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Súdny dvor Európskej únie·22.5.2003

C-358/01

ECLI:EU:C:2003:306

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Súdny dvor Európskej únie
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62001CC0358

COMMISSION v SPAIN

OPINION OF ADVOCATE GENERAL ALBER delivered on 22 May 2003 1

I — Introduction II — Legal framework

A — Community law

2. Article 28 EC provides that quantitative restrictions on imports and all measures having equivalent effect are to be pro- hibited between Member States. Article 30 EC provides that exceptions to Article 28 may be justified, among other, on grounds of the protection of health and life of humans. Such prohibition or restrictions are not, however, to constitute a means of arbitrary discrimination or a disguised restriction on trade between Member States. 1. These infringement proceedings concern the free movement of cleaning products containing bleach. The Kingdom of Spain prohibits the marketing of products under the name 'limpiador con lejía' ('cleaning product containing bleach') or similar 3. Decision No 3052/95/EC of the Euro- (hereinafter referred to only as 'cleaning pean Parliament and of the Council of product containing bleach'), which are 13 December 1995 2 (hereinafter: 'Decision lawfully manufactured and marketed in 3052/95') established a procedure for the other Member States, if they do not contain exchange of information on national meas- at least 35 g active chlorine per litre, as ures derogating from the principle of the prescribed in Spain. Spain regards this as free movement of goods within the Com- the minimum concentration necessary to be munity. Article 1 of Decision 3052/95 effective as a disinfectant. provides: 'Where a Member State takes

1 — Original language: German. 2 — OJ 1995 L 321, p. 1.

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steps to prevent the free movement or D a n g e r o u s substances, as defined in placing on the market of a particular... Article 2, undoubtedly include chlorine. 4 type of product lawfully produced or Article 7 of the Directive stipulates the marketed in another Member State, it shall information which must be affixed legibly notify the Commission accordingly where and indelibly to the packaging. This the direct or indirect effect of the measure includes, among other, the chemical for- is: mulae of the substance, or substances included in the preparation.

— a general ban on the goods, 5. Article 2 of the Commission's Recom- mendation of 13 September 1989 for the labelling of detergents and cleaning prod- ucts 5(hereinafter: 'Recommendation') pro- vides that the packaging of detergents and cleaning products should indicate certain — a refusal to allow the goods to be constituents, in so far as they are added in a placed on the market, concentration above 0.2%. These consti- tuents include chlorine-based bleaching agents.

6. Article 2(2) of C o u n c i l Directive 84/450/EEC of 10 September 1984 on the approximation of the laws, regulations and administrative provisions of the Member 4. Council Directive 88/379/EEC of 7 June States concerning misleading advertising 6 1988 on the approximation of the laws, (hereinafter: 'Directive 84/450') defines regulations and administrative provisions misleading advertising as 'any advertising of the Member States relating to the which in any way, including its presenta- classification, packaging and labelling of tion, deceives or is likely to deceive the dangerous preparations 3(hereinafter: 'Di- persons to whom it is addressed or whom it rective 88/379') is also relevant to the present case. Article 1(2) provides that this Directive is to apply to preparations which 4 — Article 2 of Directive 88/379 also refers to the definitions in are placed on the market in Member States Article 2 of Council Directive 67/548/EEC of 27 June 1967 on the approximation of laws, regulations and adminis- and which contain at least one dangerous trative provisions relating to the classification, packaging and labelling of dangerous substances (OJ, English Special substance, within the meaning of Article 2. Edition 1967, p. 234). Article 4 of that Directive refers to Annex I, which contains a list of dangerous substances classified in accordance with the provisions of Article 3. 5 — OJ 1989 L 2 9 1 , p. 55. 3 — OJ 1988 L 187, p. 14. 6 — OJ 1984 L 250, p. 17.

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reaches and which, by reason of its decep- (bleach) as a solution of alkaline hypo- tive nature, is likely to affect their economic chlorite containing a proportion of active behaviour or which, for those reasons, chlorine that must be not less than 35 g per injures or is likely to injure a competitor'. litre and not more than 100 g per litre. Article 3 provides: Article 5 stipulates the conditions subject to which it is permissible for bleach to be described as 'suitable for disinfecting drink- ing water'. That is, the chlorine content must be between 35 g and 60 g per litre. 'In determining whether advertising is mis- leading, account shall be taken of all its features, and in particular of any infor- mation it contains concerning:

(a) the characteristics of goods or services, such as their availability, n a t u r e , Article 17 of the Decree governs intra- execution, composition, method and Community trade in products. It provides date of manufacture or provision, fit- that regulations as to composition do not ness for purpose, uses, quantity, spec- apply to products coming from intra-Com- ification, geographical or commercial munity trade and which are lawfully manu- origin or the results to be expected factured and marketed in the Member State from their use, or the results and of origin. Provided they pose no risk to material features of tests or checks human health, these products may be carried out on the goods or services; marketed in Spain under the same desig- nation as in the State of origin, including a description that enables the purchaser of the product to determine its contents.

