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Súdny dvor Európskej únie·28.5.1998

C-7/97

ECLI:EU:C:1998:264

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Súdny dvor Európskej únie
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61997CC0007

OPINION OF MR JACOBS — CASE C-7/97

OPINION OF ADVOCATE GENERAL JACOBS delivered on 28 May 1998 *

1. In this case the Oberlandesgericht Wien verlag G m b H & Co. KG, is the publisher of (Higher Regional Court, Vienna), acting in its the daily newspapers Neue Kronen Zeitung capacity as the Kartellgericht (Court of First and Kurier and carries on the marketing Instance in competition matters), has asked and advertising business of those newspapers the Court whether the refusal by a newspaper through its wholly owned subsidiaries, group holding a substantial share of the market Mediaprint Zeitungsvertriebsgesellschaft in daily newspapers to allow the publisher of m b H & Co. KG and Mediaprint Anzeigeng- a competing newspaper access to its home- esellschaft m b H & Co. KG, respectively the delivery network, or to do so only if it pur- second and third defendants in the main pro- chases from the group certain additional ser- ceedings. In 1994 the combined market share vices, constitutes an abuse of a dominant of the two newspapers was 46.8% of total position contrary to Article 86 of the Treaty. circulation and 42% of total advertising rev- enues. In addition, they reached 53.3% of the population from the age of 14 in private households and 71 % of all newspaper readers.

The facts and national court's questions

4. In its application to the national court, 2. Oscar Bronner G m b H & C o . KG ('Bron- made under Paragraph 35 of the Austrian ner') is the publisher of the daily newspaper Kartellgesetz, Bronner seeks an order Der Standard. In 1994 the newspaper's share requiring the Mediaprint group ('Mediaprint') of the Austrian daily newspaper market was to refrain from abusing its alleged dominant 3.6% of circulation and around 6% of adver- position on the market and to allow Bronner tising revenues. access to its nation-wide home-delivery ser- vice for daily newspapers against payment of reasonable remuneration. It appears that, while there are a number of regional or local net- works, Mediaprint's network is the only nation-wide network in Austria. Bronner argues that only home delivery can ensure 3. The first defendant in the main proceed- arrival of the daily newspaper to the sub- ings, Mediaprint Zeitungs- und Zeitschriften- scriber in the early morning hours; postal delivery, which generally arrives later in the morning, does not represent an equivalent * Original language: English. alternative. In view of its small number of

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BRONNER v MEDIAPRINT

subscribers it would be unprofitable for of Community law, be tolerated under national Bronner to organise its own home-delivery law. Noting that the applicability of Article service. Bronner argues further that Medi- 86 of the Treaty presupposes that the abuse aprint has discriminated against it in so far as can affect trade between Member States, the it allows another daily newspaper Wirtschafts- national court refers to the concern expressed blatt, not published by Mediaprint, to have by Bronner that refusal of access to Medi­ access to its home-delivery service. aprinťs home-delivery service would force it out of the market in daily newspapers and threaten its existence. Since Bronner, as the publisher of a national daily newspaper also available abroad, is an offeror in international trade and commerce, the national court con­ 5. Mediaprint contends that it has built up cludes that the effect on intra-Community the home-delivery service at great financial trade is established. and administrative cost. Even if it is in a dominant position, it is not obliged to afford assistance to its competitors. The situation of the Wirtschaftsblatt, admitted to its network, is not comparable to that of Der Standard because the publisher of the former also entrusted Mediaprint with printing and mar­ keting; thus, access to the home-delivery net­ work was only part of an overall package. 7. The national court therefore seeks a ruling Furthermore, the Wirtschaftsblatt is not a from the Court on the following questions: direct competitor of Mediaprinťs daily news­ papers since it does not contain essential fea­ tures of a daily newspaper such as sport, cul­ ture and television. Finally, it would overtax the capacity of the home-delivery network if Mediaprint were required to make it available to all Austrian publishers of daily newspa­ pers. '(1) Is Article 86 of the E C Treaty to be interpreted in such a way that there is an abuse of a dominant position, in the sense of an abusive barring of access to the market, where an undertaking which 6. The national court regards itself as com­ carries on the publication, production petent solely to apply national competition and marketing of daily newspapers, and rules, and not to apply directly the competi­ with its products occupies a predomi­ tion rules of the Treaty. It reasons however nant position on the Austrian market for that, if the conduct of a market participant daily newspapers (46.8% of total circu­ falls within the terms of Article 86 of the lation, 4 2 % of advertising revenue and Treaty, then it must logically constitute an 71 % range of influence, measured by the abuse within the meaning of Paragraph 35 of number of all daily newspapers), and the Kartellgesetz, which has an analogous operates the only nation-wide home- content. Conduct forbidden under Commu­ delivery distribution service for sub­ nity law cannot, on account of the supremacy scribers, refuses to make a binding offer

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to another undertaking engaged in the Admissibility publication, production and marketing of a daily newspaper in Austria to include that daily newspaper in its home-delivery scheme, in the light also of the circum- stance that it is not possible, on account of the small circulation and the conse- quently small number of subscribers, for the undertaking seeking inclusion in the 9. Mediaprint and the Commission contend home-delivery scheme to build up its that the reference is inadmissible. In their own home-delivery scheme for a reason- view the national court is in effect a competi- able cost outlay and operate it profit- tion authority competent solely to apply ably, either alone or in cooperation with national competition law. the other undertakings offering daily newspapers on the market?

10. However, in my view it is clear that the Kartellgericht is a court and is acting as such in the main proceedings. It must therefore be competent to apply Article 86. (2) Does it amount to an abuse within the meaning of Article 86 of the EC Treaty, where, under the circumstances described at (1) above, the operator of the home- delivery scheme for daily newspapers makes the entry into business relations with the publisher of a competing product dependent upon the latter entrusting him not only with home deliveries but also 11. That it is a court and is acting as such is with other services (e.g. marketing confirmed by the Court's case-law on whether through sales points, printing) within the a body is a 'court or tribunal of a Member context of an overall package?' State' within the meaning of Article 177. There the Court has regard to a number of factors, such as whether it is established by law, whether it is permanent, whether its jurisdic- tion is compulsory, whether its procedure is inter partes, whether it applies rules of law and whether it is independent. 1 Moreover, the body must be acting in its judicial capacity. That will be so 'if there is a case pending before it and if it is called upon to give judg- 8. Written observations have been submitted by Bronner, Mediaprint and the Commission, all of 'which were also represented at the 1 — See, for example, Cue C-54/96 Dorsch ConsultIngenieurge- hearing. sellschaft v Bundesbaugesellschaft Berlin [1997] ECR I-4961.

