 14 December 1985 was In any event, they were unsuccessful in the unreasonably long. After all, the defendant market. had found itself able as early as 29 July 1983 to adopt its interim measures decision. It must therefore already have had considerable knowledge and sufficient evidence at that date to be able to judge the 234. It follows from all the foregoing that applicant's behaviour, at least provisionally. compliance with the interim measures Then more than a year elapsed before the decision must be assured by means of the statement of objections was notified to the system of sanctions laid down by that applicant on 3 September 1984. The decision itself. That system constitutes an supplementary statement of objections autonomous procedure, which must be followed on 21 April 1985 and the hearing considered independently of the present on 18 June 1985. The defendant describes proceedings before the Court. The fact that this as a rapid procedure having regard to the abusive behaviour was allegedly the complexity of the case, adding that it continued after the adoption of the interim had been possible to adopt the decision as measures decision can therefore be of no early as six months after the hearing, but significance for the purpose of determining this is not an adequate explanation for the the fine under the final decision. However, fact that the hearing did not take place until this in no way means that the duration of almost two years after the adoption of the the infringement cannot be taken into interim measures decision, whereas the account in determining the fine. defendant granted very short periods to the applicant within which to submit is various comments. Since a period of a year between the adoption of the interim measures decision and the hearing out to have been 235. With regard to taking into account the sufficient for the procedure, a year must be duration of the abuse, reference should be deducted from the total duration of the made to the Court in judgment in Joined procedure when the duration of the Cases 6 and 7/73. 3 4 It was there held that infringement is taken into account. the duration of the infringement could have been shorter if the Commission had acted more swiftly. The Court took this into account and reduced the fine in that case. 237. The Court will have to take the excessive length of the procedure into account in determining the amount of fine. 236. I willingly admit that in this case a complex procedure was involved (or, rather, would have been necessary) to carry out a complete and careful investigation of the facts. This of course requires a reasonable 238. Consequently, since of the complaints amount of time. However, I think that the made against the applicant by the defendant period between the lodging of ECS's only the threats in November and December 1979, part of the selective 34 — Istituto Chemioterapico Italiano SpA and Commercial pricing policy from the end of 1980 Solvents Corporation v Commission [1974] ECR 223, at p. 258 et seq. onwards and the imposition of an exclusive
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AKZO v COMMISSION
purchasing obligation on Spillers in one case measures ordered must be connected with relating to two products have been proved, the infringement established. I would add and since a year must also be deducted from that they must also be reasonably the duration of the infringement, I consider proportionate to the infringement. a considerable reduction in the fine to be appropriate. A fine of about ECU 500 000 seems to me to be appropriate. 241. Since it was possible to prove selective pricing practices solely in the relationship between the applicant and the large inde- IV— The special measures imposed pendent mills, the obligations imposed in Article 3 of the decision go too far. They must therefore be annulled in so far as they relate to complaints which cannot be regarded as proved. 239. In Articles 3 to 5 of the decision the defendant imposed a number of conditions on the applicant with regard to its future business activity. As the reasons for these measures the defendant states, at points 99 V — Conclusion on the basis of the and 100, that measures had to be adopted to supplementary observations ensure that the infringement was not repeated or continued. The measures should be proportionate to the threat and should not go beyond what was necessary to provide adequate protection for the 242. If, contrary to my view, the Court complainant and to maintain conditions of holds that the applicant had a dominant competition in the common market. position within the market, I would suggest that it decide the case as follows:
240. The defendant thus relies on the '(1) The following provisions of the Court's judgment in Joined Cases 6 and Commission's Decision of 14 December 7/73, cited above. It is stated in that 1985 (IV/30698: ECS/AKZO) are judgment that under Article 3 of Regulation hereby declared void: 17 the Commission may, by means of a decision, require the undertakings concerned to terminate the infringement. It is added that the application of that provision must be adapted to the nature of Article l(ii); the infringement established and that it may therefore include both an order to do certain acts or provide certain advantages and a prohibition on the continuation of existing actions, practices or situations Article l(iii), in so far as it does not which are contrary to the Treaty.35 Thus, as take account of the fact that the the Court stated in that decision, the applicant had also applied lower prices in the case of some of its traditional 35 — Loc. cit., al p. 257. customers;
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OPINION OF MR LENZ —CASE C-62/86
Article l(iv) and (v); (2) The fine imposed is reduced to ECU 500 000 or HFL 1 234 800.
Article l(vi), with the exception of the last phrase of the sentence; (3) For the rest, the application is dismissed.
Article 2; (4) The parties shall bear their own costs, including those relating to the proceedings on the application for Anicie 3, with the exception of the first interim relief.' paragraph and of the second paragraph, in so far as it relates to provisions of Article 1 not declared 243. My actual conclusion, however, is void. given only in point D, below.
D — Conclusion
244. On the basis of my main observations (see Part B above), I propose that the Court decide as follows:
' 1 . The Commission's Decision of 14 December 1985 (IV/30698 -ECS/AKZO) is hereby declared void.
2. The defendant shall bear the costs of the proceedings, including those relating to the proceedings on the application for interim relief.'
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