(b) . . . ' .

B — Spanish law The first supplementary regulation of Decree 349/1993 lays down rules for cases where bleach is a constituent element of a 7. Royal Decree 349/1993 7 (hereinafter: product. The labels of such products may ' t h e D e c r e e ' ) a p p l i e s in t h i s c a s e . only include the term 'bleach' or 'contain- Article 2(2) of the Decree defines 'lejía' ing bleach' if the concentration of active chlorine corresponds to that prescribed by law, and it is stated that the product is not 7 — B.O.E of 20 April 1993, p. 1251. suitable for disinfecting drinking water.

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Article 2 of the Decree provides that the III — Facts and proceedings active chlorine content must be in a con- centration of at least 35 g per litre.

9. Procter & Gamble España, S.A. and Colgate-Palmolive España, S.A. had mar- keted cleaning products labelled 'bleach' in Spain, although the products contained less 8. A report issued by the Instituto nacional than 35 g bleach per litre. After the del consumo on 7 April 1998 confirms that Consejería de Economia y Empleo de la the person responsible for marketing the Comunidad de Madrid (hereinafter: 'the product must provide the authorities with autonomous community of Madrid') had the following documents in order to be able become aware of this, it started penalty to take advantage of the mutual recognition proceedings against both undertakings for clause (Article 17 of Decree 349/1993): infringement of the labelling regulations in force in Spain.

— a label which clearly states the true 10. This event came to the Commission's concentration of active chlorine; attention because of a complaint. The Commission then instituted proceedings under Article 226 EC and issued a letter of formal notice to the Spanish Govern- ment on 4 November 1999, in which the Commission alleged that the Kingdom of Spain had failed to fulfil its obligations under Article 28 EC et seq., by refusing — sufficient evidence to show that the access to the Spanish market to products products concerned have the same lawfully produced and marketed in other disinfecting power as conventional Member States under the name 'limpiador (that is to say, Spanish) bleach prod- con lejía' (cleaning products containing ucts; bleach) or similar.

11. With its reply of 28 December 1999, — certified evidence that these products the Spanish Government sent the Commis- are marketed in the country of origin. sion a report of the Ministerio de Sanidad y

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Consumo (hereinafter: 'Ministry of Health 30 November 2000. It maintained its and Consumer Affairs'). This made it clear position and emphasised that the regu- that the marketing of bleach products, or lations in issue were justified on grounds other products containing bleach but of health and consumer protection, and contravening Spanish law as to the mini- that they were proportionate. The Com- mum hypochlorite content, was only per- mission then brought an action against the missible if the products were lawfully Kingdom of Spain on 19 September 2 0 0 1 . produced, consumers were informed of the products' actual hypochlorite content, and the products had the same disinfecting power as conventional bleach products.

IV — Forms of order sought

12. On 17 February 2000, the Commission sent a further letter of formal notice to the Spanish Government, in which it stated 14. The Commission claims that the Court that the decisions by the city authority of should Madrid to refuse access to the market to these products, were measures which contravened the principle of free movement of goods within the Community. The Kingdom of Spain, it claimed, had failed to fulfil its obligations under Decision 3052/95 (cited in point 3), as it had failed 1. declare that, by refusing access to the to notify the Commission of these meas- Spanish market under the name of ures. The Spanish Government rectified this 'limpiador con lejía' (cleaning product by e-mail of 1 August 2000. containing bleach) or similar to prod- ucts lawfully manufactured and mar- keted in other Member States, with an active chlorine content of less than 35 g per litre, the Kingdom of Spain has failed to fulfil its obligations under Article 28 EC; and

13. However, the Spanish Government did not respond to the further letter of formal notice, and so the Commission submitted its reasoned opinion to the Government on 24 July 2000. The Spanish Government 2. order the Kingdom of Spain to pay the r e s p o n d e d t o t h i s in w r i t i n g o n costs of the proceedings.

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15. The Kingdom of Spain claims that the V — On the admissibility of the appli- Court should cation

1. declare that the information about the A — Submissions of the parties undertakings Procter & Gamble Esp- aña S.A. and Colgate-Palmolive España S.A., as well as about the products in issue in the penalty proceedings, which is contained in the Defence and in its 1. Kingdom of Spain annexes, is confidential,

17. The Spanish Government argues that the application is inadmissible because the 2. declare the application inadmissible, substance of the application in the pre- or, in the alternative, restrict it to the litigation procedure is not the same as that procedures initiated by the auton- of the application in the main proceedings. omous community of Madrid with a It is the settled case-law of the Court that view to imposing penalties and dismiss the application in the infringement pro- it, ceedings must be substantively the same as in the reasoned opinion. The substance of the application cannot be extended in the action; at most, the Commission may restrict or rephrase it. In this case, however, the Commission had, it was argued, 3. in the alternative, dismiss the appli- extended the subject-matter of the proceed- cation, ings.