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ment in proceedings intended to lead to a tion upon the Kartellgericht whether to enter- decision of a judicial nature ...'. 2 tain the claim. In determining the action the Kartellgericht applies the rules and concepts, in particular the notions of dominance and abuse, laid down in Paragraphs 34 and 35 of the Kartellgesetz.

12. Mediaprint and the Commission do not suggest that the Kartellgericht fails to meet those requirements. Indeed the Oberlandes- gericht Wien is established by the Kartellgesetz as a permanent cartel court for the whole of Austria. 3 It is composed of a judge, who acts 14. There seems little doubt therefore that as chairman, and two lay members 4 whose the Kartellgericht is to be regarded as a court. technical qualifications and independence are In principle, therefore, since Article 86 of the assured 5(interlocutory matters being dealt Treaty has direct effect, an individual must be with by the chairman alone 6 ). Its function is able to rely upon that article in the proceed- to apply the Kartellgesetz in accordance with ings brought before it. 8 That is so notwith- the procedures therein laid down. 7 standing the fact that he may be able to assert his rights under that article before the ordi- nary courts. The principle of the effectiveness of Community law requires that any court competent to hear a claim concerning facts to which a Community rule applies should be able to apply that rule. 9 13. While some of those procedures are more administrative than judicial in nature (for example, maintenance of the register of car- tels) the main proceedings in this case are plainly of a judicial nature. They are brought by one private party against another under Paragraph 35 of the Kartellgesetz, which pro- vides that the Kartellgericht shall, upon appli- 15. The Commission's reference to the cation, order an undertaking to cease abusing Court's ruling in SABAM in support of the a dominant position. The language used in opposite view is puzzling. In that ruling the the provision, in particular the words 'hat auf Court stated that even courts entrusted with Antrag ... aufzutragen' ('shall, upon applica- the task of applying domestic legislation on tion, order') makes it clear that the provision competition or that of ensuring the legality of establishes a right of action, leaving no discre- that application by the administrative authori- ties were not exempt from giving effect to Article 86 where it was pleaded before them. 10

2 — Case C-111/94 Job Centre [1995] ECR I-3361, paragraph 9 of the judgment. 3 — Paragraph 88. 8 — Case 127/73 BRT v SABAM [1974] ECR 51, paragraph 15 of 4 — Paragraph 89(1). the judgment. 5 — Paragraph 94. 9 — Case 35/76 Simmenthal v Italian Minister for Finance [1976] 6 — Paragraph 92. ECR 1871. 7 — See, in particular, paragraph 43. 10 — At paragraphs 19 and 20 of the judgment.

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16. Nevertheless, it might be argued that viewed as an extension of the purely national SABAM does not settle the issue since the competition body. referring court in SABAM was in fact a civil court hearing an ordinary civil claim rather than a specialised competition court. In the Notice on cooperation between national com- petition authorities and the Commission in handling cases falling within the scope of Articles 85 or 86 of the E C Treaty, 1 1the Commission accepts that the authorities of 18. It is however unnecessary to pursue that some Member States can apply exclusively point here. N o such issue arises where, as in national rules because they lack the proce- the present case, a Member State organises its dural means for applying Articles 85 and 86. system in such a way that the specialised Since Articles 85 and 86 are directed at under- competition body is itself a court and the rel- takings rather than Member States and since evant proceedings are inter partes and judicial the Commission is designated as the authority in nature. In such circumstances the principle primarily responsible for the enforcement of of the effectiveness of Community law and those provisions, it may well be that Member the direct effect of Article 86 require that the States are not obliged to entrust their national court should be able to apply Article 86 competition authorities (as distinct from their directly to the case before it, thereby removing courts) with the task of enforcing those pro- the need to bring separate proceedings based visions. It may therefore be that the sole obli- on Community law before another court. gation of such authorities is to apply national competition rules in a manner which does not conflict with Articles 85 and 86.

19. It is also unnecessary to examine in the present case the question whether the Court should rule on Article 86 of the Treaty on the basis that it is not applicable as such but that a ruling might assist the national court to apply its national law. If the national court were not competent to apply Article 86, that question would arise; moreover that is the basis on which the reference to the Court has been made. 17. If that is correct, then it might be con- sidered anomalous if the grounds for review of their decisions by a national court or tri- bunal could extend to non-application or mis- application of the Community rules. A court or tribunal might in such cases have to be

20. It is doubtful whether it would be appro- 11 — OJ 1997 C 313, p. 3. priate for the Court to rule on that basis. As

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the Commission points out, the Austrian pro- cases falling within the scope of Articles 85 visions on competition are not based directly and 86 remain unclear, 14 and it has even been on Community competition law and do not suggested that, in view of the difficulty in refer to it. Austrian law gives an entirely dif- defining such limits coherently, the very prin- ferent definition of dominance from that of ciple of concurrent application should be Community law. An abuse is prohibited only reconsidered. 15 In practice it appears that the after an order by the Kartellgericht that it uncertainty in this area is partly overcome by should be terminated. Moreover there are close cooperation between the Commission special provisions on dominance in relation and national competition authorities, the to the media. The present case is therefore importance of which has been emphasised by different from those where there is a direct the Commission. 16 Against that background link between national law and Community it is understandable that a national court, even law, as for example where national law con- if it were competent solely to apply national sists of a direct transposition of Community law, should wish, especially where there is an law. 12 effect on trade between Member States, to obtain guidance on the position under Com- munity law with a view to achieving, where possible, an analogous result under its national rules. Although there may be no obligation on the national court under Community or national law to apply the Court's ruling, the 21. It might however be argued that the field ruling may well be decisive in such a case. of competition law has special features which Such a case is therefore entirely different from should lead the Court to give a ruling, at least one in which the preliminary ruling proce- in cases where there is an effect on intra- dure is used merely as an exercise in com- Community trade. As Community law stands parative law. 17 at present, Community and national competi- tion rules are applied concurrently in cases falling within the scope of Articles 85 and 86. 13 Thus, although in the main proceedings the referring court proposes to apply national law, the situation before it — and the context in which it has asked the Court to rule — is one to which Article 86 applies.

