C-105/90
ECLI:EU:C:1991:425
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O P I N I O N OF MR VAN GERVEN — C A S E C-105/90
O P I N I O N OF M R ADVOCATE GENERAL VAN GERVEN delivered on 14 N o v e m b e r 1991 *
Mr President, Korea and abroad. During. the reference Members of the Court, period (1 June 1986 to 31 May 1987) Goldstar sold five models of compact disc players in Korea and in the Community, namely models GCD 603, GCD 605, GCD 606, GCD 613 and GCD 616. The first three models — which Goldstar ceased to 1. In the case now before the Court produce in 1985 — were sold in Korea and Goldstar Co. Ltd ('Goldstar'), a company in the Community exclusively under its own incorporated under Korean law, seeks the brand. The last two models were sold in the annulment of Council Regulation (EEC) Community both under its own brand and N o 112/90 of 16 January 1990 imposing a to original equipment manufacturers definitive anti-dumping duty on imports of (OEMs), 3 but were put on the market in certain compact disc players originating in Korea exclusively under its own brand. Japan and the Republic of Korea and collecting definitively the provisional duty ('the definitive regulation'), ' in so far as that regulation relates to the applicant. In support of its application Goldstar puts forward three submissions which are based primarily on the alleged infringement of Article 2(3)(b) of Council Regulation (EEC) 3. In June 1987 the Committee of Mechop- N o 2423/88 of 11 July 1988 on protection tronics Producers and Connected Techno- against dumped or subsidized imports from logies ('Compact') submitted a complaint to countries not members of the European the Commission, on behalf of manufacturers Economic Community ('the basic regu- accounting for the bulk of the production of lation'). 2 compact disc players in the Community, concerning the importation into the Community of compact disc players origi- nating in Japan and the Republic of Korea.
Background
2. Goldstar is a member of the Lucky The Commission's investigation resulted in Goldstar group. It produces electrical and the imposition by Commission Regulation electronic appliances which is sells both in (EEC) No 2140/89 of .12 July 1989 ('the
* Original language: Dutch. 3 — In its judgments of 14 March 1990 in Joined Cases C-133/87 and C-150/87 Nashua Corporation v Commission 1 — OJ 1990 L 13, p. 21. In Case C-104/90 Matsushita and Counal [1990] ECR 1-719, at paragraph 3, and in Electric Industrial also seeks the annulment of Regulation Case C-156/87 Gestetner Holdings v Council and No 112/90 but on grounds other than those relied upon Commission [1990] ECR 1-781, at paragraph 3, the Court by Goldstar. described an OEM as a supplier under its own brand of 2 — OJ 1988 L 209, p. 1. products manufactured by other undertakings.
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GOLDSTAR v COUNCIL
provisional regulation') 4 of a provisional The number of units of this model sold on anti-dumping duty on imports of certain the domestic market during the reference compact disc players originating in Japan period amounted to less than 5% of the and the Republic of Korea. The provisional volume of exports of the same model to the anti-dumping duty on imports of Goldstar's Community. For that reason the products was fixed by the Commission at Commission determined its normal value on 32.5% of the net free-at-Community- the basis of the constructed value calculated frontier price. The rate of that provisional in the manner described in paragraph 48 of duty was connected with the normal value the provisional regulation, that is to say on of the products imported by Goldstar, the basis of the weighted averages of the which was determined by the Commission costs incurred and profits realized by separately for each model. In the provisional Goldstar on the GCD 603, GCD 605, GCD regulation the Commission determined the 606 and GCD 616 models sold on the normal value, according to the quantities Korean market. sold on the domestic market and the manner of sale (under its own brand or to OEMs), by applying the following three methods : (c) As regards the GCD 613 and GCD 616 models sold only to OEMs in the Community
(a) As regards the GCD 603, GCD 605, GCD 606 and GCD 616 models sold both in Korea and in the Community under Goldstar's own brand As stated in paragraphs 51 and 52 of the provisional regulation, the Commission considered that the OEMs to which Goldstar sold its products for export to the Community constituted a separate and According to the Commission, those models distinct class of customer. In determining were sold on the domestic market during the normal value of the models sold to those the reference period in sufficient quantities OEMs the Commission made an estimate of (that is to say more than 5% of the volume the differences which could have existed of exports to the Community of the model between prices of own-brand products and concerned). As stated in paragraph 23 of the OEM.prices if O E M sales had taken place provisional regulation, the normal value of on the Korean market. This resulted in a each model was established on the basis of profit rate corresponding to 30% of the the weighted average domestic prices of all profit realized on own-brand sales on the sales of that model to independent domestic market being taken into account. customers.