4. order the Commission to pay the costs 18. In its letter of formal notice, the Com- of the proceedings. mission had taken the view that the King- dom of Spain had failed to fulfil its obligations under Article 28 EC et seq. by refusing access to the Spanish market to products lawfully produced and marketed in other Member States under the name 16. It is not necessary to consider the first 'cleaning product containing bleach'. In its application of the Spanish Government, as further letter of formal notice, on the other the procedure to which it relates is irrel- hand, the Commission had focused on the evant to the present dispute. penalty proceedings instituted by the city

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authority of Madrid. The Commission had problem of refusing access to the market to noted that the decisions taken in those products lawfully produced and marketed proceedings constituted measures which in other Member States under the name conflicted with the free movement of goods 'cleaning product containing bleach' where within the Community. these have an active chlorine content of less than 35 grams per litre. The administrative sanctions and the report of the Spanish national consumer institute of 7 April 1998 were raised as examples, which, the Com- mission maintains, is apparent from the 19. In its reasoned opinion, the Commis- terms of the application. The reference to sion alleged that the Kingdom of Spain had the report was particularly important, as it infringed Article 28 EC by making adminis- is argued in both the reasoned opinion and trative decisions, such as that referred to the application, that this interprets the above. On the other hand, the complaints mutual recognition clause in Article 17 of made in the Commission's application were Decree 349/1993. The report applies in the n o t l i m i t e d to t h e s e a d m i n i s t r a t i v e whole of the territory of Spain, and its decisions, but were vague and phrased in significance can be seen also in the fact that very general terms. The Commission it is expressly referred to in the judgment of applied for a declaration that the Kingdom the Administrative Court of Madrid of of Spain had failed to fulfil its obligations 11 December 2000. under Article 28 EC et seq., by refusing access to the Spanish market to products lawfully produced and marketed in other M e m b e r States under the description 'cleaning product containing bleach' where these contain less than 35 grams active chlorine per litre. This reference to the minimum content appears for the first time in the application. This, therefore, amounts to an inadmissible extension of the sub- stance of the application, and that is why the application should be struck out as inadmissible. 2 1 . It follows from all of this that the reasoned opinion deals with the problem of refusing access to the market generally, and that the pre-litigation procedure was not limited to the question of sanctions in the penalty proceedings either. Ultimately, the 2. The Commission Commission had merely repeated in its application the conclusions in the reasoned opinion, without altering the substance of the dispute. Rephrasing the issue in dispute is permitted, according to the settled case- law of the Court, as the Spanish Govern- 20. The Commission is of the view that the ment had also stated in its written sub- Spanish Government's approach is based mission. Therefore, the Commission asks on a misunderstanding of the reasoned the Court to dismiss the plea of inadmis- opinion. Essentially, this concerned the sibility.

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B — Assessment of the proceedings has not been extended or altered but simply limited'.

22. It is settled case-law that the purpose of the pre-litigation procedure is to give the 24. In this case the Commission cannot be Member State concerned an opportunity to accused of having extended the subject- comply with its obligations under Commu- matter of the proceedings in the application nity law and to defend itself effectively beyond that raised in the pre-litigation against the charges laid by the Commis- procedure. It is quite clear from the letter sion. 8 That is why the matter in issue is of formal notice, that the subject-matter of limited by the pre-litigation procedure and the proceedings is generally the refusal of may not be extended in the application. access to the market to foreign products, The definition of the subject-matter of the which results from the Spanish authorities' dispute arises from the letter of formal interpretation of Decree 349/1993. The notice and the reasoned opinion. Extending Commission concludes in its letter of the subject-matter of the dispute in the formal notice that the Kingdom of Spain application would prejudice the Member has failed to comply with Article 28 EC et State's right of defence, which is why the seq. by refusing access to the Spanish claim may not be based on pleas other than market to products lawfully produced and those raised in the pre-litigation pro- marketed in other Member States under the cedure. 9 name 'cleaning product containing bleach'. The decisions of the autonomous commu- nity of Madrid are not referred to in this letter of formal notice; the Commission only refers to them in its further letter of formal notice.

23. As the Court explained in paragraph 56 of its judgment in Case C-191/95: 10 '[h]owever, that requirement cannot be carried so far as to mean that in every case the statement of complaints in the letter of 2 5 . As described in point 22 of this formal notice, the operative part of the Opinion, the purpose of the pre-litigation reasoned opinion and the form of order procedure is to give the Member State sought in the application must be exactly concerned an opportunity to state its case the same, provided that the subject-matter in response to the charges formulated by the Commission. The Court has declared, for example in Case 51/83, 11 that 'the 8 — See Cases C-152/98 Commission v Netherlands [2001] ECR opportunity for the Member State con- I-3463, paragraph 2 3 , and C-439/99 Commission v Italy cerned to submit its observations consti- [2002] ECR I-305, paragraph 10. 9 — Cases 51/83 Commission v Italy [1984] ECR 2793, para- tutes an essential guarantee required by the graph 4, C-206/96 Commission v Luxembourg [1998] ECR Treaty and, even if the Member State does I-3401, paragraph 13, C-392/96 Commission v Ireland [1999] ECR I-5901, paragraph 51 and C-340/96 Commis- sion v United Kingdom [1999] ECR I-2023, paragraph 36. 10 — Case C-191/95 Commission v Germany [1998] ECR I-5449. 11 — Case C-51/83 (cited in footnote 9, paragraph 5).