23. There are therefore conflicting consider- ations which would have to be resolved if it

22. The limits placed by Community law on 14 — See Wilhelm, Joined Cases 253/78 and 1/79 to 3/79 Pro- the divergent application of national law in cureur de la République y Giry and Guerlain [1980] ECR 2327, the Opinion of Advocate General Tesauro in Case C-266/93 Bundeskartellamt v Volkswagen and VAG Leasing [1995] ECR I-3477 and the Commission Notice cited in note 11, paragraphs 16 to 22. 12 — Case C-28/95 Leur-Bloem v Inspecteur der Belastingdienst/ 15 — Robert Walz, 'Rethinking Walt Wilhelm, or the Supremacy Ondernemingen Amsterdam 2 [1997] ECR I-4161 and Case of Community Competition Law over National Law', 1996 C-130/95 Gäoy v Hauptzollamt Frank/nn am Main-Ost ELRev, Vol. 21, p. 449. [1997] ECR I-4291. 16 — See generally the Commission Notice, cited in note 11. 13 — Case 14/68 Wilhelm v Bundeskartellamt [1969] ECR 1. 17 — Case C-346/93 KUinwort Benson [1995] ECR I-615.

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were necessary to reach a conclusion on that Court to conclude that the national court's issue. However, the above discussion is in my questions are obviously unconnected with the view hypothetical since, as already stated, it is dispute before it. clear that a national court hearing a claim such as that in the main proceedings must be able to apply Article 86 directly. The fact that Article 86 has not been invoked before the national court in the main proceedings does not call in question the Court's jurisdiction to provide the ruling sought. The national court has requested a ruling on Article 86 and may need to apply it once its jurisdiction to do so is established.

26. Moreover, as the Commission acknowl- edges, the national court's finding might be supported by another line of reasoning. If refusal of access to Mediaprint's network made it difficult to gain access to the Austrian market, that might have the effect of insu- 24. Mediaprint and the Commission also con- lating the Austrian market from competition tend that the reference is inadmissible because, from publishers from other Member States contrary to the national court's finding, the wishing to publish or sell newspapers in Aus- requirement of an effect on trade between tria and thus interfering with the develop- Member States is not met. The conclusion ment of trade patterns in the Community. that Der Standard would be forced out of the The Commission's argument that such an market is implausible and, if it were correct, effect is unlikely in view of the other means any effect on trade would not be appreciable of distribution available goes to the substance in view of the small numbers of copies sold of the case. If Mediaprint's refusal to allow abroad. access to its distribution system were found to constitute an abuse because of its effects on the Austrian market in daily newspapers, there would on the above analysis also be a poten- tial effect on intra-Community trade.

25. However, the national court has made a preliminary finding that the requirement of an effect on trade is met and has put its ques- tions on that basis. That is sufficient to make the reference admissible. While Mediaprint's claim in its written observations that copies of Der Standard sold outside Austria repre- sent a minute proportion of total sales would, if substantiated, cast doubt on the national 27. I therefore conclude that the reference is court's reasoning, that is not sufficient for the admissible.

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BRONNER v MEDIAPRINT

Question 1 to eliminating competition on the connected newspaper market.

28. In order to determine whether an under- taking has abused a dominant position on the 30. It appears that in Austria there are, in market contrary to Article 86, it is necessary addition to Mediaprint's nation-wide net- first to define the relevant market, secondly work, a number of local or regional networks; to determine whether the undertaking con- in addition there are other means of distribu- cerned is dominant on the market so defined tion such as postal delivery, shops, kiosks, and, if so, finally to determine whether its newspaper stands or vending machines and so conduct amounts to an abuse of that domi- forth. Against that background, it is neces- nant position. sary to decide whether the relevant market is (a) distribution of daily newspapers in gen- eral, (b) regional and nation-wide home- delivery of daily newspapers, or (c) nation- wide home-delivery of daily newspapers. In that regard the essential question is the extent Relevant market to which nation-wide home distribution is interchangeable with regional or local distri- bution services or with other means of dis- tribution. Nation-wide home distribution will constitute a separate market if it has a limited degree of interchangeability with other forms of distribution. Of particular relevance is the extent to which it has particular characteris- 29. The national court's questions appear to tics influencing the choice of customers and assume that the relevant market is the market the degree of cross-elasticity of demand in daily newspapers, Mediaprint's highly between the service and other types of distri- developed distribution network being a factor bution. 18 in assessing whether it is dominant on that market. It seems to me however that, as Bronner and the Commission suggest, in this case the relevant market is more appropri- ately identified, not as the newspaper market as such, but as the distribution market or part thereof. An undertaking might be dominant on a product market but not control distribu- 31. It is however unnecessary to consider that tion or vice versa. The alleged abuse is refusal issue further here. As I shall explain below, of access, or the imposition of unreasonable terms for access, to Mediaprint's distribution system. Thus the claim relates to an alleged abuse by Mediaprint of its market power in 18 — See Cue 27/76 United Brands v Commission [1978] ECR 207, paragraphs 22 to 35 of the judgment. See also the Com- the area of newspaper distribution with a view mission Notice on relevant markets, OJ 1997 C 372, p. 5.

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even on the narrowest definition of the rel- Abuse evant market, namely nation-wide home delivery of daily newspapers, Mediaprint's refusal to allow access to its network does not entail an abuse contrary to Article 86.

Dominant position 33. The key issue raised by the referring court's first question is whether refusal by an undertaking in Mediaprint's position to allow a competitor access to its nation-wide home- delivery system constitutes an abuse. Bronner, referring to what is known as the 'essential facilities' doctrine, considers that Mediaprint is obliged to grant such access since it is a prerequisite for effective competition on the market in daily newspapers.