4. During the procedure which led to the (b) As regards the GCD 613 model sold adoption of the definitive regulation, both in Korea and in the Community under Goldstar raised objections to the methods Goldstar's own brand employed by the Commission in deter- mining the normal value of the models sold 4 — OJ 1989 L 205, p. 5. by it. Those objections tally to a large
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extent with those raised by Goldstar in the GCD 603, GCD 605, GCD 606 and GCD procedure which led to the adoption of the 616 models amounted for each model to provisional regulation. The Council, like the more than 5% of the volume of exports to Commission, rejected Goldstar's objections. the Community. Furthermore, it accepts the It determined the normal value of the practice of the Community institutions not models concerned by the same methods as to use sales on the domestic market as a those described above and fixed the basis for determining the normal value definitive anti-dumping duty on imports of where the number of sales on that market Goldstar's products at 26.1% (instead falls below the 5% threshold, and to use the of 32.5%) of the net free-at-Community- constructed value instead. Goldstar frontier price. maintains, however, that the institutions are obliged to construct the normal value even where the 5% threshold is exceeded if, as in this case, the volume of sales of the models concerned on the domestic market is minimal in absolute terms (I shall not The first submission disclose the exact figures on account of their confidential nature). Goldstar further considers that the total size and charac- teristics of the domestic market should also be taken into account. In the circumstances the total size of the Korean market is 5. Goldstar claims that the Council incor- negligible (it estimates the total volume of rectly determined the normal value of sales of compact disc players in Korea models G C D 603, GCD 605, GCD 606 and during the reference period at approxi- G C D 616, sold both in Korea and in the mately 5 000 units) which, amongst other Community under its own brand, on the things, is attributable to the fact that during basis of domestic prices. According to that period very few Korean productions Goldstar, those models were not sold on the had been recorded on compact discs. Korean market during the reference period Goldstar therefore alleges that the Council in the ordinary course of trade and did not applied the 5% threshold indiscriminately, permit a proper comparison, with the result that is to say without taking account of that the Council should, in accordance with either the overall number of units sold by Article 2(3)(b) of the basic regulation, have Goldstar on the Korean market or the total determined the normal value on the basis of size and characteristics of that market. On the constructed value. In support of that the same grounds, Goldstar maintains that contention, Goldstar puts forward a number the Council also failed to discharge its duty of arguments which may be divided into to state reasons. two groups.
Secondly, Goldstar points out that it discon- Goldstar maintains, in the first place, that tinued production of the GCD 603, GCD the expressions Ordinary course of trade' 605 and GCD 606 models in 1985, that is to and 'a proper comparison' presuppose sales say before the commencement of the in sufficient quantities on a representative reference period. The price at which those domestic market. Goldstar does not deny outdated models were sold on the domestic that the number of sales on the Korean market during that period does not, in its market during the reference period of the view, provide a proper basis for comparison.
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GOUDSTAR v COUNCIL
6. I am not swayed by Goldstar's that practice only where at least one of the arguments. situations provided for in Article 2(3)(b) of the basic regulation has clearly arisen.
Article 2(3)(a) of the basic regulation defines the normal value primarily as 7. In accordance with the latter provision, it is necessary to distinguish between two situ- ations. To begin with, there is the situation where 'there are no sales of the like product 'the comparable price actually paid or in the ordinary course of trade' on the payable in the ordinary course of trade for domestic market. As is clear from the the like product intended for consumption example set out in the fourth consideration in the exporting country or country of in the preamble to the basic regulation, this origin.' refers to cases in which sales viewed in themselves do not represent the ordinary course of trade, in particular where a product is sold at prices which are lower than the costs of production, or where Other factors, referred to in subparagraph transactions take place between parties (b)(i) and (ii), may be used as the normal which are associated or which have a value only compensatory arrangement. Goldstar has neither alleged, nor by any means demon- strated, that its sales on the Korean market are not in themselves in the ordinary course 'where there are no sales of the like product of trade. It cannot therefore deduce from in the ordinary course of trade on the that passage in Article 2(3)(b) of the basic domestic market of the exporting country or regulation any grounds for departing from country of origin, or when such sales do not the rule which takes precedence, namely permit a proper comparison'. that the normal value must be determined on the basis of domestic prices.
As the Court stated in its judgment in Canon5 (at paragraph 11), it follows from the wording and scheme of the above 8. The other situation is where sales on the provisions that regard must primarily be had domestic market 'do not permit a proper to the price actually paid or payable in the comparison'. As is clear from Article 2(4) of ordinary course of trade on the domestic the Anti-dumping Code, 6 it is necessary to market in order to establish the normal ascertain whether transactions which are in value, the other possibilities being merely themselves in the ordinary course of trade subsidiary. Accordingly, the Community have to be left out of account because of the institutions must determine the normal value particu.hr market situation. Transactions as far as possible on the basis of the actual 6 — Agreement on implementation of Article VI of the General domestic prices and they may depart from Agreement on Tariffs and Trade, adopted on behalf of the European Economic Community by Council Decision 80/271/EEC of 10 December 1979 concerning the 5 — Judgment of 5 October 1988 in Joined Cases 277 and conclusion of the Multilateral Agreements resulting from 300/85 Canon v Council [1988] ECR 5731. the 1973 to 1979 trade negotiations (OJ 1980 L 71, p. 1).