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not consider it necessary to avail itself 27. According to the settled case law of the thereof, observance of that guarantee is an Court, 1 2the reasoned opinion should rep- essential formal requirement of the pro- resent a detailed and logical exposition of cedure [for a declaration of the failure by a the grounds on which the Commission has Member State to fulfil its obligations]'. The come to the view that the Member State has Kingdom of Spain had the opportunity to failed to fulfil its obligations under the respond to the general charge of denying Treaty. These requirements have been fully access to the market. The Commission's met in the present case. letter of formal notice is broadly drafted; the Spanish authorities could, therefore, have taken note of the charges raised, and availed themselves accordingly of their right to defend themselves.

28. It follows from all this that it is not extension of the subject-matter of the proceedings for the Commission to allege in its application against the Kingdom of Spain that it has failed to fulfil its obli- gations under Article 28, by refusing access to the Spanish market to products lawfully produced and marketed in other Member States under the name 'cleaning product containing bleach'. The pre-litigation pro- cedure and the application are based on identical complaints. Whilst the Commis- 26. It is true that the Commission refers to sion has presented the issue in different the said administrative decisions as the terms in the letters of formal notice, it is subject of its reasoned opinion, but further nevertheless clear in each that the subject- on in the text it is clear that the charge is matter of the proceedings is not limited to laid in broader terms. Thus, in the crucial the administrative decisions. The pre-liti- paragraph of the application, the Commis- gation procedure provided the Spanish sion repeats the charge that the Kingdom of authorities with all the information necess- Spain has failed to fulfil its obligations ary to enable it to defend itself in the under Article 28 EC, by taking measures subsequent infringement proceedings. The such as the said administrative decisions or claim is, therefore, to be regarded as the report from the Spanish national con- admissible and cannot be limited to the sumer institute by which access to the decisions of the autonomous community of Spanish market was refused to foreign Madrid. The application by the Kingdom products. The fact that the Spanish auth- of Spain should, to that extent, therefore, orities were aware of this can be seen from be dismissed. the response to the reasoned opinion. This refers literally 'to the reasoned opinion of the C o m m i s s i o n w i t h r e g a r d to the 12 — Compare, for example, Cases 274/83 Commission v Italy obstacles to intra-Community trade, caused [1985] ECR 1077, paragraph 2 1 , C-247/89 Commission v Portugal [1991] ECR I-3659, paragraph 22 and C-35/96 by Spanish legislation relating to bleach'. Commission v Italy [1998] ECR I-3851, paragraph 30.

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VI — The merits of the application restrictive effect on trade than a ban. Various Community regulations exist in respect of washing and cleaning products in relation to labelling. These include, for example, Directive 88/379 or the Recom- m e n d a t i o n of t h e C o m m i s s i o n of 13 September 1989. The application of A — Submissions of the parties these regulations allows the consumer to find out about the product ingredients. This could remove the risk of confusing 'bleach' with a 'product containing bleach'. 1. The Commission

29. The Commission's complaint against the Kingdom of Spain is that the provisions of Decree 349/1993, as interpreted by the Spanish authorities, constitute restrictions. The argument put forward by the Spanish 3 1 . In its r e s p o n s e , the C o m m i s s i o n Government, that these measures are justi- emphasises that marketing products with fied on grounds of consumer protection, a low bleach content in Spain would pose should be rejected, according to the Com- no risk to human health. Pure bleach mission. It is simply not possible, and thus products, to which consumers can resort disproportionate, to require that a product if they require its particular disinfecting composed of several ingredients should qualities, remain on the market. It appears present the same characteristics as a single unlikely that consumers would stop pur- one of those ingredients, namely pure chasing pure bleach products. bleach. In truth, the Spanish authorities' interpretation of Decree 349/1993 com- pletely negates the principle of mutual recognition laid down in Article 17 of the Decree. Indeed, the purpose of the mutual recognition clause is precisely to facilitate the marketing of bleach and, moreover, of products containing bleach, in Spain.

32. As regards active chlorine content, the Commission refers to various documents. 30. The Commission refers further to the These show that the disinfecting power of substantial case-law of the Court on label- cleaning products takes effect even at ling. Affixing a label bearing a description concentrations of far less than 35 g/litre. of the nature and contents of the product In the Commission's view, the ban on being marketed, would have a far less marketing is, therefore, disproportionate.