32. According to the traditional analysis the next step would be to determine whether Mediaprint has a dominant position on the relevant market. In United Brands the Court defined a dominant position as 'a position of economic strength enjoyed by an undertaking which enables it to prevent effective competi- tion being maintained on the relevant market by giving it the power to behave to an appre- ciable extent independently of its competi- tors, customers and ultimately of its consum- 34. According to that doctrine a company ers'. 19 The result may therefore differ which has a dominant position in the provi- according to the national court's determina- sion of facilities which are essential for the tion of the relevant market. However, it is supply of goods or services on another market unnecessary here to consider the various pos- abuses its dominant position where, without sibilities since, as will become apparent, it is objective justification, it refuses access to those appropriate in the present context to consider facilities. Thus in certain cases a dominant the issue of dominance together with that of undertaking must not merely refrain from abuse. anti-competitive action but must actively pro- mote competition by allowing potential com- petitors access to the facilities which it has 19 — Paragraph 65 of the judgment. developed.

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Relevant case-law and practice The Court held that:

'an undertaking in a dominant position for the purpose of marketing a product — which cashes in on the reputation of a brand name 35. The Court has not as yet referred in its known to and valued by customers — cannot case-law to the essential facilities doctrine. stop supplying a long standing customer who Nevertheless it has ruled in a number of cases abides by regular commercial practice, if the concerning refusal to supply goods or ser- orders placed by that customer are in no way vices. In two early cases the Court made it out of the ordinary'. 22 clear that the cutting off of supplies to an existing customer could constitute an abuse. In Commercial Solvents 20 it held that an undertaking in a dominant position as regards production of a raw material could not cease supplying an existing customer who manu- factured derivatives of the raw material simply 37. In Télémarketing 23 and GB-Inno-BM 24 because it had decided to start manufacturing the Court established the principle that 'an the derivative itself and wished to eliminate abuse within the meaning of Article 86 is its former customer from the market. committed where, without any objective necessity, an undertaking holding a dominant position on a particular market reserves to itself an ancillary activity which might be car- ried out by another undertaking as part of its activities on a neighbouring but separate market, with the possibility of eliminating all competition from such undertaking'. 25 In Télémarketing a broadcasting undertaking was held to abuse its dominant position on the 36. Similarly, in United Brands 21 a company broadcasting market where it required adver- (UBC) which had a dominant position in the tisers to use the services of its associated production of bananas, which it marketed telemarketing undertaking. The tying of the under the brand name 'Chiquita', cut off sup- two services amounted to a refusal to supply plies to a Danish ripener-distributor when the the services of the station to any other telemar- latter, following a disagreement with UBC, keting undertaking, thereby eliminating all began promoting a competitor's bananas and competition on an ancillary market for the taking less care in the ripening of UBC's benefit of its associate. bananas.

22 — Paragraph 182. 20 — Joined C u e s 6/73 and 7/73 Commercial Solvents v Com- 23 — Case 311/84 CBEM v C LT and IPB [1985] ECR 3261. mission [1974] ECR 223. 24 — Case C-18/88 [1991] ECR I-5941. 21 — Cited in note 18. 25 — GB-lnno-BM, paragraph 18 of the judgment

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38. In GB-Inno the Court, referring to It follows that an obligation imposed upon Télémarketing, held that an undertaking the proprietor of a protected design to grant holding a monopoly in the market for the to third parties, even in return for a reason- establishment and operation of a telecommu- able royalty, a licence for the supply of prod- nications network infringed Article 86 where ucts incorporating the design would lead to it, without any objective necessity, reserved the proprietor thereof being deprived of the to itself the neighbouring but separate market substance of his exclusive right, and that a for the importation, marketing, connection, refusal to grant such a licence cannot in itself commissioning and maintenance of equip- constitute an abuse of a dominant position. ment for connection to the said network, thereby eliminating all competition from other undertakings.

It must however be noted that the exercise of an exclusive right by the proprietor of a reg- istered design in respect of car body panels 39. Finally, in two further cases the Court may be prohibited by Article 86 if it involves, considered whether refusal to supply consti- on the part of an undertaking holding a domi- tuted an abuse in circumstances in which no nant position, certain abusive conduct such as other factors such as cut-off of supplies to an the arbitrary refusal to supply spare parts to existing customer or tying of unrelated sup- independent repairers, the fixing of prices for plies were present. In Volvo v Veng 26 the spare parts at an unfair level or a decision no Court held that it was not an abuse of a longer to produce spare parts for a particular dominant position for a car manufacturer model even though many cars of that model holding the registered designs for body panels are still in circulation, provided that such for its cars to refuse to license others to supply conduct is liable to affect trade between replacement panels necessary for the repair of Member States.' 27 the cars. The Court held:

40. More recently, however, in Magill 28the 'It must also be emphasised that the right of Court upheld the finding of the Court of First the proprietor of a protected design to pre- Instance that broadcasters abused their domi- vent third parties from manufacturing and nant position by relying on national copy- selling or importing, without its consent, right in their programme schedules to prevent products incorporating the design constitutes the very subject-matter of his exclusive right. 27 — Paragraph* 8 and 9 of the judgment. See also Case 53/87 CICRA and Another v Renault [1988] ECR 6039. 28 — Joined Cases C-241/91 P and C-242/91 P RTE and ITP v 26 — Case 238/87 [1988] ECR 6211. Commission [1995] ECR I-743.

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the publication by a third party of weekly TV that case the Commission rejected the appli- guides which would have competed with the cant's complaint against the refusal by under- television guides published by each broad- takings holding the rights in televised pictures caster covering exclusively its own pro- and sound commentaries on French horse grammes. The Court noted: races and the undertaking holding the exclu- sive rights to market such pictures in Ger- many and Austria to grant it the right to retransmit the pictures and sound commen- taries in its betting shops in Belgium. Upholding the Commission's decision the 'Thus the appellants — who were, by force of Court of First Instance found first that the circumstances, the only sources of the basic Commission had correctly identified the information on programme scheduling which product market as retransmission of sound is the indispensable raw material for com- and pictures of horse races in general and the piling a weekly television guide — gave viewers geographical market as the Belgian market. wishing to obtain information on the choice Turning next to the question of abuse, the of programmes for the week ahead no choice Court of First Instance noted that the under- but to buy the weekly guides for each station takings had not granted any licence for the and draw from each of them the information territory of Belgium to date; their refusal to they needed to make comparisons. grant a licence to the applicant did not there- fore entail discrimination between operators on the Belgian market. In addition, since the geographical market was divided into distinct markets it did not entail any partitioning of the markets. The appellants' refusal to provide basic infor- mation by relying on national copyright pro- visions thus prevented the appearance of a new product, a comprehensive weekly guide to television programmes, which the appel- lants did not offer and for which there was a potential consumer demand. Such refusal con- stitutes an abuse under heading (b) of the second paragraph of Article 86 of the Trea- ty.' 29

42. The Court of First Instance held finally that the refusal to license did not, in the 41. The Court of First Instance considered absence of such factors, constitute an abuse the Magill ruling in Tiercé Ladbroke. 30 In under the judgment in Magill. Whereas in Magill the refusal to licence prevented the applicant from entering the market in com- 29 — Paragraphs 53 and 54 of the judgment. prehensive television guides, in this case the 30 — Case T-504/93 Tiercé Ladbroke v Commission [1997] ECR applicant was not only present on, but had II-923; appeal pending (Case C-300/97 P).