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carried out on the domestic market must which it used to reject the allegation that reflect normal consumer behaviour and the the market of a reference country for the normal formation of prices in overall terms purposes of Article 2(5) of the basic regu- as well. Only in those circumstances do lation is unrepresentative. In its recent domestic prices permit a proper comparison judgment in Nolle11 the Court added that with export prices. the mere fact that the volume of production of the reference country amounts to less than 5% of the volume of exports to the
Community does not mean that the choice of that country cannot be regarded as appropriate and reasonable, but that a figure of 1.25% is evidence that the market As a minimum guarantee that domestic taken into account is scarcely representative. prices are representative and in order to ensure legal certainty the Community institutions have somewhat curtailed their discretion under the aforesaid provisions by adhering in practice to a guideline, more specifically a threshold below which 9. Goldstar is right in stating that where the domestic sales should be disregarded. The volume of domestic sales is greater than 5% institutions have thus laid down, for the first of the volume of exports to the Community, time in connection with the anti-dumping it does not necessarily mean that domestic procedure concerning electronic typewriters prices permit a proper comparison (any originating in Japan, 7 and have since then more than that is the case, as is apparent systematically applied, the principle that a from the aforesaid judgment in Nolle, where volume of domestic sales amounting in the the volume of sales is lower).
The Council case of the product concerned to less than and the Commission are both in agreement 5% of the volume of exports of that with that view, contrary to what Goldstar product to the Community cannot be taken seems to suggest. The need to take other into account as a basis for determining the factors into account as well is apparent from normal value. In its judgment in Canon (at the fourth recital in the preamble to the paragraphs 13 to 15), as in the judgment in basic regulation, according to which a Brother* (at paragraphs 11 to 13), the Court constructed normal value must be applied rejected the applicants' objections to the 5% where domestic prices do not 'for any threshold and acknowledged that the reason' form a proper basis for determining threshold may be applied for each model the existence of dumping. (with its own characteristics). 9 In its later judgment in Neotype Techmashexport10 (at paragraph 31), moreover, the Court deduced an argument from the 5% threshold discussed in Canon and Brother It seems to me, however, that since the Community institutions have of themselves, 7 — Commission Regulation (EEC) No 3643/84 of as a minimum guarantee that prices are 20 December 1984 (OJ 1984 L 335, p. 43), in particular the ninth recital in the preamble, and Council Regulation representative and in order to ensure legal (EEC) No 1698/85 of 19 July 1985 (OJ 1985 L 163, p. 1), in particular the fifth recital in the preamble. certainty as such, imposed a 8 — Judgment of 5 October 1988 in Case 250/85 Brother v guideline — which, however, they may not Council [1988] ECR 5683. apply indiscriminately — they can and must 9 — See the judgment in Canon, cited in footnote 5, at
paragraph 14. 10 — Judgment of 11 Juh/ 1990 in Joined Cases C-305/86 and 11 — Judgment of 22 October 1991 ¡n Case C-16/90 Nolle v C-160/87 Neotype Techmashexport v Commission and Hauptzollamt Bremen-Freihafen [1991] ECR 1-516 at Council [1990] ECR 1-2945. paragraph 22.
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GOLDSTAR v COUNCIL
make an exception to it only where special Commission stated that the figure was circumstances arise as a result of which the approximately 6 500, whilst Compact domestic price does not constitute a proper referred to press reports according to which basis for comparison with the export price. the size of the market was in fact 30 000. In any event, even a market of 5 000 units strikes me as being sufficiently represen- tative in absolute terms, provided that figure constitutes in percentage terms a substantial share of the total volume of exports to the Community. According to the Council's 10. What constitutes special circumstances contention, which has not been disputed, of that kind? I agree with Goldstar that the the volume of exports in 1986 amounted to characteristics and, in particular, the total somewhat less than 34 000 units. In other size of the domestic market may constitute words, the minimal figure referred to by such circumstances. The Court has implicitly Goldstar of 5 000 units sold on the Korean confirmed that view in its judgments in market nevertheless amounts to 14% of Brother (at paragraph 10) and in Silver exports of Korean compact disc players to Seikon (at paragraph 11). In those cases the the Community — which is by no means applicants also contended that the number negligible. of electronic typewriters sold on the Japanese domestic market, as compared with the Community market, was too small. The Court did not reject that argument as such but considered that there was no factual basis for it since some tens of thousands of typewriters were sold annually on the Japanese market and, furthermore, that market was fairly competitive. In those circumstances the Court considered the prices on the Japanese market to be 11. Goldstar further relies on the — in its comparable with those on the Community view — minimal share (which I shall not market. disclose on grounds of confidentiality) of domestic sales per model of the GCD 603, GCD 605, GCD 606 and GCD 616 compact disc players. Let me begin with a preliminary remark. The argument, which is in itself correct, that for domestic prices to be comparable there must be a sufficient It seems to me that the argument volume of sales in absolute terms on the concerning the characteristics of the Korean domestic market stems from the fact that market relied upon by Goldstar in this case domestic prices may differ from one sales also lacks any factual basis. To begin with, outlet to another. Furthermore, prices may as far as the total size of the market in fluctuate in the course of a single reference compact disc players (for all models taken period. For that reason the Community together) is concerned, Goldstar has been institutions usually apply, as they have done unable to substantiate its assertion that in this case, a price corresponding to the during the reference period no more than weighted average of all sales of the product 5 000 compact disc players were sold on the concerned to independent customers. In Korean market. At the hearing the order to be representative that weighted average must be based on a minimum 12 — Judgment of 5 October 1988 in Joined Cases 273/85 and 107/86 Silver Seiko v Counal [1988] ECR 5927. number of sales.