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2. Kingdom of Spain fied on the grounds of health protection, as the consumer must have a product at his disposal that ensures total disinfection.

33. Before responding to the complaints made by the Commission, the Kingdom of 36. There would be a risk to the health and Spain explains the characteristics of bleach protection of the consumer if imported and its use by Spanish consumers. The main products did not have the same active ingredient of bleach is hypochlorite. In chlorine content as those to which the Spain, bleach products are primarily used Spanish consumer is accustomed and which for domestic cleaning and disinfection, as he expects. Marketing products described they are the most effective disinfectants. as 'bleach', which have only a weak disinfecting power, is, furthermore, mis- leading advertising within the meaning of Directive 84/459.

34. There is no Community standard for harmonisation of bleach, therefore it is for Member States to issue regulations con- cerning the manufacture and marketing of 37. Should the Court take the view that a product in their respective territories. this is not the case, then the measures may Obstacles to internal trade which arise be justified on grounds of consumer pro- from differences in national laws on mar- tection. The Spanish consumer knows keting must be accepted, in so far as they bleach because of its bleaching and dis- are necessary to meet overriding require- infecting characteristics, and chooses this ments such as, for example, protection of product in reliance on the information human health. available on the label. So far as these imported products are concerned, the label does not describe the real nature of the product. Affixing an appropriate label would not solve the problem, as even the average informed and alert consumer would not be in a position to understand the information on the label of a cleaning product. Bleach cannot be compared to 35. The Kingdom of Spain recognises that foodstuffs in this respect. If a Spanish the ban at issue is a measure having consumer purchased a product labelled equivalent effect to a quantitative import 'bleach', he would associate it with opti- restriction. This could, however, be justi- mum disinfecting qualities.

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38. In its rejoinder, the Spanish Govern- to be met by such goods, such as those ment emphasises that access to the Spanish relating to presentation, labelling and pack- market is entirely possible for products aging, even if those rules apply without lawfully produced and marketed in other distinction to domestic p r o d u c t s and Member States. Those who wish to bring imported products. 14 such products onto the market must, how- ever, prove that they have the same dis- infecting characteristics as conventional bleach products. This is not disproportion- ate or contrary to the provisions of the EC Treaty. 40. Consequently it must be considered to what extent the Spanish ban on bringing products onto the market, which contain less than 35 grams active chlorine per litre, but which are lawfully marketed and marketed in other Member States under the name of 'cleaning product containing bleach', represents an obstacle to the free movement of goods.

B — Assessment

1. Is there an obstacle to the free movement of goods

39. According to Article 28 EC quanti- tative restrictions on imports and all meas- ures having equivalent effect are to be prohibited between Member States. It is 4 1 . The parties are unanimous in their view settled case-law that any measure which is that the Spanish ban represents a measure capable of directly or indirectly, actually or which has equivalent effect to a quanti- potentially, hindering intra-Community tative import restriction. This view should trade, constitutes a measure having equiv- prevail. alent effect to a quantitative restriction. 13 In the absence of harmonisation of laws, A r t i c l e 2 8 EC p r o h i b i t s , g e n e r a l l y , obstacles to intra-Community trade which are the consequence of applying, to goods coming from other Member States, where 42. Decree 349/1993 prohibits the market- they have been lawfully manufactured and ing of products lawfully manufactured in marketed, rules that lay down requirements other Member States under the name 'cleaning product containing bleach' where

13 — Case 8/74 Dassonville [1974] ECR 837, paragraph 5, and Joined Cases C-267/91 and C-268/91 Keck and Mithouard 14 — Case C-217/99 Commission v Belgium [2000] ECR [1993] ECR I-6097, paragraph 11. I-10251, paragraph 16.

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these contain less than 35 grams active manufactured in other Member States chlorine per litre. As I argued in my under the trade description 'cleaning prod- Opinion in Case C-14/00, 15manufacturers uct containing bleach'. According to the based in other Member States are forced, c a s e - l a w cited a b o v e , such c o n d u c t through such a ban, to alter the composi- amounts to a measure having equivalent tion of their products if they wish to market effect to a quantitative restriction. 17 them in Spain under the name 'cleaning product containing bleach'. To that extent, the law restricts access to the Spanish market for products lawfully manufactured in other Member States, and, consequently, restricts the free movement of such goods within the Community. 16