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the largest share of, the main betting market dominant undertaking's own product on that on which the product in question, namely market. sound and pictures, was offered to consumers while the owners of the rights were not on that market. Moreover, even if it were assumed that the presence of the owners of the rights on the Belgian market was not decisive, Article 86 would still not be applicable:

'The refusal to supply the applicant could not fall within the prohibition laid down by 44. The European Commission has consid- Article 86 unless it concerned a product or ered instances of refusal to supply in a long service which was either essential for the Une of cases under Articles 85 and 86. Exam- exercise of the activity in question, in that ples include the tying by IBM of sales of there was no real or potential substitute, or computers to sales of main memory and basic was a new product whose introduction might software and refusal to supply certain soft- be prevented, despite specific, constant and regular potential demand on the part of con- ware for use with non-IBM computers, 32 sumers ..." 31 refusal to supply instant film without any guarantee as to where the film would be resold, 33 refusal to supply industrial sugar to a producer of refined sugar by reducing the price difference between retail and industrial sugar to a point at which the margin for an independent producer of retail sugar was inad- equate, 34 refusal by an airline to allow a competing airline access to a computer reser- vation system in order to put pressure on the 43. It is clear from the above rulings that a dominant undertaking commits an abuse other airline to raise fares or withdraw from where, without justification, it cuts off sup- a route, 35 refusal to interline, i. e. to issue plies of goods or services to an existing cus- tickets on behalf of another airline, when tomer or eliminates competition on a related market by tying separate goods and services. However, it also seems that an abuse may consist in mere refusal to license where that 32 — Case 60/81 IBM v Commission [1981] ECR 2639. prevents a new product from coming on a 33 — Polaroid/SSI, Thirteenth Report on Competition Policy (1984), p. 95. neighbouring market in competition with the 34 — Commission Decision 88/518/EEC of 18 July 1988 relating to a proceeding under Article 86 of the EEC Treaty (Napier Brown v British Sugar), OJ 1988 L 284, p. 41. 35 — Commission Decision 88/589/EEC of 4 November 1988 relating to a proceeding under Article 86 of the EEC Treaty 31 — Paragraph 131. (London European v Sabena), OJ 1988 L 317, p. 47.

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another airline began to compete on a route, 36 may be helpful to give a brief account of the clauses in distribution and sales agreements relevant US law. preventing supermarkets from stocking other suppliers' brands of spices, 37 and limitation of access to underground pipelines used for refuelling aircrafts at an airport. 38 In addition the Commission has required access to cer- tain facilities, such as computerised airline reservation systems 39 and landing and take-off slots at airports, 40 to be given on a non- 46. Under US law the freedom to deal or not discriminatory basis as a condition for exemp- to deal is regarded as a fundamental aspect of tion. freedom of trade. US antitrust law, embodied in section 2 of the Sherman Act 1890, essen- tially aims to protect competition by prohib- iting the acquisition or maintenance of monopoly power, rather than by regulating the actions of companies in dominant posi-

tions. Nevertheless, the US courts have ruled that there will be an obligation to enter a binding contract where the essential facilities doctrine applies or a company is using monopoly power on one market to achieve dominance of another by anticompetitive means ('leveraging') or where a refusal to deal is intended to eliminate competition and create 45. Commentators have seen the Télémar- a monopoly. A refusal to deal by a monopoly keting and especially the Magill rulings as an is permissible where the intention is simply endorsement by the Court of the essential to choose the company's clients or improve facilities doctrine, increasingly employed by efficiency. It will not be permissible where the Commission in its decisions. Since that the refusal leads to reduced competition and doctrine has its origins in US antitrust law, it higher prices, or reduces in any other way the quality of service or goods in relation to price to the consumer.

36 — Commission Decision 92/213/EEC of 26 February 1992 relating to a procedure pursuant to Articles 85 and 86 of the EEC Treaty (British Midland v Aer Lingus), OJ 1992 L 96, p. 34 and Lufthansa v Air Europe, Twentieth Report on Competition Policy (1991), p. 83. 37 — Commission Decision 78/172/EEC of 21 December 1977 relating to a proceeding under Article 85 of the EEC Treaty (Spices), OJ 1978 L 53, p. 20. 38 — Disma, Twenty-third Report on Competition Policy (1994),

p. 80. 39 — Commission Regulation N o 3652/93 of 22 December 1993 47. The US essential facilities doctrine has on the application of Article 85(3) of the Treaty to certain categories of agreements between undertakings relating to developed to require a company with computerised reservation systems for air transport services, monopoly power to contract with a com- OJ 1993 L 333, p. 37. 40 — Commission Regulation N o 1617/93 of 25 June 1993 on the petitor where five conditions are met. 41 First, application of Article 85(3) of the Treaty to certain catego- an essential facility is controlled by a monopo- ries of agreements and concerted practices concerning joint planning and coordination of schedules, joint operations, consultations on passenger and cargo tariffs on scheduled air services and slot allocation at airports, OJ 1993 L 155, p. 18 and Council Regulation N o 95/93 of 18 January 1993 on common rules for the allocation of slots at Community air- 41 — Sec MCI Communications v AT&T, 708 F.2d 1081 (7th Cir. ports, OJ 1993 L 14, p. 1. 1983), 464 US 891 (1983).