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That does not mean, however, that the 12. Apart from the size of the Korean Community institutions should, in addition market as a whole, on the one hand, and its to the aforesaid relative threshold below own sales figures for each model, on the which sales should be disregarded, fixed at other, Goldstar does not rely on any other 5% and calculated for each model, still be special circumstances in challenging the required to apply an absolute threshold as view that domestic prices are representative. well. It makes little sense to establish an In particular, Goldstar does not deny that absolute minimum threshold in general since the Korean market is 'fairly competitive', a the value of an absolute figure depends too feature which the Court took into account closely on the nature of the product. in its judgments in Brother and Silver Seiko Accordingly, it is necessary to determine, in considering whether prices were for each product or model, whether there representative. More particularly, in that are sufficient sales on the market at stable connection the applicant has not alleged, prices, so that the average price calculated still less has it demonstrated, that domestic on that basis is sufficiently representative. prices would have been lower if the volume Apart from a general assertion to the effect of sales and competition on the domestic that the number of sales on the domestic market had been greater. Instead it is market is minimal, however, Goldstar has apparent from the documents before the not advanced any arguments demonstrating Court 14 that Goldstar consciously decided as that the average price applied is not part of its strategy to sell compact disc representative. 13 players in Korea as luxury goods for rela- tively high domestic prices (and, conse- quently, profit margins).
On the other hand, relative figures which express for a single product or model or for a category of similar products a ratio between the products sold on the domestic I attach considerable importance to that and on the export market can in general be factor. It seems to me that a producer established and can relate the size of the cannot rely on his own deliberate decision domestic market directly to the size of the to place his product in a given sector of the export market. Since the Korean market in market and in a given price compact disc players, viewed as a whole, category — which may also be the reason amounts to at least 14% of export sales to for which, if that strategy proves to be the Community, and sales on the Korean mistaken, he sells fewer units than his market for each model also exceed the competitors — as a special circumstance overall (relative) threshold below which when calling in question the view that the sales should be disregarded, fixed at 5% of domestic prices charged by him are exports to the Community, that is a representative. Only external circumstances sufficient indication, in my view, that to which producers must submit are to be domestic prices are representative and taken into account. If it were otherwise, appropriate. producers themselves could create circum- stances which make it necessary to depart 13 — In response to a question from the Court concernine the appropriate level of an absolute figure, Goldstar's representative at the hearing stated that 50 units was a fair 14 — See, in particular, paragraph 21 of Annex VI to Goldstar's criterion. application.
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GOLDSTAR v COUNCIL
from the principle that the normal value is 14. Finally, I consider that the argument determined primarily on the basis of the deduced by Goldstar from the fact that domestic prices actually charged. production of the GCD 603, GCD 605 and GCD 606 models was discontinued before the commencement of the reference period is also unfounded. As is clear from the wording of Article 2(3)(b) of the basic regu- lation it is necessary to take account of 13. On the basis of the foregoing 'sales' on the domestic market. That considerations, therefore, I have come to provision draws no distinction between the conclusion that the Council was right to products according to whether or not they consider that the number of units sold by are still being manufactured. The fact that Goldstar on the Korean market and the the models sold are no longer produced total size of that market do not constitute does not, therefore, in itself constitute a grounds for rejecting domestic prices as an ground for rejecting the domestic prices of unsuitable basis for comparison. those models as unsuitable. A different decision could lead to a situation in which the normal value of comparatively novel products such as compact disc players, new models of which are constantly being brought onto the market, can be determined It also follows that the Community on the basis of domestic prices only by way institutions were entitled to rely on the '5% of exception. threshold' guideline and that the argument based on Article 190 of the EEC Treaty concerning the absence of a statement of reasons must therefore be rejected. Paragraph 21 of the definitive regulation refers to paragraph 27 of the provisional 15. In the light of the foregoing considera- regulation, which states as follows: tions, therefore, I am of the opinion that Goldstar's first submission must be rejected.