44. The Spanish Government argues that these products may be marketed under the name 'cleaning product containing bleach' if the three conditions set out in the report of the Instituto nacional del consumo have been met. To that extent, access to the Spanish market is not, in principle, pro- hibited. The interpretation by that institute of the mutual recognition clause does not 43. In the present case, it is true that the conflict with the text of Article 17 of trade description, 'cleaning product con- Decree 349/1993 or, consequently, with taining bleach', is not reserved to Spanish the Community's rules on the free move- products. Rather, it may be applied to any ment of goods. product containing at least 35 grams active chlorine per litre. According to information given by the Commission, comparable p r o d u c t s are also m a r k e t e d in other Member States, albeit with a lower chlorine content; only in Belgium is the concen- tration as high as in Spain. The Spanish authorities point out that the products which were at issue in the penalty proceed- ings contained significantly less active 45. This argument cannot stand. Fulfilment chlorine, namely 9 grams per litre and of the prescribed conditions, or rather, 10.4 grams per litre. The Spanish regu- submission of the requisite evidence, lations thus favour a typical domestic amounts to an additional requirement for product and, at the same time, operate to foreign products, which hinders the free the disadvantage of products lawfully movement of bleach products. If the Span- ish authorities interpret the mutual recog- nition clause in this manner, they are 15 — Opinion of 6 December 2001 in Case C-14/00 Commis- undermining its purpose altogether. sion v Italy [2003] ECR I-513, points 33 and 36. 16 — See also Cases 193/80 Commission v Italy [1981] ECR 3019, paragraph 26 and Case 286/86 Ministère public v Deserbais [1988] ECR 4907, paragraph 12. 17 — See Case 193/80, cited in footnote 16, paragraph 20.

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46. The Spanish Government explains, fur- is on the grounds of the protection of health thermore, that the products could be mar- or, if the Court should not accept this, the keted in Spain under the trade description requirements of consumer protection. 'contiene blanqueantes a base de cloro' (containing chlorine-based bleach). As far as this option is concerned, it should be noted that the use of this description brings with it the possibility of a negative con- sumer response. If the consumer sees a product labelled in this way, he could easily 3. Justification on the grounds of health believe that he is not buying a conventional protection disinfectant, since this would normally be labelled 'bleach'. There is, therefore, a possibility that the consumer would not consider this product to be up to standard, or that he would regard it as inferior to bleach products. Therefore, the option of 49. The protection of health is recognised describing the product differently does not both under Article 30 EC, and as an prevent the ban at issue from resulting in a overriding requirement for the possible restriction of the free movement of goods. justification of a measure having equivalent effect. In order to be able to justify a measure having equivalent effect on the grounds of health protection, it must comply with the principle of proportional- ity; that is, it must be suitable, necessary and reasonable. 47. We can, therefore, conclude at this stage that the Spanish regulations at issue do constitute an obstacle to the free move- ment of goods.

50. The Spanish provision is undoubtedly suited to protecting the health of the Spanish population. Because of the ban, Spanish consumers can only buy products with a relatively high active chlorine con- tent, which have very strong disinfecting 2. Justification for the restriction of free qualities. The likelihood is thus higher that movement of goods use of these products will result in as many germs being killed as possible.

48. The Spanish Government's first line of 51. In order for the provision at issue to be argument to justify the regulations at issue compatible with Community law, however,

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it must not exceed that which is required to The consumer would remain free, as now, achieve its purpose. The Commission's to opt for a Spanish product, if he wished submissions reveal that comparable bans to have a particularly strong disinfectant. do not apply in other Member States, This argument is valid. The settled case-law where products with a significantly lower of the Court 18 presumes the consumer to active chlorine content are marketed. The be an informed adult, who may easily be case for necessity could be supported by the trusted to make a conscious purchasing Spanish G o v e r n m e n t ' s a r g u m e n t t h a t decision. relatively high temperatures prevail in Spain. The probability of micro-organisms multiplying is, therefore, high, and, in order to keep in check the associated risks, disinfection is a necessary measure for the preservation of public health.

54. Both parties have put forward different 52. In this connection, it must be empha- studies of the effect of active chlorine and sised that the bleach cleaning products the point at which, in terms of content, the described are used for household cleaning, disinfecting qualities start to take effect. and not to disinfect medical instruments, These show that the requisite concentration hospitals or other public places. Nor are is affected by various factors, such as, for they used to disinfect drinking water or example, the type of micro-organism which fruit or vegetables. The parties are agreed is to be destroyed. The studies reveal that on this. This is relevant, as the disinfecting effective disinfection takes place even at qualities a product should have are deter- levels significantly below an active chlorine mined by its use. In the present case, the content of 35 grams per litre. In this disinfectant power of the products does connection, mention should also be made not, therefore, need to be as high as if they of the decision of the Administrative Court were used, for example, to disinfect drink- of Madrid on 11 December 2000, 1 9in ing water. which it is stated that an active chlorine content of at least 10 grams per litre in a cleaning product with bleach, has the same disinfecting qualities as pure bleach. Even the Spanish technical-sanitary regulations provided, until they were amended by Decree 349/1993, that products with an active chlorine content of at least 20 grams per litre could be described as 'bleach'. The 53. The Commission points out that the consumption of Spanish bleach products 18 — See, for example, Case C-220/98 Estée Lauder [2000] ECR would not cease if products from other I-117, paragraph 30. Member States were marketed in Spain. 19 — Defence, Annex 6.