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list. A facility will be regarded as essential interim measures decisions concerning the when access to it is indispensable in order to port of Holyhead, B & ¡Line pic v Sealink compete on the market with the company Harbours Ltd and Sealink Stena Ltd 49 and that controls it. The following have for Sea Containers v Stena Sealink. 50 In the example been held to be essential facilities: second of those cases the Commission con- railroad bridges serving the town of St Lou- cluded that, by refusing access to the port of is; 42 a local telecommunications network; 43 a Holyhead on reasonable and non- local electricity network. 44 Secondly, a com- discriminatory terms to a potential competitor petitor is unable practically or reasonably to in the market for ferry services Sealink, as duplicate the essential facility. It is not suf- port operator, had abused its dominant posi- ficient that duplication would be difficult or tion on the market in port services. In the expensive, but absolute impossibility is not decision the Commission, repeating and required. 45 Thirdly, the use of the facility is expanding what it had said in the first deci- denied to a competitor. That condition would appear to include the refusal to contract on sion, stated: reasonable terms. 46 Fourthly, it is feasible for the facility to be provided. Fifthly, there is no legitimate business reason for refusing access to the facility. A company in a dominant position which controls an essential facility can justify the refusal to enter a contract for legitimate technical or commercial reasons. 47 It may also be possible to justify a refusal to contract on grounds of efficiency. 48

'An undertaking which occupies a dominant position in the provision of an essential facility and itself uses that facility (i. e. a facility or infrastructure, without access to which com- petitors cannot provide services to their cus- tomers), and which refuses other companies access to that facility without objective justi- 48. The Commission first referred to the fication or grants access to competitors only essential facilities doctrine expressly in two on terms less favourable than those which it gives its own services, infringes Article 86 if the other conditions of that Article are met. 42 — United Suites v Terminal Railroad Association of St Louis, An undertaking in a dominant position may 224 US 383 (1912). 43 — MCI Communications v AT&T, cited in note 41. not discriminate in favour of its own activi- 44 — Otter Tail Power Co. v United States, 410 US 366 (1973). ties in a related market. The owner of an 45 — See, for example, Fisbman v Estate of Wirtz, 807 E.2d 520 (7th Cir. 1986). 46 — Eastman Kodak Co. v Southern Photo Materials Co., 273 US 359 (1927). 47 — See, for example, Byars v Bluff City News Co., 609 F.2d 843 49 — Commission Decision of 11 June 1992, [1992] 5 CMLR 255. (6th Cir. 1979). 50 — Commission Decision 94/19/EC of 21 December 1993 48 — R. H. Bork, The Antitrust Paradox, 1978 (reprint 1993) relating to a proceeding pursuant to Article 86 of the EC p. 346. Aspen Skiing Co. v Aspen Highlands Skiing Corp., Treaty (Sea Containers v Stena Sealink — interim measures), 427 US 585 (1985). OJ 1994 L 15, p. 8.

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B R O N N E R v MEDIAPRINT

essential facility which uses its power in one cases with which it has dealt such additional market in order to protect or strengthen its factors are to a greater or lesser extent present). position in another related market, in par- An essential facility can be a product such as ticular, by refusing to grant access to a com- a raw material or a service, including provi- petitor, or by granting access on less favour- sion of access to a place such as a harbour or able terms than those of its own services, and airport or to a distribution system such as a thus imposing a competitive disadvantage on telecommunications network. In many cases its competitors, infringes Article 86.' 51 the relationship is vertical in the sense that the dominant undertaking reserves the product or service to, or discriminates in favour of, its own downstream operation at the expense of competitors on the downstream market. It may however also be horizontal in the sense of tying sales of related but distinct products or services. 49. The Commission based the above state- ment of the law on the Court's rulings in Commercial Solvents, 52 Télémarketing, 53 GB-Inno, 54 ERT 55and the judgment of the Court of First Instance in Magill. 56 It then added: 'This principle applies when the com- petitor seeking access to the essential facili- ties is a new entrant into the relevant mar- ket.' 57

51. In deciding whether a facility is essential the Commission seeks to estimate the extent 50. It is therefore clear that the Commission of the handicap and whether it is permanent considers that refusal of access to an essential or merely temporary. The test to be applied facility to a competitor can of itself be an has been described by one commentator as abuse even in the absence of other factors, 'whether the handicap resulting from the such as tying of sales, discrimination vis-à-vis denial of access is one that can reasonably be another independent competitor, discontinu- expected to make competitors' activities in ation of supplies to existing customers or the market in question either impossible or deliberate action to damage a competitor permanently, seriously and unavoidably (although it may be noted that in many of the uneconomic'. 58 The test applied is an objec- tive one, concerning competitors in general. Thus a particular competitor cannot plead that it is particularly vulnerable. 51 — Paragraph 66 of the Decision. 52 — Cited in note 20. 53 — Cited in note 23. 54 — Cited in note 25. 55 — Case C-260/89 [1991] ECR I-2925. 58 — J. Temple Lang, 'Defining legitimate competition: compa- nies' duties to supply competitors, and access to essential 56 — Case T-69/89 RTE v Commission [1991] ECR II-485. facilities'. Fordham International Law Joumal, Vol. 18(1994), 57 — Paragraph 67 of Commission Decision 94/19. 245 at 284 and 285.

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52. Thus it appears that in the practice of the notion of essential facilities has begun to Commission in cases concerning refusal to develop from more general principles to supply the notion of essential facilities plays require enterprises controlling such facilities an important role. not to refuse access to them without justifica- tion. In Denmark, prior to the entry into force of a new law 70 this notion was applied in respect of the port at Elseneur and the elec- tricity transmission network in Seeland. 71 In France the notion was applied in respect of a heliport. 72 In a Spanish case concerning access to supplies of tobacco 73 substantial reference was made to the essential facilities doctrine as developed in the Commission's Decision in

53. The laws of the Member States generally Sea Containers v Stena Sealink. 74 regard freedom of contract as an essential ele- ment of free trade. Nevertheless, the competi- tion rules of some Member States explicitly provide that an unjustified refusal to enter a binding contract may constitute an abuse of a dominant position. This is the case in Spain, 59 Finland, 60 France, 61 Greece 62 and Portu- gal. 63 As regards essential facilities in par- Appraisal of the issues ticular, in some Member States specific legis- lative provisions prohibit enterprises which control them from unjustifiably refusing to enter contracts to supply those facilities.