'The Commission considers that a low absolute amount of domestic sales cannot by The second submission itself be a sufficient reason to consider that these sales are not in the ordinary course of trade and justify a deviation from the normal practice of establishing normal values on the basis of the domestic sales of models which in quantity terms exceed 5% 16. Goldstar alleges in its second of export sales to the Community.' submission that the Council infringed Article 2(3)(b)(ii) of the basic regulation by determining the constructed value of model GCD 613 sold under its own brand on the domestic market and in the Community, and more particularly the amount for profit That statement reflects the reasoning of the to be added to the production costs, by Community institutions sufficiently clearly. reference to the average profit realized by
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Goldstar during the reference period on its The second argument, on the other hand, domestic sales of other models, namely the deserves closer attention. Since the Court's GCD 603, GCD 605, GCD 606 and GCD judgment in Nakajima16 (in particular at 616 units (for reasons of confidentiality I paragraphs 26 to 32), it has been clear that shall not disclose that average, which is producers may challenge the validity for expressed as a percentage of the cost of legal purposes of an anti-dumping regu- production). As stated earlier (paragraph 5 lation on the basis of the provisions of the above) Goldstar accepts that in the case of a Anti-dumping Code. product such as the GCD 613 model, sales of which were beneath the relative threshold below which domestic sales are to be disre- garded, fixed at 5% of the volume of exports, the Community institutions were entitled (and obliged) to take a constructed value into account. 15 According to Goldstar, however, the average profit on sales of those other models is unsuitable for two reasons. To begin with, it is calculated on the basis of sales on the domestic market which were not made in the ordinary course of trade and/or which did not permit a 18. According to Article 2(3)(b)(ii) of the proper comparison. Furthermore, Article basic regulation, the constructed value is to 2(4) of the Anti-dumping Code describes be determined by adding a reasonable the profit made by an individual exporter on amount for profit to the cost of production. the domestic market as not suitable for use To that end the provision prescribes three where, as in this case, it exceeds the profit methods which, as the Court stated in normally realized on sales of like products Nakajima (at paragraph 61), must be on the domestic market. applied in succession.17 The amount for profit must therefore be calculated primarily by reference to the profit made by the producer on profitable sales of like products on the domestic market. Only if the data concerning such profit are unavailable, unreliable or not suitable for use is the amount for profit to be calculated by reference to the profit realized by other producers in the country of origin on profitable sales of the like product. If neither of those two methods can be applied, the amount for profit is to be 17. I do not need to consider the first calculated by reference to the sales made by argument, having come to the conclusion in the producer or other producers in the same connection with my examination of the first business sector in the country of origin or submission that own-brand sales of the on any other reasonable basis. GCD 603, GCD 605, GCD 606 and GCD 616 models on the domestic market were 16 — Judgment of 7 May 1991 in Case C-69/89 Nakajima AU made in the ordinary course of trade and Prensioni Coxnci/[1991] ECR 1-2069. 17 — Since Goldstar does not contest the calculation of the permitted a proper comparison. production costs including an amount for expenses, I shall refer henceforth only to the provisions of that article which relate to the determination of the amount to be 15 — In its view this should also have been done for the other added for profit. For the sake of brevity, I shall confine models, a contention which I have rejected above. myself to producers, and not to exporters.
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GOLDSTAR v COUNCIL
19. Goldstar maintains that the first method referred to therein must normally be of calculation provided for in the basic realized. That does not mean, however, that regulation is 'not suitable for use' where the it necessarily refers to the average profit profit which the producer concerned realized by all producers together on sales of realizes on domestic sales of a like product like products on the domestic market. The is greater than the profit normally realized wording also bears the interpretation that on sales of like products on the domestic the addition for profit may not be higher market. That contention is based on the last than the profit normally realized by the sentence of Article 2(4) of the Anti-dumping producer concerned on sales of like products Code, which reads as follows: on the domestic market. Such an interpre- tation is more in keeping with the aim of establishing a constructed value. As the Court has repeatedly stated, 18 the purpose of constructing the normal value is to 'As a general rule, the addition for profit determine the selling price of a product as it shall not exceed the profit normally realized would be if that product were sold in its on sales of products of the same general country of origin or in the exporting category in the domestic market of the country. The most accurate method of country of origin.' determining that price consists in ascer- taining the constructed value on the basis of sales of like products on the domestic market by the producer concerned himself. Furthermore, the Commission has rightly Goldstar apparently proceeds on the pointed out that, as is clear from Article assumption (i) that the words 'profit 8(2) of the Anti-dumping Code, preference normally realized' must be understood as is given in that code as well to an individual referring to the average profit realized rather than an overall approach. collectively by producers of the country of origin on sales of like products on the domestic market and (ii) that the first method of calculation provided for in Article 2(3)(b)(ii) of the basic regulation, which does in fact refer to the profit realized by the producer concerned, is Moreover, the Court has already stated in contrary to the last sentence of Article 2(4) general terms, in its judgment in Nakajima of the Anti-dumping Code as understood (at paragraph 37), that the methods of above. calculation 'embodied' in Article 2(3)(b)(ii) of the basic regulation are compatible with Article 2(4) of the Anti-dumping Code:
20. Goldstar's approach is based, in my view, on a misinterpretation of the Anti- dumping Code.
'Article 2(3)(b)(ii) of the new basic regu- lation is in conformity with Article 2(4) of It is true that the last sentence of Article 2(4) of the Anti-dumping Code does not 18 — See Brother (at paragraph 18), Canon (at paragraph 26), Silver Seiko (at paragraph 16) and Nakajima (at paragraph expressly indicate by whom the profit 64).
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the Anti-dumping Code in so far as, without separate normal value for sales to OEMs. 2 0 disregarding the rationale behind the latter As stated in paragraph 22 of the definitive provision, the first provision merely regulation, the Council accepted embodies, as regards the different situations which may arise in practice, the reasonable methods of calculating the constructed normal value.' 19 'that these customers had functions which were clearly distinct from those of other categories of unrelated purchasers and that these different functions were clearly reflected, for the markets concerned, in the quantities sold and in the pattern of prices Finally, I would remind the Court that charged.' Goldstar fixed its domestic prices as part of a conscious strategy to sell compact disc players in Korea as luxury goods. Goldstar can no more rely on its deliberate policy of fixing prices as a special circumstance which has the effect of making its domestic prices Goldstar alleges that the Council infringed unrepresentative (see paragraph 12 above), Article 2(3)(b)(ii) of the basic regulation in than on the fact that the high profit margins so far as it determined the constructed value resulting from the fixing of prices may not of the GCD 613 and GCD 616 models sold be taken into account in determining the to OEMs for export to the Community by constructed value of the GCD 613 model. reference to a profit margin amounting to 30% of the profit which the applicant realized on sales of those models under its own brand on the domestic market. In support of that submission Goldstar relies on the following four grounds:
In the light of the foregoing considerations, Goldstar's second submission must also be rejected. (a) there is no connection between the costs and profits for OEM sales and those for own-brand sales;
The third submission (b) the Council's approach is contrary to previous practice;
21. Goldstar's third submission is connected with the Council's decision to determine a (c) the rate of 30% is arbitrary;
19 — Unofficial translation. 20 — For a definition of an OEM, see footnote 3.
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GOLDSTAR v COUNCIL
(d) the Council has contravened the in Nakajima), Article 2(3)(b)(ii) of the basic principle of equality. regulation confers on the Community institutions a broad discretion in deter- mining the 'reasonable amount' for costs and profits which must be included in the constructed normal value.
22. Before Goldstar's arguments are considered, it must be borne in mind that, as stated earlier, the purpose of constructing the normal value is to determine the selling price of a product as it would be if that product were sold in its country of origin or in the exporting country. In a case such as this, in which a separate normal value was established for sales to OEMs, this means (a) The connection between O E M sales and that the selling price for the product must own-brand sales be determined as if that product were sold to OEMs operating on the domestic market.
In the circumstances, however, the Community institutions did not have at their 23. In general the argument that there is no disposal data concerning OEM sales to connection between the costs and profits for customers operating on the Korean market O E M sales on the domestic market and since neither Goldstar nor other Korean those for own-brand sales on that market is producers involved in the procedure made untenable. OEMs which sell on the sales of that kind. Furthermore, there is no domestic market are in competition with a evidence in the documents before the Court producer selling on that market under his that either Goldstar or other producers in own brand. In a situation of that kind, it is the same business sector sold products to obvious that the producer concerned will OEMs in Korea. From that I draw the sell to OEMs only if, in so doing, he can inference that the constructed value of the clearly raise his profits. Therefore, in estab- GCD 613 and GCD 616 units sold to lishing the O E M selling price, he must, in OEMs for export to the Community had to addition to the production costs which are be established on the basis of the last the same for both categories, also take method of calculation referred to in Article account of a number of other factors such 2(3)(b)(ii) of the basic regulation, namely as: the higher turnover which he can 'on any other reasonable basis'. achieve as a result of OEM sales, the lower costs connected with OEM sales inter alia as regards advertising, but also the increased competition from OEMs on the domestic market and the resultant pressure on the level of prices for the products sold by the As the Court has repeatedly stated (see, producer on the same market under his own most recently, paragraph 63 of the judgment brand. In brief, a producer will reasonably
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O P I N I O N O F MR VAN GERVEN — C A S E C-105/90
charge an O E M customer operating on the It seems to me that, in so doing, the same market as himself a price which, taken Community institutions did not overstep the as a whole, will enable him to realize a limits of their discretion, all the more so as higher profit than if he were to sell on that that modus operandi is in keeping with an market exclusively under his own brand. established practice, as is apparent from Hence there is undoubtedly a connection three other anti-dumping procedures relied between the determination of prices and upon by Goldstar (plain paper photo- profits for sales to OEMs operating on the copiers, 21 video cassette recorders 22 and domestic market and the determination of small screen colour television receivers 23 ). prices and profits for own-brand sales on In those procedures the institutions also that market. However, it is difficult to determined the constructed value of express that connection in figures on an (similarly non-existent) O E M sales on the abstract plane where there have been no domestic market on the basis of the data O E M sales on the domestic market, and the concerning (actual) own-brand sales on that Community institutions must therefore be market, although the amount for profit was allowed to exercise a certain discretion in established on the basis of a uniform rate of that respect. 5% for all producers. Apart from the differences discussed below concerning the method of calculation of the amount for profit in this case (paragraph 25 below), it is clear that in all those procedures the premise was the same, namely that by taking into consideration a smaller profit margin for O E M sales than that for domestic sales all possible differences in costs and profits between OEM sales and other sales had been taken into account.