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concentration required by the Spanish the justification on grounds of consumer regulation now in force is thus significantly protection, as the issues are similar. It must higher than is necessary. be concluded, therefore, that the complete ban on marketing on grounds of health protection cannot be justified.

55. National measures which have, or could have, a restrictive effect on the import of goods, are only compatible with the Treaty if they are necessary for the 4. Justification on grounds of consumer effective protection of health and human protection life. A national law or practice conflicts with Article 30 EC, therefore, if health or human life could be equally effectively protected by measures which are less restrictive of intra-Community trade. 20

57. As I argued in my Opinion in Case C-14/00, it is settled case-law 21 that obstacles to intra-Community trade result- ing from disparities between provisions of national law, in those areas not covered by 56. As the cleaning products with bleach Community legislation, must be accepted are lawfully manufactured and marketed in in so far as such provisions are applicable other Member States, it cannot be assumed to domestic and imported products without that they endanger the health of the Span- distinction and may be justified as being ish population. The special circumstances necessary in order to satisfy overriding which exist in Spain and which may make requirements, particularly consumer pro- the use of particularly strong disinfectants tection. The relevant provisions are, how- necessary, may be addressed by measures ever, only permissible if they are propor- which are less restrictive of intra-Commu¬ tionate to the objective pursued and that nity trade than a complete marketing ban. objective must not be capable of being One option, for example, would be to label achieved by measures which are less the products appropriately. This possibility restrictive of intra-Community trade. 22 will be examined more closely in relation to

21 — See, for example, Case C-313/94 Graffione [1996] ECR 20 — See, in this respect, Cases 215/87 Schumacher [1989] ECR I-6039, paragraph 17. 617, paragraph 18 and C-320/93 Ortscheit [1994] ECR 22 — See my Opinion in Case C-14/00, cited in footnote 15, I-5343, paragraphs 16 and 17. point 39.

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58. The Spanish regulations apply without 6 1 . It must, therefore, be considered distinction to domestic and foreign prod- whether the measure is proportionate to ucts. Thus the first condition is met. the objective pursued. The Commission takes the view that it is impossible to insist that a product, which consists of several ingredients, should have the same qualities as one of its ingredients. Further, consumer protection may be achieved by measures which have a less restrictive effect on intra-Community trade. According to the settled case-law of the Court, in the absence of harmonisation at Community level, such national measures are compatible with Article 28 et seq. of the Treaty as are 59. The Spanish Government maintains the necessary in order to ensure the correct view that the ban at issue is justified on description of products and thereby prevent consumer protection grounds. Spain is the any mistake by the consumer, and guaran- member of the European Community with tee the integrity of trade. 24 the highest consumption of bleach per member of the population. The Spanish consumer has traditionally only known bleach products with a high active chlorine c o n t e n t , and expects the same from imported products. If these are marketed in Spain, the consumer would be at risk of confusing the products, and not achieving 62. The ban on marketing 'cleaning prod- the disinfectant effect he expects and ucts with bleach' under this description is requires. This could have negative con- suitable for protecting the Spanish con- sequences for the consumer. sumer from mistakes. The ban also ensures that only bleach products containing at least 35 grams active chlorine per litre are offered for sale, and that the customs and expectations of Spanish consumers are thereby met.

60. The Court has acknowledged consumer protection to be an overriding require- ment, 2 3which is generally capable of 63. Thus, the question is whether the ban is justifying measures which restrict the free also necessary for the achievement of the movement of goods. Thus the second objective. The Commission takes the view condition is also met.

24 — Case C-51/94 Commission v Germany [1995] ECR 1-3599, paragraph 3 1 , Case 216/84 Commission v France 23 — See, for example, Case C-470/93 Mars [1995] ECR I-1923, [1988] ECR 793, paragraph 11 and Case 76/86 Commis- paragraph 15. sion v Germany [1989] ECR 1021, paragraph 17.

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that the ban is not necessary, and proposes, in another Member State. The importing for example, the affixing of appropriate Member State may not prohibit the import labelling, containing information about the and trade of such products under this manufacture and relevant characteristics of generic description if consumers are not the product. The Court has, in its case-law, provided with information. 27 acknowledged that labelling which describes the nature and characteristics of the product being sold, is, as a rule, a less drastic measure. 25 The Spanish Govern- ment takes the view that this solution cannot guarantee consumer protection to the same extent, as the consumer would not really be able to understand and assess the information on the label. Furthermore, scientific analysis would be necessary to identify the disinfectant strength of the product, which the consumer himself would be unable to carry out.