Such is the case in Finland in respect of the tele- phone network, 6 5electricity transmission net- work 65 and postal services 66 and in Austria in respect of the rail network, 67 energy pro- duction and distribution, 68 and tramway and 54. Against that background I turn to the bus services. 69 In other Member States the issue raised by the national court's first ques- tion. It may be noted that, although one of Bronner's complaints is that in refusing access to its home-delivery network Mediaprint has 59 — Article 6 of Law N o 16/1989 on competition of 17 July discriminated between it and another pub- 1989, Defensa de la Competencia (BOE N o 170, 18 July 1989); Case 350/94 3C Communications España v Telefónica lisher, the referring court has not put a ques- de España (Teléfonos en Aeropuertos) Decision of the Tri- bunal de la Defensa de la Competencia of 1 February 1995. tion on that issue. The purpose of the national 60 — Paragraph 7 of Laki kilpailunrajoituksista 27.5.1992/480. court's first question is to discover whether 61 — Article 8 of Order N o 86-1243 of 1 December 1986, Code an undertaking in Mediaprint's position de Commerce, Dalloz (ed) (1990-91), p. 523. 62 — Article 2(c) of Law N o 703/1977. 63 — Articles 3(4) and 2(f) and (g) of Decree-Law N o 371/93. 64 — Paragraph 15 of Telemarkkinalaki 30.4.1997/396. 65 — Paragraphs 9.2 and 10.1 of Sahkömarkkinalaki 17.3.1995/386. 70 — Law N o 384 of 10 June 1997. 66 — Paragraph 4.2 of Postitoimintalaki 29.10.1993/907. 71 — Konkurrencerådet Dokumentation 1996-1, p. 60.

67 — Paragraph 3 of Eisenbahnbeforderungsgesetz 1988, BGBI. 72 — Decision N o 96-D-51 of 3 September 1996 of the Conseil 180/1988. de la concurrence, SARL Héli-Inter Assistance, BOCC 8 68 — Paragraphs 6 and 8 of Elektrizitãtswirtschaftsgesetz 1975, January 1997, p. 3. BGBl. 260/1975. 73 — Case 21/97 McLane Espana v Tabacalera, Decision of the 69 — Paragraph 8(2) of Kraftfahrlinienverkehrsgcsctz 1952, BGBl. Tribunal de la Defensa de la Comptencia of 26 May 1997. 84/1952. 74 — Cited at paragraph 48.

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BRONNER v MEDIAPRINT

commits an abuse, in the absence of any other own use facilities which it has developed ror factors such as cut-off of supplies, tying of the purpose of its business. For example, if sales or discrimination between independent access to a production, purchasing or distri- customers, if it refuses to allow another news- bution facility were allowed too easily there paper publisher to have access to a distribu- would be no incentive for a competitor to tion system which it has developed for the develop competing facilities. Thus while com- purposes of its own newspaper business. petition was increased in the short term it would be reduced in the long term. More- over, the incentive for a dominant under- taking to invest in efficient facilities would be reduced if its competitors were, upon request, able to share the benefits. Thus the mere fact that by retaining a facility for its own use a 55. It is clear from the above discussion that dominant undertaking retains an advantage that question raises a general issue which can over a competitor cannot justify requiring arise in a variety of different contexts. While access to it. it would not be appropriate, on the facts of the present case, to attempt to provide com- prehensive guidance on that issue, a number of general points should be made before I turn more specifically to the present case.

56. First, it is apparent that the right to choose 58. Thirdly, in assessing this issue it is impor- one's trading partners and freely to dispose of tant not to lose sight of the fact that the pri- one's property are generally recognised prin- mary purpose of Article 86 is to prevent dis- ciples in the laws of the Member States, in tortion of competition — and in particular to some cases with constitutional status. Incur- safeguard the interests of consumers — rather sions on those rights require careful justifica- than to protect the position of particular tion. competitors. It may therefore, for example, be unsatisfactory, in a case in which a com- petitor demands access to a raw material in order to be able to compete with the domi- nant undertaking on a downstream market in a final product, to focus solely on the latter's market power on the upstream market and 57. Secondly, the justification in terms of conclude that its conduct in reserving to itself competition policy for interfering with a dom- the downstream market is automatically an inant undertaking's freedom to contract often abuse. Such conduct will not have an adverse requires a careful balancing of conflicting con- impact on consumers unless the dominant siderations. In the long term it is generally undertaking's final product is sufficiently insu- pro-competitive and in the interest of con- lated from competition to give it market sumers to allow a company to retain for its power.

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59. It may be noted that in Commercial Sol- or substantial reduction of competition to the vents Advocate General Warner, in coming to detriment of consumers in both the short and the same result as the Court, also considered the long term. That will be so where access to the position on the downstream market: a facility is a precondition for competition on a related market for goods or services for which there is a limited degree of interchange- ability.

'I do not think that the question whether the market for the raw materials for the produc- tion of a particular compound is a relevant market can, logically, be divorced from the question whether the market for that com- pound is a relevant one. The consumer, after all, is interested only in the end product, and 62. In assessing such conflicting interests par- it is detriment to the consumer, whether direct ticular care is required where the goods or of indirect, with which Article 86 is con- services or facilities to which access is cerned.' 75 demanded represent the fruit of substantial investment. That may be true in particular in relation to refusal to license intellectual prop- erty rights. Where such exclusive rights are granted for a limited period, that in itself involves a balancing of the interest in free competition with that of providing an incen- tive for research and development and for 60. The compound in question was the anti- creativity. It is therefore with good reason tubercular drug ethambutol. O n the facts the that the Court has held that the refusal to Advocate General considered that the Com- license does not of itself, in the absence of mission had correctly concluded that the other factors, constitute an abuse. 76 market for ethambutol could properly be con- sidered a market in itself because it was used in combination with other anti-tubercular drugs and was a complement of them rather than their competitor.

63. The ruling in Magill 77 can in my view by explained by the special circumstances of that 61. It is on the other hand clear that refusal case which swung the balance in favour of an of access may in some cases entail elimination

76 — Volvo v Veng, cited in note 26. 75 — P. 266. 77 — Cited in note 28.