24. In this case the Community institutions considered that the said connection enabled them to establish the constructed value of (non-existent) O E M sales on the Korean market on the basis of the weighted average of the costs incurred and the profits realized by the same producer on his (actual) I therefore consider that it was wrong to own-brand sales on that market, on the reproach the Council for establishing a understanding that only a portion (30%) of 21 — Council Regulation (EEC) N o 535/87 of 23 February the profit realized on those sales by the 1987 imposing a definitive anti-dumping duty on imports producer concerned would be taken into of plain paper photocopiers originating in Japan (OJ 1987 L 54, p. 12). account. In other words, by taking a 22 — Council Reguládon (EEC) N o 501/89 of 27 February proportionately smaller profit margin into 1989 imposing a definitive anti-dumping duty on imports of certain video cassette recorders originating in Japan consideration, the institutions believed they and the Republic of Korea and definitively collecting the were taking account of all possible provisional duty (OJ 1989 L 57, p. 55).
differences in costs and profits between 23 — Commission Regulation (EEC) No 3232/89 of 24 October 1989 imposing a provisional anti-dumping O E M sales and own-brand sales by the duty on imports of small screen colour television receivers originating in the Republic of Korea (OJ 1989 L 314, producer concerned. p. 1).
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GOLDSTAR v COUNCIL
connection in this case between OEM sales I am not swayed by Goldstar's argument and own-brand sales. Moreover, in its that here too the Council should, in keeping judgment in Nashua (at paragraph 33; see with its previous practice, have taken into paragraph 28 below) the Court implicitly consideration a uniform profit rate for all recognized the establishment of such a producers of compact disc players operating connection as valid. on the Korean market rather than an indi- vidual rate for each producer, in this case Goldstar. I have already pointed out (paragraph 20, above) that the most accurate method of establishing a constructed value is to do so with the aid of the sales made by the producer concerned on the domestic market. Since in the circumstances there were no O E M sales on the domestic market, it was for the Community institutions to establish the constructed value of (non-existent) O E M (b) Was the Council's approach contrary to sales by reference to (actual) own-brand previous practice? sales, and in so doing they were entitled to give preference to individual data relating to (actual) own-brand sales made by each of the producers concerned. The institutions were thus under no obligation to use a uniform profit rate.
25. Goldstar points out that in the three other anti-dumping procedures referred to earlier, the Community institutions applied a uniform profit rate for all producers in establishing the constructed value of (non-existent) O E M sales on the domestic market in relation to (actual) own-brand sales on that market, whilst in this case they have applied a profit rate for OEM sales 26. In that connection it must be pointed which is also related to own-brand sales but out that in Case C-172/87 Mita Industrial v is based on the individual data of each indi- Council, which is still pending before the vidual producer. 24 In this case, that Court, Mita's standpoint is precisely the anomalous method led, in Goldstar's view, reverse of that adopted by Goldstar in this to an unreasonably large profit rate, namely case. Mita alleges that the Council y% (see footnote 24) of Goldstar's discriminated against it by establishing in production costs, being taken into account. the anti-dumping regulation concerning plain paper photocopiers the constructed 24 — The uniform rate used in the three procedures mentioned value of (non-existent) OEM sales on the above amounts to 5% of the average production costs for domestic market with the aid of a uniform the products concerned. The rate used in this case amounts to 30% of x% (being Goldstar's profit rate on profit rate, with the result that exporters domesuc own-brand sales, which I shall not disclose on with large profits on their domestic sales grounds of confidentiality) of Goldstar's producüon costs, namely (30% of x% = ) y%. were favoured. In paragraph 12 of his
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OPINION OF MR VAN GERVEN —CASE C-105/90
Opinion of 13 December 1990 in that case, own-brand sales on the domestic market is Advocate General Mischo proposes that the far greater than the abovementioned profit Court should reject that allegation inter alia rates in the other procedures. Furthermore, having regard to the Council's discretion in Goldstar itself concedes that its profit (as far that regard. as I can see, greatly) exceeds the average profit of the other producers. In those circumstances there were no grounds, in my view, for departing from the practice whereby preference may, as a rule, be accorded to the figures of the producer concerned in establishing the normal constructed value. Moreover, the estab- That position is not incompatible with the lishment of a uniform profit rate for all view taken in this Opinion. The Community producers may result in placing at an unjus- institutions must investigate each case tified disadvantage the other Korean separately and take account of any producer of compact disc players, referred differences. As the Council has rightly to in the contested definitive regulation, pointed out, there are clear differences who also made sales to