65. As I argued in my Opinion in Case C-14/00, 28the Court has, in what is now a fairly comprehensive body of case-law on the use of trade descriptions for foodstuffs, consistently presumed the existence of an intelligent consumer, who can be expected and trusted to inform himself. 29 Thus, according to the case-law, it must be assumed that consumers who are guided in their purchasing decisions by the com- position of the products in question will 64. The C o u r t h a s , in earlier cases, first read the list of ingredients. The Court repeatedly held that the fact that consumers has recognised the risk that the consumer in a Member State may have a particular could be misled in isolated cases. 3 0 To that expectation of the composition of a prod- extent, the reservations which the Spanish uct, is not sufficient to justify the restriction Government has put forward are basically of the free movement of goods. 26Further, justified. However, according to the case- it has found that it is incompatible with law, the risk is minimal, and cannot justify Article 28 EC and the aims of the Common obstacles to the free movement of goods. 3 1 Market, for a Member State to prohibit the There appears to be no basis in the present use of a particular description for the same proceedings for departing from settled type of imported products, which have case-law. been lawfully manufactured and marketed

2 7 — Case C-210/89 Commission v Italy [1990] ECR I-3697, 25 — See, for example, Case C-184/96 Commission v France paragraph 13. [1998] ECR I-6197, paragraph 22. 28 — See my Opinion in C-14/00 (cited in footnote 15, point 50). 26 — See, in this regard, Case 193/80, cited in footnote 16, paragraph 2 3 , Case 178/84 Commission v Germany 29 — Case C-3/99 Ruwet [2000] ECR I-8749, paragraph 53. [1987] ECR 1227, paragraph 26 and Case C-51/94 (cited 30 — Case C-51/94 (cited in footnote 24, paragraph 34). in footnote 24, paragraph 32). 31 — Case C-51/94 (cited in footnote 24, paragraph 34).

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66. The Spanish Government argues that products with bleach to Spain must comply the case-law which has been developed by with. Article 7 of the Directive stipulates the Court in relation to labelling does not the information which must be quite legibly apply to the present case. Case-law has and indelibly affixed to the packaging. developed in relation to foodstuffs and Article 7(c) provides that the chemical cosmetics, and cannot be applied to clean- composition of the substance or substances ing products such as bleach, as consumers must be stated according to the regulations cannot assess the disinfectant qualities of set out therein. It must be assumed that the the product by reading the label. This point level of safety set by the Directive is cannot be accepted. adequate to satisfy the consumer protection argument put forward by the Spanish Government.

67. As the Commission has correctly argued, it cannot generally be said that the labels of cleaning products are any less intelligible than those of foodstuffs or cosmetics. The Court presumes, in its judgments, that the average consumer is reasonably well informed, observant and circumspect. 3 2 There is no reason to assume that the consumer is only able to 69. Also to be rejected is the Spanish decipher the label of a food or cosmetic Government's argument that products product, and not that of a cleaning product. which are lawfully manufactured and mar- The case-law with regard to labelling is, keted in other Member States under the accordingly, applicable to the present case. name 'cleaning product with bleach' fall foul of Directive 84/450 on misleading advertising. The labels affixed to these products do not mislead the consumer as to the true characteristics of the product, for the products are described as 'gel with bleach' or 'spray with bleach'. The word 'with' clearly shows the consumer that he is purchasing a product which also includes bleach, but is not only bleach. Furthermore, 68. This is supported by the fact that the products which were the subject of Directive 88/379 provides rules for label- administrative decisions, also contained ling dangerous substances, which manu- details of their composition. The true facturers who wish to export cleaning nature of the products is not withheld from the consumer. It follows that this is not a case of misleading advertising in the sense 32 — Cases C-470/93 (cited in footnote 2 3 , paragraph 24) and Case C-220/98 (cited in footnote 18, paragraph 30). of Directive 84/450.

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70. As a result it must be concluded that VII — Costs the ban on marketing products which are lawfully manufactured and marketed in other Member States under the name 'cleaning product with bleach' is dispro- portionate, because it is not the simplest means of ensuring that the Spanish con- sumer is protected from mistaking these for Spanish bleach products. The requirement 71. According to Article 69(2) of the Rules of appropriate labelling is less invasive in of Procedure, the unsuccessful party must terms of the free movement of goods. To bear the costs, where an application to that that extent, the Spanish provision is not effect has been made. As the Kingdom of suited to justifying the established restric- Spain has failed in its submissions, and the tion of the free movement of goods. It Commission has applied for the Kingdom follows that the Commission's application of Spain to bear the costs, the Kingdom of must be upheld. Spain should be ordered to pay the costs.

VIII — Conclusion

72. On the basis of the foregoing, it is proposed that the Court should rule as follows:

(1) By refusing access to the Spanish market to products lawfully manufactured and marketed in other Member States under the name of 'limpiador con lejía' (cleaning product containing bleach), or similar, with an active chlorine content of less than 35 grams per litre, the Kingdom of Spain has failed to fulfil its obligations under Article 28 EC.

(2) The Kingdom of Spain shall pay the costs of the proceedings.

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