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BRONNER v MEDIAPRINT

obligation to license. First, the existing prod- to the level of risk involved. I leave open the ucts, namely individual weekly guides for question whether it might in some cases be each station, were inadequate, particularly appropriate to allow the undertaking to retain when compared with the guides available to its monopoly for a limited period. viewers in other countries. The exercise of the copyright therefore prevented a much needed new product from coming on to the market. Secondly, the provision of copyright protec- tion for programme listings was difficult to justify in terms of rewarding or providing an incentive for creative effort. Thirdly, since the useful life of programme guides is relatively short, the exercise of the copyright provided a permanent barrier to the entry of the new 65. It seems to me that intervention of that product on the market. It may incidentally be kind, whether understood as an application noted that national rules on intellectual prop- of the essential facilities doctrine or, more tra- erty themselves impose limits in certain cir- ditionally, as a response to a refusal to supply cumstances through rules on compulsory goods or services, can be justified in terms of licensing. competition policy only in cases in which the dominant undertaking has a genuine strangle- hold on the related market. That might be the case for example where duplication of the facility is impossible or extremely difficult owing to physical, geographical or legal con- straints or is highly undesirable for reasons of public policy. It is not sufficient that the undertaking's control over a facility should give it a competitive advantage.

64. While generally the exercise of intellec- tual property rights will restrict competition for a limited period only, a dominant under- taking's monopoly over a product, service or facility may in certain cases lead to perma- nent exclusion of competition on a related 66. I do not rule out the possibility that the market. In such cases competition can be cost of duplicating a facility might alone con- achieved only by requiring a dominant under- stitute an insuperable barrier to entry. That taking to supply the product or service or might be so particularly in cases in which the allow access to the facility. If it is so required creation of the facility took place under non- the undertaking must however in my view be competitive conditions, for example, partly fully compensated by allowing it to allocate through public funding. However, the test in an appropriate proportion of its investment my view must be an objective one: in other costs to the supply and to make an appro- words, in order for refusal of access to amount priate return on its investment having regard to an abuse, it must be extremely difficult not

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OPINION OF MR JACOBS — CASE C-7/97

merely for the undertaking demanding access with the view that Mediaprint's home-delivery but for any other undertaking to compete. system is essential for it to compete on the Thus, if the cost of duplicating the facility newspaper market. alone is the barrier to entry, it must be such as to deter any prudent undertaking from entering the market. In that regard it seems to me that it will be necessary to consider all the circumstances, including the extent to which the dominant undertaking, having regard to the degree of amortisation of its investment and the cost of upkeep, must pass on invest- ment or maintenance costs in the prices charged on the related market (bearing in mind that the competitor, who having dupli- 68. Moreover, it would be necessary to estab- cated the facility must compete on the related lish that the level of investment required to market, will have high initial amortisation set up a nation-wide home distribution system costs but possibly low maintenance costs). would be such as to deter an enterprising publisher who was convinced that there was a market for another large daily newspaper from entering the market. It may well be uneconomic, as Bronner suggests, to establish a nation-wide system for a newspaper with a low circulation. In the short term, therefore, losses might be anticipated, requiring a cer- tain level of investment. But the purpose of establishing a competing nation-wide net- work would be to allow it to compete on equal terms with Mediaprint's newspapers and substantially to increase geographical cov- erage and circulation. 67. It is in my view clear that in the present case there can be no obligation on Mediaprint to allow Bronner access to its nation-wide home-delivery network. Although Bronner itself may be unable to duplicate Mediaprint's network, it has numerous alternative — albeit less convenient — means of distribution open to it. That conclusion is borne out by the claims made in Der Standard itself that 'the "Standard" is enjoying spectacular growth in terms of both new subscriptions (an increase 69. To accept Bronner's contention would be of 15%) and placement of advertisements (an to lead the Community and national authori- increase of 30% by comparison with last ties and courts into detailed regulation of the year)'. 78 Such a claim hardly seems consistent Community markets, entailing the fixing of prices and conditions for supply in large sec- tors of the economy. Intervention on that scale would not only be unworkable but 78 — Issue of 28 February 1997, annexed to Mediaprint's observa- tions. would also be anti-competitive in the longer

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BRONNER v MEDIAPRINT

term and indeed would scarcely be compat- 73. It is true that in principle Question 2 ible with a free market economy. might arise even in the event of a negative reply to Question 1. Even where a dominant undertaking's refusal to allow access to its distribution network is not in itself abusive, it may nevertheless commit an abuse if, without justification, it ties such access to the supply of other services and hence seeks to extend its market power in a related market. However, in the circumstances of the case 70. It seems to me therefore that the present such a question would be purely hypothetical. case falls well short of the type of situation in Mediaprint has refused to allow Bronner which it might be appropriate to impose an access to its delivery system on any terms. It obligation on a dominant undertaking to allow has not, in its relations with Bronner, sought access to a facility which it has developed for to tie access to the supply of other services. its own use.

Question 2 74. The purpose of Question 2 is rather, there- fore, to establish whether, if refusal of access to the nation-wide home-delivery network does constitute an abuse, Mediaprint, in allowing such access, can require Bronner to purchase certain other services. That might be the case, for example, if it could be shown 71. The purpose of the national court's second that, owing to the tight deadlines for daily question is to ascertain whether, by tying newspapers, it would be impracticable for the access to its home-delivery service to the printing and distribution functions to be han- supply of other services such as marketing dled by separate undertakings. In other words, through sales points and printing, an under- the national court wishes to know, in the taking in Mediaprint's position abuses its event of an affirmative reply to the first ques- dominant position. tion, the terms on which it should order access.

72. Question 2 is not expressly limited to the event of an affirmative reply to Question 1. It 75. Since Question 1 must in my view be seems to me however that it arises only in given a negative reply, Question 2 does not that event. arise.

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OPINION OF MR JACOBS — CASE C-7/97

Conclusion

76. Accordingly I am of the opinion that the questions referred by the Oberland- esgericht Wien should be answered as follows:

It is not an abuse of a dominant position within the meaning of Article 86 of the E C Treaty for an undertaking which has a very substantial share of the market for daily newspapers in a Member State, and which operates the only nation-wide home-delivery distribution service for subscribers, to refuse to allow the publisher of a competing newspaper access to that home-delivery distribution service.

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