OEMs in the between the three other procedures referred Community during the reference period. to by Goldstar and the present case, in particular as regards the producers' profit margins on their (actual) domestic sales under their own brand. In the procedure concerning plain paper photocopiers, the differences in the producers' profits are unknown; only the average profit margin of 14.6% is mentioned. In the other two procedures, however, reference is made to the differences in the profit margins of the (c) Is the 30% rate arbitrary? various producers on own-brand sales. Those margins oscillated between 8% and 12% of production costs in the procedure concerning video cassette recorders, and between 7% and 14% in the procedure concerning small screen colour television receivers. Those are relatively small differences and it is understandable, in my view, that the Community institutions, 27. In 'the light of the Community which have a certain discretion, did not opt institutions' preference for establishing in for an individual approach in those circum- this case the constructed value for O E M stances. sales on the basis of (Goldstar's) individual data, and given the absence of genuine profit figures in view of the fact that there were no sales of compact disc players to OEMs on the domestic market and also that at the time any experience with regard to domestic O E M sales in other procedures was lacking, the institutions had no choice It is otherwise in the case now under but to estimate as far as they could the ratio consideration. Goldstar's profit on its between the profit on O E M sales and the
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GOLDSTAR v COUNCIL
profit on own-brand sales on the Korean operating on the Japanese market as well. It market. By fixing that ratio at 30% the is apparent from that data that the profit on Community institutions did not, in my view, the O E M sales in question amounts to exceed the limits of their discretion. It is approximately one-third of the profit on clear from the following three factors that own-brand sales. 30% is not an arbitrary estimate.
In the procedure concerning plain paper Finally, reference may be made to the fact photocopiers a constructed value for O E M that during the administrative procedure sales was calculated, as stated earlier, with Goldstar itself suggested a proportion of the aid of a uniform profit rate for all 30%, albeit of the average profit for all producers fixed at 5% of production costs. producers taken together. 26 That rate corresponded to approximately one-third of the average profit on the domestic sales of those producers, which amounted to 14.6% of production costs. From that it may be inferred that on the assumption that the amount for profit in that procedure was established not on a uniform but on an individual basis, the institutions should also have taken a ratio of one to three between the amount for profit 28. For the sake of completeness, allow me on O E M sales and the profit realized by briefly to mention that in Nashua as well the each producer on sales under his own applicant contended that the Community brand. institutions had taken an arbitrary profit rate (5%) into account in establishing the constructed value of the products sold to OEMs (see paragraphs 32 to 34 of the judgment). The applicant considered that that profit rate took insufficient account of the differences between O E M sales and own-brand sales. The Court rejected that submission not by reference to the Furthermore, the Community institutions discretion of the institutions but on the now have at their disposal the data relating ground that the applicant had been unable to the anti-dumping procedure concerning to substantiate its contention. Goldstar in imports of 'serial-impact dot -matrix these proceedings has been no more printers' originating in Japan 2 5 and inter successful than Nashua in demonstrating alia the data concerning sales of those that if it had made sales to OEMs on the products by Japanese producers to OEMs domestic market its prices would have been lower than the constructed value established 25 — Counril Regulation (EEC) N o 3651/88 of 23 November by the institutions. 1988 imposing a definitive anti-dumping duty on imports of serial-impact dot-matrix printers originating in Japan (OJ 1988 L 317, p. 33). 26 — See paragraph 40 of the definitive regulation.
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OPINION OF MR VAN GERVEN —CASE C-105/90
(d) Has the Council contravened the amount for profit into consideration for principle of equality? each Korean producer.
This argument must also be rejected. As stated earlier, Goldstar's profit on its domestic sales was greater than that of the other Korean producers. The method 29. Finally, Goldstar claims that all Korean adhered to by the Community institutions of producers are in a similar situation since calculating the constructed value of the none of them has sold its products to OEM products sold to OEMs takes account of purchasers on the domestic market. In the those differences in profits, with the result light of the principle of equality, therefore, that no breach of the principle of equality the Council should have taken the same can be alleged.
30. In the light of the foregoing considerations I propose that the Court dismiss the action and order the applicant to pay the costs, including those of Compact's intervention. Under the first paragraph of Article 69(4) of the Rules of Procedure, as amended on 15 May 1991, the Commission, must bear the costs of its inter- vention.
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